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Google Helps Fight Scalpers

Google Helps Fight Scalpers

Scalpers, have made getting tickets for some of the top Broadway shows a costly event. Starting in March, Google will also require all resellers to list the face value of each ticket next to its inflated price.

Google is now requiring all Broadway ticket resellers to pass an inspection before allowing them to advertise on its website. The new review process is designed to eliminate fraud and scalpers from the official vendors.

Each Broadway ticket reseller must make it clear on its website or mobile application that it is not affiliated with a show’s box-office, and it is reselling the ticket at a higher price. Resellers will also need to breakdown the cost of each ticket before payment information is collected, revealing all of the fees and taxes tacked onto the price.

Google will also crack down on misleading domain names. Many scalpers bought domain names affiliated with the theaters. The Shubert Organization, which owns 17 Broadway theaters recognized the problem, and scooped up domain names for all of its theaters back in 2015.

Four members of Congress urged the Federal Trade Commission to probe the practice over the summer. But, the government regulator never looked into it, and Google decided to take the initiative, and monitor the marketplace on its own.

 

Broadway

Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. Currently she has a screenplay in the works, which she developed with her mentor and friend the late Arthur Herzog. She was the Broadway Informer on the all access cable TV Show “The New Yorkers,” soon to be “The Tourist Channel.” email: suzanna@t2conline.com

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