App development has turned out to be one of the most sought after strategies when it comes to business expansion.
And why shouldn’t it be? The humongous customer reach that a mobile app promises is just unrivalled.
It’s due to the same reason mentioned above that the app development industry has literally exploded in recent years, and as of now, there are roughly around 5 million apps operating in both Google and Apple stores combined.
However, there is an inevitable downside to this as well.
With the sheer number of apps operating in almost every service category, it has become almost impossible to create a completely unique mobile app these days.
Due to this, the long term survival of a new mobile app has become a challenging issue for app developers.
That’s because an app can’t simply survive on the unique features/functionalities it offers. Sooner or later, there would be a similar and, if not, a better alternative to it.
If an app has to exist in the market for a long time period, let’s say five years it has to work diligently on certain elements other than its features.
Let’s have a look at four such crucial elements:
(1) The Convenience Factor
How many points would you give to your app when it comes to convenience of use?
In other words, is your app designing user-friendly enough for the user to operate without giving much effort?
The convenience factor of an app can be simply defined in the following manner:
An app can be considered as scoring high on convenience if it is able to provide highly standardized services and functionalities during unfavourable situations.
An unfavourable situation in this scenario would be:
· A user operating the app in offline mode due to the temporary unavailability of the internet.
· A user using the app on a very low battery
· A user using the app on a smartphone that does not have a very strong or the latest processor
If your app is able to operate satisfactorily in the above-mentioned scenarios, it implies that it has a high convenience rating.
A good rating would finally add to your app’s over User Experience.
It’s almost always that a user would choose to use an app on a long term basis if he deems the User Experience to be satisfactory.
Your User experience has much more value than your functionalities in this scenario.
(2) In-app Ads
The type and frequency of your in-app ads strongly determine the first impression; a user derives of your app.
In-app ads can also be regarded as a highly underrated contributor to an app’s overall User Experience.
You should carefully consider what and how much you are showing in terms of your in-app ads. This is especially during the initial stages of your app launch.
Putting out high numbers of unrelated ads will definitely not be perceived that well by your users, who don’t have any prior positive experience with your app.
Other than this, since your app is freshly launched, your users don’t have any form of emotional resonation with the app yet.
Bombarding the user with repeated ads can easily frustrate him and finally lead him to leave or uninstall your mobile app within a concise duration.
Therefore, a relatively safer methodology would be to provide a maximum of two pay per click ads, and not going for ads that are too time-consuming.
You can always increase the frequency of your ads gradually once your app has operated in the market for a good six to eight months, and you have developed a modest user base.
(3) Giving due Importance to the User Experience (UX)
As has been previously mentioned in this article, an app’s unique functionalities are completely futile if it is coupled with a lackluster User Experience.
However, what might come as a surprise to you is the fact that the best app UXs are also the simplest ones.
It’s completely unnecessary for an app to develop a flashy and out of the box UX.
On the contrary, a simple and straightforward UX can help you to cover up for some inherent shortcomings in your app, for example, high load times, eating up a lot of device storage space, etc.
However, simply managing to create a nice user-experience is not enough.
There are quite a lot of UX issues that would come into light after you launch your mobile app.
Carefully scrutinizing through customer feedbacks and IOS/play store reviews would significantly help you in identifying those points in your UX where the consumer is leaving your app or is dissatisfied with.
The best option for app development companies in this scenario would be to keep a separate and dedicated analytics team that can track and supervise such drawbacks on a 24/7 basis.
In this way, you can solve the problem of current and future user turnovers for your app.
Something that is very much evident from the above is that a massive chunk of your app’s long-term survival would depend on your User Experience.
Therefore app developers are required to create their apps with an equal adherence to the functionalities and the User experience.
Author Bio- Hi There, I am Shaun Williams, a content writer with Goodfirms, a research platform for Software development and Digital marketing companies, among many others. I enjoy communicating ideas and knowledge creatively and also ensure that the readers never suffer from boredom while reading my posts.