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Float Factory’s Fantastic Summer with Star-Studded Influencers

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Summer is sizzling and in full swing as shown by Float Factory. This season the stars have been shining sunshine joy all over the country. From swimming pool to lakes and beachfront resorts, there has been so much fun!

Demi Bagby (aka Demi Baby), is a well-known fitness influencer and social media megastar. Over two million followers tune in to watch her video tutorials and workouts featuring CrossFit, weightlifting, calisthenics, yoga, parkour, cheerleading, acrobatics, skateboarding, surfing, and martial arts.

These videos not only challenge followers, but inspire them. In 2014, Demi Bagby suffered a freak accident during a cheerleading stunt. A misstep broke her back, left her paralyzed for three months, and transformed the rest of her life.

While recovering, Bagby became fascinated with CrossFit and calisthenics. In the very next year, she ranked 517th in the US CrossFit Open for 14 to 15-year-old girls, and ranked 23rd in the world the following year.

As an influencer, Bagby uses her story to motivate online followers to achieve fitness success and conquer physical challenges, but not all of Bagby’s social media posts show her breaking a sweat. In fact, some of her latest pics show her cooling off in her two favorite inflatables from Float Factory.

In one of those pics, Bagby takes aim with the water cannon on her Pool Punisher tank-style float. Her cannon is no joke, sucking an endless supply of water directly from the pool and soaking enemy combatants up to 30 feet away. Converting the photo to black-and-white and captioning it “MIA,” she’s clearly having a blast this summer!

Bagby’s second inflatable is another red and black Formula One racer, just like Fonsi’s. This photo depicts her chilling with back supports, armrests, and dual cup holders and waiting for the checkered flag to drop.

Luis Alfonso Rodríguez López-Cepero is best known by his stage name Luis Fonsi and his hit song “Despacito” featuring rapper Daddy Yankee. This Puerto Rican singer and songwriter won Song of the Year and three Billboard Latin Music Awards in the Latin Grammy Awards for “Aquí Estoy Yo,” but “Despacito” is his most prominent success. The song earned him three Grammy nominations, four Latin Grammy Awards, five Billboard Music Awards, seven Billboard Latin Music Awards, and sold over 11 million records — breaking six Guinness World Records.

Despite all of this, Fonsi’s latest Instagram post does not have anything to do with music. Instead, he shares a photo of himself kicking back and enjoying some summer fun on one of the newest inflatables from Float Factory.

Since the post was made, over 14 million followers have caught a glimpse of Fonsi racing across the pool in a red-and-black Formula One-style racecar. Decked out in a racing helmet, Fonsi is ready to make waves in the inflatable equipped with multi-directional steering and a Hydro Motor.

Alexa Collins has modeled for well-known brands like Baja Bae tanning lotion, LaBoom By Crystal tanning lotion, and TBS Swimwear. As a swimsuit model and Instagram influencer with over 3 million followers, her pictures often portray her poolside in stylish bikinis.

Most recently, her followers had a chance to see Collins’s favorite new pool toy. To heighten the suspense, she released an unboxing clip of inflating her blue and gray Formula One-style racecar. The next pic shows the fully inflated car in action with Collins at the wheel.

These influencers have built trust with their followers through authenticity. When they recommend a product, their followers know the suggestion is coming from someone who actually uses it and knows what they’re talking about, which is why brands like Float Factory partner with content creators.

The best partnerships between brands and influencers are a mutual win for both parties. Influencers use their platforms to promote products or services they love, while brands get access to an engaged audience who trusts the recommendations of their favorite content creators. As in the case of Float Factory, collaborations like this help both sides grow their audience and reach new customers.

Happy Summer!

 

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

Beauty

The Ultimate Wellness and Beauty Summer Guide

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Summer is about to kick off in a gorgeous way.

Our ultimate annual wellness and beauty guide this season has been carefully curated with top editor picks that will bring you bliss. From beauty products to health companies, we have brought together a list of outstanding items that will shine as bright in your life as the summer sun. The time to feel and look remarkable is now.

For a Perfect Summer Glow –

Transform your skin with the power of Glutathione with Auro Skincare. Dr. Nayan Patel ’s newest venture into skincare is right on target to bring you a perfect summer glow. The line showcases products that have potent antioxidants and adaptogens delivered with the Auro GSH Antioxidant Delivery System. Transformative results are set to come your way and there is no better way to discover the power than an introduction to the company’s travel kit which highlights how you can allow your skin to absorb Glutathione and other antioxidants like Vitamin C and Resveratrol in a deeper way than ever before.

