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How To Promote YouTube Channel



Let’s start with the question: What is YouTube to you personally? Most people would answer, “a popular video hosting service”. But today YouTube is, among other things, the second most used search engine in the world. The audience of the platform is more than 1,9 billion active users and this number is growing every year. And it means that YouTube is a great platform for video marketing, which is already actively used by many companies.

Why businesses need to promote the channel on YouTube

Today about 70% of people make a purchase only after watching a video review of the product on YouTube or after its presentation on the page of the brand.

YouTube is an extremely powerful promotional tool.

Purposes of the YouTube channel for business

From a business point of view, launching and promoting a YouTube channel can solve several key problems at once: 

  • increase recognition of the company online and offline;
  • increase the number of conversions;
  • promote the company’s products and services;
  • solve the actual problems of customers and work with their needs;
  • increase the loyalty of the target audience.

How do  I get into YouTube trends?

One of the main indicators of a video’s success on YouTube is getting into the “Trending” section. As a rule, the most high-quality, viral, and interesting content for a wide audience gets here.

There is no universal algorithm for getting into trends. But there are a few basic things that help it:

  • properly selected semantics;
  • quality of the video and its content;
  • ability of the video to interest the viewer in 10-15 seconds maximum;
  • capacious and attractive titles, descriptions and previews.

How to prepare your YouTube channel for promotion

Signing up for a Google account and starting a YouTube channel is a matter of a couple of minutes. And even your first video can be shot and uploaded to the video hosting site fairly quickly. But will it work? Probably not. Because promoting your YouTube channel is a more complicated process than just generating and uploading content. And preliminary channel preparation is a must!

Define the goals and idea for your YouTube channel

First, answer the main question: “Why do I and my business need a YouTube channel?” Only with clear goals and an idea can you start creating content and promoting your channel.

What can these goals be?

  • Self-brand promotion. If you are an expert in a particular field and want to promote your services on the Internet, a YouTube channel can be a useful tool. It is suitable for web developers, designers, marketers and other professionals.
  • Drawing traffic to the site. This goal is relevant for almost any business regardless of the field of activity.
  • Increasing and building audience loyalty. YouTube is quite capable of helping to build a strong community around a brand and keep its attention.
  • Generating new sales. A good goal for online stores, marketplaces, and companies offering their services to a wide audience.

By generating precise goals and ideas you will better understand what content to create, with what specific audience to work, and by what means to promote your channel.

To better formulate the value of your offer and assess its relevance, we recommend using third-party tools:

  • Google Trends – Google’s proprietary tool that allows you to track the dynamics of the audience’s interests and target requests for a given period for a specific region.
  • Serpstat is a tool for collecting the semantic core as well as a comprehensive analysis of sites. Serpstat uses Google query statistics, including those for a given region.

Identify your target audience

Along with the choice of the channel topic and goal setting you need to define your target audience, and the category of people your content and product are meant for.

Many companies define their target audience too superficially: “men 25-45 years old with average income” or “girls 18-25 years living in Kyiv”. This is not quite right. In that case, if you run ads then at a significant cost to the budget will cover a large part of the non-target audience.

You should know at least a couple of things for sure:

  • target demographics and geography: gender, age, city, or even district;
  • target audience interests (hobbies): what exactly are the potential YouTube subscribers of your channel interested in? And not only on the same topic but also on a related one;
  • the problems and needs of the target audience: what they are and how your channel (and your product) can address them.

Make a strategy

First, answer the question of whether your YouTube channel will be a source of your income or you do not plan to make direct profit from it. All further work will depend on your answer.

You also need to answer other questions when creating your strategy:

  • What will the future channel be about
  • Why will viewers watch it?
  • Who is my channel created for?
  • What do I consider achieving my goal?

How to promote your YouTube channel

In promoting a YouTube channel, literally, every detail is important. And the more comprehensive your approach to this issue is, the better.

YouTube channel design: icon, thumbnails

The channel icon and thumbnails are your business card on YouTube. A company/brand logo or a thematic image not overloaded with details will be perfect for the icon. The thumbnails, on the other hand, can be more informative. Use its space to tell your visitors more about yourself and your channel.

  1. Subtitles

Subtitles help foreigners watch your content. They have another equally important task. Subtitles help video algorithms better understand what the video is about.

  1. Playlists

YouTube playlists are a very handy and useful tool to systematize and structure content on your channel, simplify navigation and even improve ranking. Playlists also allow users to go straight to videos on the same topic or view your videos in the right chronological order.

