CoverGirl earlier this year, the brand made history when it became the largest makeup brand to earn the “Leaping Bunny” cruelty-free certification from anti-animal testing organization Cruelty-Free International (CFI). “Being cruelty-free and achieving the Leaping Bunny certification for CoverGirl is the right thing to do, at the right time, in the right way. Listening to our consumers, we started this journey with CoverGirl to demonstrate our commitment to this issue by achieving such an ambitious certification at scale.”
Now you can experience CoverGirl at their first flagship store in New York City’s Times Square! Located at 719 7th Avenue at 48th Street, you’ll find exclusive CoverGirl merchandise from yoga pants to makeup bags to umbrellas! CoverGirl ‘s first brick-and-mortar retail space is dedicated to inspiring shoppers and showcases their newly redesigned beauty products. With 10,000 square feet of retail space, the store offers more than just product – it is an experiential beauty playroom! Test and try on CoverGirl ’s holy grail collections and newest products and shop for your favorite foundation, blush, eye shadow, and mascara all in one place. With tons of cute spaces for Instagrammable moments and a glam room, you’ll definitely want to drop by the beautiful store!
There will also be full makeover services, on-the-go services, and digital experiences.
“It is our mission to show up for people wherever they are on their beauty journey,” CoverGirl’s senior vice-president, Ukonwa Ojo, said in a statement. She added that the store would “offer [customers] innovation and experiences that inspire them to become whatever version of themselves they want to be in the moment.”