Auro Skincare is a protocol of potent antioxidant formulas powered by the patented, first-of-its-kind Auro GSH Antioxidant Delivery System. By combining powerful ingredients and technology, Auro Products penetrate to the deeper layers of your skin providing you with results powered from the inside out.

For a Perfect Summer Smile –

Davids sensitive+whitening nano-hydroxyapatite premium toothpaste with peppermint is the refreshing thing you need for an amazing smile this summer. Harnesses the regenerative power of nano-hydroxyapatite to relieve tooth sensitivity, repair enamel, remove plaque, smooth the tooth surface, and naturally whiten teeth. We love the line that focuses on safe and clean ingredients that are fluoride free and SLS free. The line also carries a great 100% medical grade stainless steel professional tongue scraper designed to lift bacteria and debris quickly to make your tongue and mouth healthier and cleaner.

For Perfect Summer Hair –

Peter Coppola is a fantastic woman-owned company named after the famous stylist who developed keratin systems, Peter Coppola. Offering more than just treatments, the company showcases a vast array of products that you will fall in love with.

Some highlights we love are Total Repair Smoothing Shampoo, which instantly repairs your hair. The deeply moisturizing sulfate-free shampoo weightlessly strengthens, smooths, and restores lackluster locks with a unique blend of Keratin and Ceramides. The protection to combat humidity of the season is fantastic along with color vibrancy throughout the day. We also love the Infusion Anti-Frizz Cream, which keeps hair tidy, shiny and soft-to-the-touch with ultra-lightweight cream. Infusion Anti-Frizz Cream keeps curls under control and cuts blow-dry time while creating a barrier to block humidity for hair that is sleek and smooth until your next shampoo.

 

NEKKO is a pioneer of scalp and hair treatments geared toward achieving healthy and voluminous results. Believing in the principle that we must not neglect the scalp’s health and vitality; they showcase products that are meant to enrich with a carefully selected blend of plant-based ingredients and amino acids, strengthen and fortify hair and scalp with regular use,

NEKKO Scalp Oil makes a difference for those with a variety of hair issues. Cold-pressed to make for a gentle peeling effect and to purify the scalp, it removes loose dandruff flakes from the hair. This unique formula also works to regulate oily scalps. Delicately cleanses and moisturizes the scalp, which is important so much more in the summer as we expose ourselves to more sweat outdoors. You will love the way your hair feels over a few weeks.

For the Perfect Summer Manicure –

Radiant Cosmetics viral Nail Growth Oil lives up to all the hype.

Founder and TikTok influencer Ruth Ismayelyan and her vegan brand have overwhelmingly captivated beauty enthusiasts for good reason. Her cuticle oil has a unique formulation that after using in a week creates a noticeable difference. Nails look shinny and they start to grow in stronger. The results are really that quick. Nourishing your nails has never been easier and the vitamins in the formula also give a great boost to your overall nail health.

Ruth’s brand has also expanded to lipsticks, lip liners, and lash and brow serums. Products are cruelty-free, paraben-free, vegan, and non-GMO.

Zoya has the perfect polish shades to achieve the classic and beachy vibe for you any day this season. From colors that elevate summer to a product that lasts and shines through with true beauty, we adore everything about this brand.

Shades such as Lillian with a faded aquamarine with a glossy cream finish and Lauren with warm, pink-kissed light beige with very fine gold and copper metallic shimmer are our favorites. They are elegant and fun. To add to the joy is the fact that Zoya is non-toxic and cruelty-free.

For Perfect Summer Social Media Posts –

KISS is set to make all your summer social media posts look radiant. The newest lash collection, designed for a “no makeup, makeup” aesthetic with full sets and a brand-new half lash style is perfect for summer. This trend is about flawlessly imperfect lashes, featuring uneven, sparsely distributed lash patterns for a remarkably natural effect.

We love the way they are easy to apply, comfortable, and incredibly easy to apply. The lash lift effect emphasizes a longer and fuller lash look. Best of all the brand is cruelty free, vegan friendly, and good for contact lens wearers.

For a Perfect Summer Body –

Nuebiome is a leading plant-based and bioferment skincare brand dedicated to harnessing the power of nature and science to deliver clean, effective beauty solutions. Formulated with potent botanical extracts and biofermented ingredients, Nuebiome products are designed to nourish the skin while respecting the planet.

