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How to Leverage the Instagram Platform for Your SEO Campaign?

How to Leverage the Instagram Platform for Your SEO Campaign?

With the rise in the popularity of social media platforms, more and more businesses have started looking forward to establishing their marketing campaigns on these networking sites. If you are looking for a social media platform where you can have an access to the ocean of followers, then you should know that Instagram now comprises of more than 800 million users.

Although every marketer knows the fact that Google does not consider social media influence as a ranking factor, Instagram marketing has the capability to boost your website’s SEO, which definitely can lead to better rankings. Here are some effective ways through which you can have a complete utilization of Instagram for improving your SEO.

# Following the Success and Reach of Your Instagram Link

Put the Google URL Builder in use for incorporating a tracking code to the end of the only link that Instagram allows you to place in your profile. For using this opportunity to the maximum advantage, brands customize their incredibly long link into a custom link by availing several URL shortening tools. After creating this custom link, you must provide it with a name that complements your brand, ensuring the consistency over other platforms. Following these strategies will give you an insight into the number of clicks and as a result, you will get to know how many people have been directed to your website.

# Modify Your URL Regularly

Since Instagram puts a restriction on including links to every post, you are left with using the only link available in your profile. This makes it imperative to change your URL often in order to make certain the flow of new followers. If you have just started your business campaign on this platform, then you can consult a firm where you can buy Instagram followers. Try to think of this URL as the call to action for your followers. Leverage the provided space and direct people to specific landing pages that contain promotional content related to your brand and its offerings.

# Use Hashtag Tools

Hashtags determine the success of your individual posts and the uniqueness of your brand. You can add your own hashtag that matches the objective of your business website. For a better understanding, you need to research the hashtags, which can be easily done through applying some effective tools like Keyhole, Hashtagify, and Websta. This analysis will simply guide you in developing your own hashtags. It will encourage your followers to use those hashtags when they will post images related to your brand or industry.

# Increase Social Engagement

Needless to say, Instagram is already a great place to build and engage with your target audience. All you need to do is posting relevant content which will encourage your followers to share and repost it. When they link your content to theirs, it immediately offers your website an extra backlink. As traffic volume and backlinks are an integral part of SEO, enhancing them through your Instagram profile will reward your website with better search engine rankings.


If you want to achieve a valuable and loyal audience, Instagram can be your ultimate choice. Stick to these points and ensure the success of your SEO, as well as, your social media marketing campaign.

Andy Willis is a social media marketer who helps his clients with their Instagram marketing program. He suggests few sources in his blogs through which people can buy Instagram followers and gain a great exposure on the social media.


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