Business
How Design Can Impact Your Brand’s Bottom Line

Written by Anthony Del Gigante
Good design pleases the senses, improves the function of a product or service, and even has the power to spark emotions. That being said, is it also possible for design to have a direct impact on your brand’s bottom line? Can you add value to your brand by making good design a priority? We answer these questions and more in our fact-filled infographic, Why Good Design Matters for Businesses.
Measuring the Impact of Design on Business Value
Researchers at McKinsey & Company recently performed an in-depth analysis of the impact of design on a brand’s bottom line. After an analysis of 300 publicly traded companies, researcher found that good design had a direct influence on brand value. The positive effect of design on a firm’s bottom line was most noticeable in terms of revenue growth and shareholder return. For example, the top 25% of firms with the best design practices outperformed their competitors by 32% in revenue growth and 52% in shareholder return. The research also showed that the correlation between design and above-average performance wasn’t limited to a particular type of firm or industry. Design-focused firms eclipsed their peers across a range of industries, including retail banking, consumer packaged goods, and medical technology.
What Are the Advantages of Focusing on Design?
Now that we’ve established that there’s a correlation between design and brand value, it’s time to look at why design matters and why you should make it a priority. A well-designed brand obviously has numerous benefits, but these are especially worthy of a closer look:
Design Is a Fundamental Part of Branding:The concept of design encompasses all of the elements that make up your brand identity and distinguishes you from your peers. When you look at the most recognizable and valuable global brands, you’ll see that their brand design is original and easily identified, targeted to their desired customer, and consistent across all platforms.
Here’s the estimated business value of some of the most iconic global brands:
- Technology giant Apple has an estimated business value of $214 billion
- Search engine Google is valued at $156 billion
- Amazon has an estimated business value of $101 billion
- The business value of Microsoft is estimated at $93 billion
- Coca-Cola has an estimated business value of $66 billion
Design Communicates Authenticity: The majority of consumers judge a brand by its logo, website layout, and other design elements. With an increasing number of consumer interactions taking place online, 75% of consumers say their impression of a brand is influenced by its website design. It also means that you have to establish your brand’s professionalism and trustworthiness in less time than it takes to make your morning cup of coffee. For example, more than half of visitors will spend fewer than 15 seconds on your website and form their opinion of the site and your brand within 50 milliseconds.
Design Is About Making the Entire Consumer Experience Better:Thinking of design as merely an aesthetic concern underestimates the effect that good design can have on the overall consumer experience. In describing design, Steve Jobs once said, “It’s not just what it looks like and feels like. Design is how it works.”
Don Norman, one of the leaders in modern design thinking, took things even further by stating that design should impact consumers on several levels. Norman identified three areas essential to design theory:
- The design must impact the consumer on a visceral level and create a positive first impression.
- Design should include the behavioral aspects of the consumer interaction and ensure that the experience is both pleasurable and intuitive.
- Design should reflect the larger story, message, or meaning being conveyed.
How Can Firms Improve Their Design Practices?
In the course of their research, McKinsey identified a number of practices that are common among firms excelling in design:
- The top firms set design goals, track their movement toward those goals using quantifiable measurements and metrics, and adjust their strategies as needed based on their performance.
- Successful firms do away with silos and spread design responsibility and accountability across all functions.
- Successful brands don’t look at design as a “one and done” process. It’s essential that you continually assess, rethink, and refine your design to ensure that it’s consistent with your brand and message.
- Good design must consider the needs, wants, and preferences of the consumer.
Utilizing these design tactics will enable you to make all aspects of your own business better—including its products and services—and add value to your brand.

Anthony Del Gigante, Chief Creative Officer at MDG Advertising
Anthony Del Gigante is chief creative officer at MDG Advertising, a full-service ad agency in Brooklyn, New York and Boca Raton, Florida. Over the years, his unique talents in brand strategy, visual identity development, and brand activation have consistently delivered measurable results for a wide range of world-renowned clients, including American Express, Verizon, AbbVie, and Cushman Wakefield. A brand specialist, Anthony leads MDG’s creative development, working with clients to develop creative, strategic, and functional solutions for their brands.
Business
Top 5 In-Demand Helicopter Pilot Jobs in 2023