We love their Prebiotic Magnesium Muscle Recovery Flakes. They are a combination of magnesium flakes for muscle relaxation, paired with prebiotic bioferments for skin balance. This salt is designed to provide a soothing and restorative experience, promoting well-being and skin vitality. Crafted with 100% magnesium chloride for a relaxing bath or foot soak.

Reveka Skincare’s Tea Tree + Peppermint Body Bar is a perfect way to find balance and beauty for your skin. Developed by a woman named Darlene who understands the deep principles of clean and healthy skincare products through the benefits of topical magnesium, this soap is a gamechanger this summer season. Reveka is crafted with clean ingredients including no preservatives or dyes and are 100% made in the U.S. The rich lather of Reveka’s soap makes it perfect for shampoo, soap, and shaving cream. It’s made with tea tree, peppermint and shea butter and will hydrate your skin to the next level.

And the best part is the Magnesium Chloride from the Ancient Zechstein Seabed. Two weeks of use and you will see the difference ass use promotes new tissue growth and can help alleviate common skin conditions such as eczema, psoriasis and acne.

 

For Perfect Summer Wellness Sips –

Summer is all about fabulous workout in the sun. Head to the park for a run or do yoga on the beach and know you have a perfect drink to be by your side with PWR LIFT.

The divine taste is refreshing and amps you up for an ultimate session followed by glorious recovery and hydration. This incredible electrolyte-rich, flavored protein water drink is infused with 10g whey protein and B vitamins.  Scrumptious flavors of Berry Strawberry, Lemon Lime, Blueberry Pomegranate and Orange Mango refuel you in a delicious way from head to toe. Help give your body the recovery, strength and hydration it needs with zero sugar and  be grateful to add power to your workout.

 

 

 

 

Kubo Tea is a great way to get amazing clean energy this summer. Crafted with organic green tea caffeine, their blends offer a revitalizing boost without the crash. With more caffeine than traditional teas and coffee, Kubo Tea activates your metabolism and increases energy levels. We love the taste and the pumped-up vibe without the jitters. It helps you concentrate, and you feel the amped up love during workouts and long summer walks on the beach.

Cover art by Brett Jordan on Unsplash

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Best of Spring Shopping

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Here are our favorite shopping ideas for spring. You might be in search for a perfect gift or just something to treat yourself. This season enjoy the finer things in life with these incredible items.

For the gift of elegant scent –

Maison d’Orient is perfect for those seeking out-of-the-ordinary scents. Divine and exotic Arabian oud perfumes present here an array of timeless fragrances.

Of note is the PEARLANERA collection, featuring a symphony of scents in spray and concentrated perfume oils. It boasts a rich tapestry of scent profiles, offering an unparalleled opportunity for fragrance layering to express one’s personality.

 Maison d’Orient comes in several selections that represent affordable luxury with many unisex offerings. Mixing and matching scents to complement one’s character opens up a new world of exploration. Olfactory notes of fragrances here create new and exciting sensations.

For the person looking for the ultimate spring clean feeling –

Good Time’s soap collection gives you a fresh feeling like you have never experienced. Their superb portfolio of Cleansing Body Bars, Hydrating Shampoo and Conditioning Bars, Exfoliating Body Bar, Gentle Cleansing Face Bar (fragrance-free) and Moisturizing Shave Bar have amassed 9 award wins for a good reason.

We love the way your skin feels amazing after use. Our favorite is their offering of three refreshing bar soaps in signature fragrances. Cleanses without stripping, leaving skin soft and smooth. It includes: Summer’s Here (bergamot, tangerine and juniper berry); Big Sky (cedarwood, sandalwood and vetiver), and Morning Light (mandarin, thyme and lemon. Half of the company’s profits also go toward supporting clean water initiatives and they focus on less waste.

For those looking to live and eat healthy this season –

Mikuna is a fantastic option for those who want to give themselves a healthy lifestyle. Chocho Superfood Protein is a plant-based product made from just one ingredient – Andean-grown Chocho. The great tasting protein is packed with more nourishing nutrients than any other plant protein.

Naturally packed with calcium, vitamin E, magnesium, 25% daily plant fiber, and 9/9 essential amino acids, a few weeks of adding this to your diet you can feel the difference with more energy and less cravings for things that may not be good for you. Mikuna’s Chocho is clean, vegan, lectin- free, gluten-free and dairy-free protein.