  1. Ability to embed video

You can allow or prohibit embedding your video on third-party sites. We recommend leaving the option to embed videos. This is useful for promotion and increasing real YouTube views.

  1. Tags

Tags are keywords that help promote your video and at the same time help YouTube better understand what your video is about. You can search for relevant tags in Google Trends, via search cues, or using special services (TubeBuddy Tags or VidIQ).

Announcements on social networks

Announcing a future or already released video on social networks is a good way to attract an audience. And if we are talking about your own pages, this method is also free. In third-party publishers, you have to pay a fee to publish the announcement. Or you can agree on a mutual posting. The main thing is to choose pages and communities with a lot of your potential audience.


Collaborating with other channels on similar topics and creating content together can have a positive effect for both sides. The main thing is not to join with channels of identical topics, otherwise, you will only increase competition.

Advertising on other YouTube channels

There are several options:

  • Run a pre-roll (an ad on the YouTube platform that appears at the beginning, middle or end of the video).
  • Order a special (a video about you or your product that is shot by another author and expresses his/her opinion).
  • Buy advertising integration from a popular blogger (a small insertion into an influencer’s video where s/he advertises your product).

Of course, these formats can (and should) be combined for better effect.

To summarize

Remember that promoting a YouTube channel is basically an ongoing process that requires time and effort. Therefore, in some cases, it is wiser to concentrate on the business and to leave the promotion to professionals.


Polymath and the Democratization of Investment Opportunities




Investment opportunities are no longer exclusive to the elite. The rise of polymath and the advent of blockchain technology have made it possible for anyone with an internet connection to invest in a wide range of assets, from real estate to fine art.

What is Polymath?

Polymath is a platform that enables companies to create and manage security tokens. Security tokens are digital representations of real-world assets, such as equity, real estate, and commodities. Unlike traditional securities, security tokens are backed by blockchain technology, which makes them more secure and transparent. If you are looking for a safer transaction, you may click thebitcoincode to visit the most recommended online trading platform.

The democratization of investment opportunities

Traditionally, investment opportunities were only available to the wealthy. However, the rise of Polymath has made it possible for anyone to invest in a wide range of assets. This has resulted in the democratization of investment opportunities.

The benefits of investing in security tokens

Investing in security tokens has several benefits. First, security tokens are backed by real-world assets, which makes them more stable and less volatile than other forms of digital assets, such as cryptocurrencies. Second, security tokens are more transparent than traditional securities, which makes them more attractive to investors. Third, security tokens are more accessible than traditional securities, which makes them more inclusive.

How to invest in security tokens

Investing in security tokens is easy. First, you need to create an account on a Polymath-powered platform. Second, you need to undergo a Know Your Customer (KYC) process to verify your identity. Third, you need to deposit funds into your account. Finally, you can start investing in a wide range of assets, from real estate to fine art.

The Future of investment opportunities

The rise of Polymath and the democratization of investment opportunities are just the beginning. As blockchain technology continues to mature, we can expect to see more innovative investment opportunities. For example, we may see the rise of fractional ownership, which would enable investors to own a portion of an asset, such as a piece of art or a piece of real estate.

The rise of Polymath and the democratization of investment opportunities are transforming the investment landscape. With the advent of blockchain technology, anyone can invest in a wide range of assets, from real estate to fine art. This has resulted in a more inclusive investment landscape that is accessible to everyone, not just the elite. As blockchain technology continues to mature, we can expect to see even more innovative investment opportunities in the future.

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Polkadot vs. Ethereum: Which is a Better Investment?




Cryptocurrency has become one of the most popular investment options in recent years. While Bitcoin remains the dominant player in the market, other cryptocurrencies such as Polkadot and Ethereum have been gaining momentum. In this article, we will compare the investment potential of Polkadot and Ethereum. To efficiently trade Bitcoin, use the Tesler platform, a trusted trading platform online.


Ethereum is a decentralized platform that enables the creation of smart contracts and decentralized applications (dApps). It was created by Vitalik Buterin in 2013 and launched in 2015. Ethereum is currently the second-largest cryptocurrency by market capitalization, with a market cap of over $200 billion.

Polkadot, on the other hand, is a relatively new cryptocurrency that was launched in 2020. It was created by Gavin Wood, who is also a co-founder of Ethereum. Polkadot is a blockchain platform that allows different blockchains to communicate with each other. It has quickly gained popularity and has a market cap of over $40 billion.