Are you seeking a new and exciting career path with plenty of opportunities? Consider helicopter piloting. With the rapid expansion of helicopter services in many industries, pilots are needed worldwide to take advantage of this expanding field. From emergency medical transport to oilfield operations, there’s sure to be something that suits your skills and interests. In this blog post, we’ll dive into the top five in-demand jobs for helicopter pilots in 2023, so you can find out if a career as an airborne professional is right for you.
Breaking down the Demand for Helicopter Pilots Across Different Industries
With helicopter pilot training set to top the list of in-demand jobs in 2023, it is important to understand the different industries for helicopter pilots. According to research, the arms forces typically employ helicopter pilots for surveillance and combat missions. The medical industry frequently hires helicopter pilots for emergency transportation and search-and-rescue operations.
Commercial helicopter pilots are used to transporting cargo or people from distant locations that can’t be accessible by land. Forestry helicopter pilots monitor forestry conditions while crop scouting helicopter pilots observe agricultural fields from above. Finally, law enforcement agencies sometimes hire helicopter pilots to provide additional security or support in daring operations. There is an increased demand for helicopter pilots across various industries ready to be filled with trained professionals with specialized aviation degrees.
Exploring Job Opportunities in Agriculture, Construction, and Firefighting
With the projected job growth for helicopter pilots expected to be strong in 2023, many job opportunities in agriculture, construction, and firefighting beckon those looking for a challenge. Helicopter pilots may gain valuable experience operating a range of equipment to help farmers, firms engaged in building projects, and firefighters battle climate change. Farming operations use helicopters to transport produce over long distances and often hire pilots with experience flying cargo lifts or crop dusters.
Construction firms use helicopters as aerial cranes when moving large loads such as beams and heating and cooling units. Firefighting requires skillful navigation of helicopter flight operations while carrying heavy water buckets and large crews on board. It is a highly demanding position but can also be extremely rewarding. Those interested in this field should remember that a career in aviation demands strong interpersonal skills, good technical aptitude, and top-notch airmanship.
Examining Opportunities within the Military and Transportation Sector
Working as a helicopter pilot offers exciting opportunities in the military and transportation sectors. With advancements in aircraft technologies, increased demand for aviation safety, and the continued growth of new employment opportunities, 2023 promises to be a great year for those seeking a career in this field. Pilots can expect many jobs in the military and transportation industry, such as search and rescue, executive transport services, fire suppression patrols, aerial photography work, and surveillance operations.
Private companies might also hire them to assist with construction projects or oil rig support missions conducted from an offshore platform. With the emergence of new technologies, these job possibilities look set to become even more diverse, allowing helicopter pilots to use their unique technical skills and training fully.
Discussing Qualifications and Requirements for Helicopter Pilot Jobs
To be successful in the highly competitive helicopter pilot job market of 2023, one must demonstrate a number of qualifications and requirements. Most jobs will require extensive expertise in aviation navigation, meteorology, aeronautics, safety operations, and the proficient use of helicopters. At least 500 hours of flight experience is usually required for employment eligibility.
Certification by the Federal Aviation Administration (FAA) is also necessary for all positions since it signals operational capabilities to employers. Additional qualifications may include a college degree relevant to aviation and specialized knowledge such as tactical training or instrument flying skills. Therefore, those pursuing this rewarding career should prepare academically and log plenty of flight hours before entering the industry.
Providing Strategies to Get Started on Your Career Path as a Helicopter Pilot
When embarking on a career as a helicopter pilot, it is essential to create an actionable and well-thought-out plan that covers the requirements. This includes researching which qualifications are needed in various fields, attending flight school to achieve certifications and licensure, and gaining applicable experience. It also means being aware of shifts in the job market. For example, the top five in-demand helicopter pilots are search and rescue pilots, law enforcement pilots, emergency medical service pilots, tour pilots, and aerial photography operators – all roles requiring specialized knowledge.
An effective strategy to get set up with a successful career path in this field is to look into related organizations or businesses that offer rotations among these job types. Additionally, aspiring pilots should consider actively networking with professionals already employed in desirable companies as they provide invaluable information about positions available. With dedication and time put into research and cultivating relationships with experienced professionals in the industry, getting started as a helicopter pilot can be achievable.
Becoming a helicopter pilot can be a fulfilling and adventurous profession, offering the opportunity to explore some of the most beautiful places while also making a difference in people’s lives. With five different categories of options across sectors, there is no shortage of demand for experienced pilots with the right qualifications.
Even if you don’t qualify yet, by following our strategies and getting started early with your career as a helicopter pilot, such as enrolling in flight campuses or getting licensed through Part-61 courses, you will be well on your way to one of the most desirable professions.
Business
Maximize Your Money: 6 Simple Ways to Get Your Money Working for You