 

For those looking to add sophistication to a night at home –

The exquisite handblown glassware brand Glasvin is set to be the jewel of your home collection. Elevate a night of drinks with a portfolio that deserves three cheers and more. Toast to this simply lovely brand that is the go-to stemware for over two dozen Michelin-star restaurants in the U.S

David Kong, Glasvin’s founder and Forbes 30 Under 30 honoree, left his role as a hedge fund manager to create a brand that delivers high-quality glasses at affordable prices. He has succeeded because he has cut out the middleman and works directly with the glass artisans to bring you exquisite hand-blown glassware at a fraction of the cost.

Glasvin is making waves with its AAPI-owned company status and commitment to promoting greater diversity and participation in the world of wine. There is simply no better reason to bring sparkle in your life with this elegant option this spring season.

 

For those looking for a quality spirit to enjoy with friends  –

Flecha Azul Tequila is the fantastic 100% additive-free tequila you have been searching for all this time. The ultra-premium, Mexican-founded brand is made with just three ingredients – 100% Blue Weber Agave, water, and yeast, and free of any unnecessary additives like syrups, sugars, or caramel coloring.

Every sip is sweet and smooth. You can taste the difference on the rocks or in or in splendid cocktails this spring. Flecha Azul Blanco delivers a balanced profile of tantalizing spice, cooked agave, ripe fruit and honey-sweet floral notes while Flecha Azul Reposado maintains the bright, crisp character of Blanco, layered against praline, vanilla, sandalwood and subtle baking spices.

 

Happy spring!

Cover art by Jess Bailey on Unsplash

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Elevated Holiday Traveling with Puro Sound Labs

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We all know that travel during the holidays can be stressful. Getting on planes with other passengers who talk loudly to kid in the backseat in the car crying that they are bored only adds to the pressure.

This season don’t let it cook up inside. Save the heat to roast up your favorite Christmas dishes and give yourself the perfect early gift from Puro Sound Labs.

For the adult who is commuting home on mass transportation or the one who still must work despite the family gathering over hot cocoa in the next room, the ideal present is found in the glorious silence as only produced by Puro Sound Labs PuroPro volume limiting, active noise cancelling adult headphones.

A truly lovely design is matched by incredible studio grade audio quality, providing adults with a listening experience that is both high quality and healthy. In keeping with the Puro Sound Labs mission to protect consumers’ hearing, the headphones are also volume limited to 85 dB for up to 8 hours per day, and 95 dB for up to 50 mins per day, as recommended by the World Health Organization.

It is like a miracle has come to rescue. Eliminating hectic noise in your environment has never been easier than with the smart buy of the season. This is an amazing find, especially for those who suffer every time an outside sound disrupts their mental well-being. The discovery of peace in sound is phenomenal and at your own setting and pace is just a bonus.

The headphones are equipped with Puro Balanced Response® Curve technology, engineered to deliver an amazing listening experience with clear, crisp vocals, plus two adjustable ANC levels, ensuring that users can listen to their favorite tracks and podcasts undisturbed, or find their own space in shared environments.

Your travel will be elevated, and your private time will be glorious. The wireless Bluetooth v.5 headphones are complete with a lightweight, foldable design and matching hard cover carrying case and are ideal for travel, with long lasting batteries that provide up to 28 hours playtime with ANC, 32 hours without and 300 hours of standby time. (Available from Amazon.com).

Then for the kids, the holidays just got even more an amazing. They will certainly be nothing more than nice with the Puro Sound Labs BT2200 Plus Volume Limited Kids Headphones. Colorful and a producer of epic sound.  While the headphones are volume limited to the maximum safe listening level, they certainly do not compromise on sound quality. The Puro Balanced Response® Curve technology is engineered to deliver the finest genuine studio sound with clear, crisp vocals and full dynamic bass suitable for all genres of music.

Protecting consumers’ hearing, especially for youth, is of the utmost importance with this company that has headphones specifically made to protect young listeners’ eardrums with volume limited to 85 dB as recommended by the World Health Organization.

BT2200 Plus headphones are lightweight and durable, which all parents know are very important qualities to have. Kids will also love the soft ear cushions. The BT2200 Plus also comes with interchangeable ear cups so children can switch from on-ear to over-ear for a better seal and more comfort. (Available from Amazon.com).

Make your holidays simply sound perfect with Puro Sound Labs.

