MvVO Art Launches AD ART SHOW
Events

Giacomo Gianniotti and Super 8 Launch Drowsy Driving Awareness Campaign

Giacomo Gianniotti and Super 8 Launch Drowsy Driving Awareness Campaign

It’s that time of the year again when we take an hour away from our day with Daylight Savings. What may seem like a small amount on the clock actually can have a dramatic turn on your life. Everything can seem more difficult when you are tired, especially driving.

For this reason Super 8® by Wyndham, the world’s largest economy hotel brand and trusted roadside companion, in partnership with philanthropist and actor Giacomo Gianniotti, have launched its new #JourneySafe campaign to help raise awareness and educate the public around the dangers of drowsy driving, which causes more than 100,000 crashes annually.

The campaign kicks-off during National Sleep Awareness Month and just ahead of Daylight Saving Time (March 10), when many Americans will lose an hour of sleep. More than one out of three working Americans are already sleep deprived,ii a condition that’s only heightened by the changing of the clocks.

To spread its message to drivers across America, Super 8 is issuing a national call to action to #JourneySafe and get off of the road at the first signs of feeling drowsy. The campaign is anchored by a new PSA-style video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert drivers of the warning signs of drowsy driving. The video will air nationally across a variety of digital platforms and is anticipated to have additional extensions throughout the year, including a presence at Super 8 hotels across the country.

Super 8 is hosting the campaign and video at www.super8.com/journeysafe, where the public can get tips on how to spot signs of drowsy driving. The brand is also encouraging those who see the video to help raise awareness by sharing via their social channels using #JourneySafe and pledging not to drive drowsy.

“As America’s trusted roadside companion, Super 8 aims to stand for more than just convenience and comfort, we also want to stand for a safe journey,” said Mike Mueller, Super 8 brand leader and senior vice president. “With more than 1,700 locations across the U.S. and Canada alone, our hotels are ready and waiting when you need to pull over and rest. And the safer you are, the further you can go. Journey safe and don’t drive drowsy.”

Philanthropist and actor Giacomo Gianniotti, who like most others has experienced the signs of drowsy driving in his own day-to-day, echoed Mueller’s sentiment and shared, “Drowsy driving is a serious, yet often overlooked, issue that affects everyone, which is why I’m working with Super 8 on this important cause. It’s entirely preventable, but doing so requires us all to recognize the signs and take action when we do.”


Photo – Giacomo Gianniotti, philanthropist and actor, Dr. Janet Kennedy Ph.D., sleep expert and licensed clinical psychologist and Mike Mueller, Super 8 brand Senior Vice President

Events
@liztaylorworld

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

More in Events

Celebrate Earth Day and Earth Week in Style

Suzanna BowlingApril 21, 2019

Ideas For Easter

Suzanna BowlingApril 21, 2019

Fifth Annual Casino Night A Star-Studded Fundraising Event

Suzanna BowlingApril 20, 2019

Drama Desk Nominations Gets Announced By NY1

Suzanna BowlingApril 19, 2019

Opening Night at Hadestown

Rose BillingsApril 19, 2019

BroadwayHD Has Done It Again With the Spectacular 42nd Street

Suzanna BowlingApril 17, 2019
Kelli O'Hara

2019 Drama League Awards Nominees

Suzanna BowlingApril 17, 2019

92Y Fashion Icons with Fern Mallis: Bethann Hardison

Suzanna BowlingApril 16, 2019

In Conversation With Gary with Taylor Mac and Judith Light

Suzanna BowlingApril 16, 2019