During these unprecedented times there are many uncertainties. One thing that can be counted on is eCommerce. More than ever today team effort between small businesses and boutique marketing firms is needed to be able to have success.
When online consumer markets are realized the vision on how to tap into top-dollar profits can be a long and winding road, but a growing business example can be found in the remarkable story of fragrance brand Spadaro.
Spadaro Unisex 2
“I have come to realize that you don’t need a huge agency with $1000 per month retainer and tons of staff to produce slick work, “ says Spadaro founder, Kim Spadaro. “Times have changed and advertising and marketing will never be the same.”
The sweet smell of success has lingered with the fragrance brand Spadaro for many years. But a recent re-launch with a marketing campaign spearheaded by Miami-based firm Glo Creative has seen an extraordinary change in a short period of time.
Like the stimulating brand itself, the newly launched website with animation and graphics has built consumer buzz and industry recognition.
“My fragrances are fueled by my sense of adventure, sensuality and joie de vivre,” states Kim when reflecting on the power of her brand. “Unveiling the layers of vision and alchemy, I thirst to absorb cultures through voyages and passion.”
The sense of adventure is equally expressed in the quest to have a shinning position in eCommerce. Glo Creative took the unique sensual and complex narrative of the brand and designed a sophisticated buying platform.
Spadaro’s creations are developed from a beautiful memories and authentic nostalgic moments in time. The embodiment of design is crafted with impeccable details throughout the line and the new website. An aura of prestige rings true from the landing page to the shopping carts on the site.
The challenge of bringing a perfume to new consumers online was accomplished with great pride and there seems to be no slowing down this great winning team. The fruitful marriage of talents with the brilliant alchemist of the brand and Glo Creative has created a breakthrough selling platform. Together they are revolutionizing the field for other fragrance houses as demonstrated by a momentous effort to bring affordable animation to beauty websites.
To stay ahead of the curve in eCommerce and continue to make profitable websites the solution can be as simple as adding animation to a site with a reputable marketing firm. Glo’s own groundbreaking background helps to establish the efforts. In 2006, the founder, Michael Glovaski, masterminded an integrated mobile phone advertising and branding campaign that propelled the sale of Samsung’s mobile phones to over $100 million. Since then they have helped place other companies in acclaimed publications including The New York Times, Adweek, Advertising Age, Ad Review, Photo District News, ADDY Awards, Creative Ad Review and more. With the new division of website animation the firm only continues to be on the forefront of helping brands make big marks in selling.
Michael came from working at a large New York ad agency. The background helped him realize that a brand does not need to hire a huge, expensive firm with high monthly retainer fees. Instead, a company can find great success in working with a small firm like Glo Creative that has a brand’s best interests in the forefront. It doesn’t take a huge budget to get the grand attention you need. 3D animation web videos can make a world of difference and make a business grow.