Haymi Behar has been appointed Chief Marketing Officer for SPI / FilmBox. In this newly created role, Haymi will lead SPI’s International brand marketing efforts. In this position, Haymi will be responsible for advancing SPI’s brand reputation across all platforms, strategic communications, media planning and buying, media relations and publicity. Haymi will work closely with SPI’s sales (distribution) teams and clients across cable, Broadcast TV, Telecom operators and on-demand services to deepen existing relationships and advance SPI’s core values and business strategy.
Berk Uziyel, SPI CEO, said: “SPI continues to invest in valuable talent to achieve our ambitious international business goals. We are excited that Haymi is bringing his marketing and digital experience as our business is becoming increasingly global reaching over 55 million subscribers. Haymi has been a pioneer in building brands in media, his collaborative and energetic style will contribute to the brand’s reputation and our strategic growth.”
Haymi is a seasoned digital media and technology professional with over 15 years of experience in marketing, communications, publishing, broadcasting and dot com businesses.
Before joining SPI, Haymi played different leadership roles at Dogan Media. In his last position as VP Digital Media & Sales he led the digitalization processes of one of the largest broadcasting media providers in Europe, Doğan TV, flagship brands Kanal D and CNNTURK. Haymi also helped launch BLUTV, which has become the largest OTT service in Turkey. He also led all the digital marketing & monetization efforts at one of Europe’s most prominent news outlets, Hürriyet. He was also co-founder of content start-up Boomads, the largest blog network in Europe, headquartered in Berlin. Before that Haymi founded Turkey’s first online kids and youth platform Tipeez.com.
Haymi is a graduate of Columbia University Business School; he also served as executive board member in Mobile Marketing Association & IAB.