YouTube is the most popular video platform on the planet, with around one billion hours of video being viewed each day. This presents a great opportunity for businesses, with some top YouTubers earning $50 million. By learning how to use this tool properly, you will be able to increase brand engagement and drive more traffic to your website. The more people who visit your site, the greater the chances that you will be able to achieve a sale.
Create Compelling Videos
With so much choice available on the platform, people will often have multiple videos competing for their attention. For this reason, you will have to make sure that they choose to watch your content. There are a few ways that you can do this. First, you will have to make sure to give it an interesting thumbnail. This is often the first thing that people will notice when deciding if they are going to watch your video. If it doesn’t appeal to them, they will move on to something else. In addition, you will have to make sure that you use an engaging title. The title should tell the user the benefits they will gain from watching the video.
Once they click the video, you need to do something to create engagement. The average attention span is 10 seconds and is expected to get even shorter during the future. For this reason, you need to get straight to the point, telling people why they should keep watching. In addition, you should cut out any unnecessary sections, as this may risk boring your audience.
Give People A Reason To Visit Your Site
Just because people enjoy your content doesn’t mean that they are going to visit your website. You will have to give them a reason why they should leave YouTube and head to your site. For this reason, you might want to use a bridge. This is often a free offer that people will compel people to visit your site. For example, you might choose to give your customers a free trial of a particular product. Another popular option is a free e-book. To get the best results, you will have to make sure that the offer aligns with the topic you discussed in the video. You should also make sure that the link is easy to find. If it’s buried at the bottom of a long video description, people might give up and move on. For this reason, you might want to have the link appear on-screen wherever possible.
Keep Your Audience Watching
In some cases, people will have to watch multiple videos before they move to your website. For this reason, you have to make sure that it’s easy for them to move onto another video. One of the best ways to do this is by placing links to similar content at the end of each video. You might also want to consider making a playlist on your channel, grouping videos that cover similar topics together. When doing this, make sure to name them appropriately, this is one of the biggest factors the algorithm considers when deciding whether to recommend the playlist to viewers.
Grow Your Subscribers
One of the most important parts of the channel to focus on is the number of subscribers that you have. The more subscribers, the bigger your reach will become. A large number of subscribers will also tell people that you are highly informed, making people more likely to trust you. It will also increase the odds that they will follow your links. However, when you are just starting out it can be difficult for you to grow your subscriber base, despite releasing excellent content. For this reason, you might want to use a service like SocialBoss.
Use Analytics To Your Advantage
You should also make sure to keep an eye on the analytics that YouTube provides. This can provide useful insights about who is watching your channel, and for how long. This can give you a better idea of what your audience is looking for. It can also tell you some areas that you might want to avoid. For example, if you spot that a lot of people leave when you start talking about a particular topic, it could indicate that they aren’t interested. In addition, this information can have an impact on how the algorithm displays your results. Though this is a complex area, if you can learn what the algorithm is looking for, your videos will get recommended to more people.
YouTube can be a great tool to drive traffic to your site. It will also give you a platform to connect with your audience, telling them more about your brand. So, implement these tips today to increase sales through your YouTube channel