When you want to build wealth and strive toward financial freedom, it’s not just about earning more money. It’s also about putting that money to work. Whether it’s investing in a mutual fund or working with tax accountants to find the best deductions, below are six ways to maximize your money:
1. Invest in a mutual fund
Mutual funds are a great option for those who may not have the time, knowledge, or resources to manage their own investments. By pooling money together with other investors, mutual funds provide access to a more diversified portfolio than what an individual investor could achieve on their own. This reduces risk while at the same time providing opportunities for growth.
Mutual funds often have low minimum investment requirements, making them accessible to a wider range of investors. Before choosing a fund, ensure that it’s a good fit by reflecting on your risk tolerance and investment goals.
2. Methodically save for retirement
Prioritize saving for retirement when considering how to maximize your money. One way to do this is through an employer-sponsored retirement plan, such as a superannuation fund in Australia or a 401(k) in the US.
Both plans allow you to contribute towards retirement savings in a way that helps you save more and reduce your taxable income. Ideally, you contribute as much as you can on a monthly basis to ensure a comfortable retirement. If you want to boost your retirement planning strategy, you can go for something like a self-managed superannuation fund or Roth IRA.
3. Buy rental property
Rental properties can be great investments because they generate passive income month after month, year after year. The key to success with rental properties is understanding what types of properties will be most profitable in your area and finding good tenants who will take care of the property and pay their rent on time.
4. Open a high-yield savings account
By putting your extra money into a high-yield savings account, you can potentially earn more interest over time, helping your money grow without any additional work on your part. High-yield savings accounts tend to offer better interest rates than traditional savings accounts, which means your money can work harder for you.
This can be especially beneficial for long-term savings goals or emergency funds. Just be sure to compare account options and fees before selecting a high-yield savings account to ensure that it’s the right fit for your financial needs.
5. Start a side hustle (or two)
A side hustle is a great way to generate some extra income without having to put too much effort into it once it’s up and running. A great side hustle depends on what interests you have. Some popular options include freelance writing, selling handmade items online, and creating webinars or courses. You could even become an Uber driver or Airbnb host if you have the right vehicle or home space available.
6. Work with a tax accountant
Finally, working with a tax agent can be a smart move if you want to maximize your savings and minimize your tax bill. A tax agent can help you identify any relevant deductions and credits so you can take advantage of all available tax breaks. They can also help you develop a tax-efficient investment strategy that can help you save money over the long term.
Making your money work for you requires a bit of effort and planning. Start today with the simple tips above. Like compound interest, these simple changes can lead to big rewards over time.
Business
What Is the ERC Tax Credit?

The Employee Retention Credit (ERTC) helps businesses recover financially from COVID-19 restrictions in 2020.
What Is the ERC Tax Credit?
The Employee Retention Credit (ERC) is a tax credit that was introduced in 2020 as part of the CARES Act to help businesses retain their employees during the COVID-19 pandemic. The credit was extended and expanded in 2021 through the Consolidated Appropriations Act and the American Rescue Plan Act, making it a valuable resource for businesses struggling to keep their doors open during this difficult time.
If you are eligible for the ERC tax credit, it is best to complete the application with the help of ERC specialists who have had experience getting businesses in line with the IRS.
Who Is Eligible?
The ERC is available to eligible employers who have experienced a significant decline in gross receipts or have been subject to a full or partial suspension of operations due to government orders related to COVID-19. The credit is calculated based on eligible wages paid to employees during the period of the credit and is capped at $28,000 per employee for 2021. The credit can be used to offset payroll taxes, and any excess can be refunded to the employer.
To qualify for the ERC, businesses must meet certain eligibility requirements. First, they must have experienced a significant decline in gross receipts during the 2020 or 2021 calendar year. In 2020, a business must have experienced a decline of 50% or more compared to the same quarter in 2019. In 2021, the threshold was lowered to a decline of 20% or more. Alternatively, businesses can qualify if they were subject to a full or partial suspension of operations due to a government order related to COVID-19.
ERC vs. PPP
One of the most significant changes to the ERC in 2021 is that it is now available to businesses that received Paycheck Protection Program (PPP) loans. This was a major obstacle for many businesses in 2020, as they had to choose between receiving a PPP loan or the ERC. With the changes to the program, businesses can now take advantage of both, which can provide a significant boost to their cash flow.
Calculating ERC
Another important consideration for businesses is the calculation of eligible wages. In 2020, the credit was based on eligible wages paid from March 13, 2020, through December 31, 2020. In 2021, the credit is based on eligible wages paid from January 1, 2021, through December 31, 2021. Eligible wages include wages paid to employees who were retained during the period of the credit, and they are capped at $10,000 per quarter per employee in 2020 and $10,000 per quarter per employee in 2021.
The ERC can provide significant benefits to businesses that qualify. For example, a business that retained 100 employees during the period of the credit and paid them an average wage of $20 per hour could receive a credit of up to $1.12 million in 2021. This credit can be used to offset payroll taxes, which can provide a significant boost to the business’s cash flow. In addition, any excess credit can be refunded to the business, which can provide even more financial relief.
Is the ERC Tax Credit Right for Me?
The Employee Retention Credit can be a valuable resource for businesses struggling to retain their employees during the COVID-19 pandemic. The credit provides a significant financial incentive for businesses to keep their doors open and retain their employees, which can help to mitigate the economic impact of the pandemic. However, businesses must meet certain eligibility requirements to qualify for the credit, and they must carefully calculate their eligible wages to ensure that they maximize their benefit. As the pandemic continues to impact businesses, the ERC can be a valuable tool for those looking to weather the storm and emerge stronger on the other side.
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