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How Effective Are Press Releases Today

How Effective Are Press Releases Today

In this digital era, people are including social media, blogs, and influencers in their marketing strategies. As a result, some business owners think that press releases are obsolete. On the contrary, they have been evolving to catch up with the online world and become part of it. Including PRs in your business plan will benefit you greatly. Below, we will show you how effective press releases are despite the current global state and people’s misconceptions. 

Increase Credibility

No matter how much we rely on social media, a part of us doubts the credibility of some websites. This is because the virtual lifestyle is new, and we are all still getting to grips with the fast-paced world. Even if we follow influencers and bloggers, deep down, we know that they may market for certain products to gain money or because they have received a kickback, rather than them having a belief in the product.

A study performed on consumers across multiple platforms showed that trust is essential for purchasing any product or requesting services. Since old is gold, press releases still have an authentic vibe that many people appreciate. So, any company that incorporates PR to increase its brand awareness can gain credibility faster than its competitors. Furthermore, professionals suggest having an in-house writer to deliver your brand’s vision accurately. 

Build SEO

The point of having a website up and running is to increase awareness of your product. This is unachievable without building an SEO and having browsers recognize you. However, to rank high, you will have to provide useful content and prove yourself reliable. A great way to get noticed faster by search algorithms is by incorporating keywords that your target clients use to search for a product. 

The above strategy can be applied to a well-written press release. For instance, you should add quality content, use natural language, and distribute your work consistently. Doing that will help you to develop authority in the market. Professional marketers report that many press release distribution case studies have proven to be efficient in promoting businesses and providing websites with more traffic. However, you will have to include your website’s domain in the PR, which has to be catchy enough to get stuck in consumers’ brains. To encourage people, offer them discounts if they scan a certain QR code from the PR when they visit the website. 

Expand Your Reach

World news, information, and everything else that you desire is only a click away thanks to different online platforms. You don’t need to check journalists’ stories anymore unless they are epic. This is why you need to focus on piquing the journalists’ interest with a PR and try not to post the content anywhere else. If they find your work magnificent, people will relate that to your business. 

In the press release, make sure to include your life journey, how you got to this moment, and get personal. You can also add images to show people how your products are manufactured. This may hit a chord with them, and as a result, they will check out what else you offer. That way, you will expand your reach and get to people outside of social media. 

Reach An Established Audience

When you start a business, you will need to gain customers immediately and start making a profit. However, it is hard to have people trust a new company without many reviews. Press releases are the optimum solution to gain exposure for your business through a platform with an established audience. 

PRs will help you gain primary traction and people’s trust towards an already established website or platform will help you to get yourself out there. However, before choosing an outlet for your PR, research their customer base and whether they will be interested in your brand or not. Furthermore, check their social and educational levels to understand their needs and financial situations. 

Give Respect

While building your brand, you have to think of methods that other companies in the market haven’t yet thought of. Most people print brochures, distribute vouchers, or make use of social media ads. A new way of doing things that can help you earn the respect you need is a press release. There is something about them that oozes professionalism and commands respect. You can print some press releases and leave them in a place where your target audience frequent or upload them to your website. 

Give The Truth

Once you get into the business world and start to become more popular, a lot of controversial opinions may be spread, that can damage your reputation, whether they are true or not. Even if you post all of the facts on social media, this may not be effective because people know that the internet is full of false information. 

On the other hand, a press release telling the real story will have a different effect. It can erase every lie said about you and force people to accept your truth, as long as it is well written. Any new announcement or change in leadership should also be done through a press release. If you want to inform your audience of a new promotion, PR is a great way to reach different consumers and encourage them to try your products. 

Boost Sales

Your sales may increase after reaching potential customers, proving your credibility, and earning people’s respect. They will start requesting your services and telling everyone about your business if you turn out to be as good as they expect. You will be gaining new clients as well as retaining the old ones. In the long run, you will find that your net profit is high because press releases are an affordable way of marketing. You won’t need to spend tons of cash to get a lot of exposure. 

Press releases are emerging again, and they are as effective as ever despite this digital world. The internet has its perks, however, you will be able to effectively market your business if you learn how to incorporate different marketing plans into your initial strategy. Make it a point to post the important announcements in a press release to have people informed without having to go through the false information on the internet. A good press release can help you to gain an audience, build SEO, and boost sales.


Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret, opera and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. She has a screenplay and a TV show in the works, which she developed with her mentor and friend the late Arthur Herzog. She is a proud member of the Drama Desk and the Outer Critics Circle and was a nominator. Email:

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