 

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Things We Love in New York This Season

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It’s hard to believe how quickly the year has flown by. This time of the year we all reflect on so many things. In New York us New Yorkers get especially sentimental. We appreciate come December all the wonderful things that Big Apple has to offer. Here are some of our favorite things and the people who make this city great.

So many businesses are bringing joy.  Park Terrace Hotel Hotel Chocolat‘s holiday kick-off is a sweet event coming up. Guests are expected at the hotel’s Terrazzo Lounge overlooking Bryant Park. The celebration will oversee the fireworks from the Bryant Park Christmas tree lighting ceremony from the terrace’s vantage point. A holiday sing-along hosted by Broadway stars Orfeh and Andy Karl will also take place.

City snow bunnies will unite at Park Lane Hotel’s Darling for a special Winter Chalet on the Park launch. The only après ski high above Central Park party will showcase music by Alix Brown along with drink from Moët & Chandon.

Anita La Mamma del Gelato recently-opened its third New York City location in Times Square. It is the perfect spot after visiting the legendary Rockefeller Center Christmas Tree, a show at Radio City Music Hall or a respite after holiday shopping. The family-owned gelateria is celebrated for its rotating 150 flavors of gelato, frozen yogurt, sorbet, and ice cream, including sugar-free and vegan options, all made in-house using Anita’s original recipes. The Times Square location offers 36 selections of frozen treats daily that rotate seasonally, each handmade in-store.

Crate & Barrel new flagship store officially opened in Flatiron, the heart of NYC’s home design district. The brand finds its new home in the historic Palace of Trade building (881 N Broadway), which was carefully renovated to preserve its rich history and offer Crate & Barrel + Crate & Kids customers a best-in-class shopping experience with concierge-level services. To celebrate the store’s opening, Crate & Barrel will be hosting the Flatiron Food & Design Festival through December 19 with events featuring brand partners like Molly Baz and Athena Calderone.

People we adore are doing good things in town. Renowned Hamptons based Argentine artists and gallerists Lautaro Cuttica and Isadora Capraro are launching a new group show ‘Matter Over Mind’ at 1155 6th Avenue. The show will run until December 8 and is open and free to view by appointment.  Cuttica and Capraro are behind the gallery Gambit Works. They have debuted several shows in the Hamptons at their property Campo Cuttica, a destination that is home to a family of artists.

April Kayganich, hairstylist & educator, has been busy at work in her WeHo salon suite. Revolutionizing hair care routines for New Yorkers. She recommends cocktailing her favorite combination of products: Dressed Up and Lift. This dynamic duo ensures that every section of your hair receives an equal amount of product, resulting in a perfectly bouncy blowout.

And, Jem Bleu has been singing for subway riders for a while and brings joyous smiles to commuters. Consider yourself lucky to hear him now before his star sparks big time. Another artist dazzling the scene is upcoming actor Leon Megyeri. We love the way people are following their dreams in The Big Apple.

 

 

 

 

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Beauty

Girl Boss Holiday Gift Ideas

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‘Tis the season for the ultimate Girl Boss gift. Every fantastic woman in your life can enjoy the holidays with these perfect ideas just for her.

For the Sophisticated One Getting Ready for Epic Holiday Parties

The ultimate form of glamour and luxury is profoundly felt with Armani beauty products. The Girl Boss can have simply perfect eyes and lips with the perfect gift of a four-piece limited edition set that features Eyes to Kill Classico Mascara, two fan favorite full-size Eye Tints, Deluxe Size Lip Power Satin, and a special edition Armani Pouch.

In one special package is found an empowering vision. She can make a bold statement and all attention will be on her glorious look. Grand and stylish, she becomes a goddess who is full of joyful wisdom knowing that she is the life of the party. Availabile at Nordstrom.com and Giorgioarmanibeauty-usa.com.

For the One Getting Ready for Positively Fun Day Running the World

Every good Girl Boss has been inspired by a childhood hero. The legacy of Disney’s Mickey Mouse and Minnie Mouse will make anyone smile, but when she has the precious gift of these joyful figures dazzled out on her beauty products, she will conquer the world with delight. Tweezerman’s award-winning tools in the “Where Imagination Meets Precision” collection is truly the perfect holiday surprise.

The fun-loving collaboration brings Disney’s timeless imagination to premium Tweezerman products including Slant Tweezer, Mini Slant Tweezer, Tweezer Sets, Lash Curler and Nail Care. Each product works in the most fantastic way and will have the Girl Boss in Your Life feeling confidently happy. Available now on Tweezerman.com.

Happy Holidays!

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