Ethereum and Polkadot are both blockchain platforms, but they have some differences in their technology. Ethereum uses the Proof of Work (PoW) consensus algorithm, which requires miners to solve complex mathematical problems to validate transactions and earn rewards. However, Ethereum is currently in the process of transitioning to a Proof of Stake (PoS) consensus algorithm, which will allow users to validate transactions and earn rewards by staking their coins.

Polkadot, on the other hand, uses a unique consensus algorithm called the Nominated Proof of Stake (NPoS). This algorithm allows users to nominate validators who will be responsible for validating transactions and earning rewards.


Scalability is one of the most important factors to consider when investing in a cryptocurrency. Ethereum has been facing scalability issues due to its PoW consensus algorithm. This has resulted in slow transaction times and high transaction fees. However, the transition to PoS is expected to address these issues and improve the scalability of the platform.

Polkadot, on the other hand, was designed to be scalable from the ground up. It uses a sharding mechanism that allows multiple parallel chains to process transactions simultaneously, which improves scalability and reduces transaction times.


The ecosystem of a cryptocurrency is also an important factor to consider when investing. Ethereum has a vibrant ecosystem with a large number of dApps and smart contracts. It is also the platform of choice for most Initial Coin Offerings (ICOs).

Polkadot is still in its early stages, but it has been gaining popularity due to its unique features and potential for interoperability. It has already attracted several high-profile projects, including the decentralized finance (DeFi) platform Acala.

Investment Potential

Both Ethereum and Polkadot have shown strong investment potential. Ethereum has been around for longer and has a larger market cap, which makes it a more stable investment option. It also has a strong ecosystem and is widely adopted in the cryptocurrency community.

Polkadot, on the other hand, has shown explosive growth since its launch and has the potential to become a major player in the cryptocurrency market. Its unique features and potential for interoperability make it an attractive investment option.

In conclusion, both Polkadot and Ethereum have their strengths and weaknesses. Ethereum is a more established cryptocurrency with a larger market cap and a strong ecosystem. Polkadot, on the other hand, is a newer cryptocurrency with unique features and potential for interoperability. Ultimately, the decision of which cryptocurrency to invest in depends on the investor’s risk tolerance and investment goals.

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Polymesh (POLYX) and the Importance of Identity Verification




In the world of blockchain and decentralized finance (DeFi), security and identity verification are critical components. Polymesh (POLYX) is a new blockchain designed to address these concerns and provide a more secure and trustworthy environment for financial transactions. So, if you are into Bitcoin investment, you may want to know about the Bitcoin cash works.  

In this article, we will explore the importance of identity verification in the blockchain world and how Polymesh aims to address these issues.

Why Identity Verification is Important

Identity verification is a crucial component in the world of blockchain and DeFi. In traditional finance, banks and financial institutions are required to verify the identity of their customers. This helps prevent fraud, money laundering, and other illegal activities. However, in the world of DeFi, there are no such regulations, making it a breeding ground for fraud and criminal activities.

In the blockchain world, anyone can create an address and start transacting without any verification. This makes it easy for criminals to create fake identities and conduct illegal activities. Identity verification ensures that individuals are who they say they are and helps prevent fraud, money laundering, and other illegal activities.

How Polymesh Addresses Identity Verification

Polymesh is a new blockchain designed specifically for the security token industry. It is built on top of the Substrate framework and utilizes a unique consensus mechanism called Proof of Authority (PoA). This consensus mechanism allows for a more centralized approach to blockchain governance, making it easier to implement identity verification and other security measures.

Polymesh also uses a unique identity verification system called Polymesh ID. This system allows for the verification of individuals and entities on the blockchain. It is a whitelist-based system, meaning that only verified identities can participate in the ecosystem. This ensures that all transactions are conducted by legitimate parties, reducing the risk of fraud and illegal activities.

In addition to identity verification, Polymesh also provides other security features, such as transaction limits, KYC/AML compliance, and real-time monitoring. These features ensure that the Polymesh ecosystem is secure and trustworthy, providing a more reliable environment for financial transactions.

The Future of Polymesh

Polymesh is still in its early stages, but it has already attracted attention from investors and industry experts. Its unique approach to security and identity verification makes it an attractive option for the security token industry.

In the future, we can expect to see more companies and organizations adopt Polymesh as their blockchain of choice. Its unique features and security measures make it an excellent option for those who value security and reliability in their financial transactions.

Identity verification is a critical component in the world of blockchain and DeFi. It helps prevent fraud, money laundering, and other illegal activities. Polymesh is a new blockchain designed specifically for the security token industry and provides a more secure and trustworthy environment for financial transactions. Its unique identity verification system, Polymesh ID, ensures that only verified identities can participate in the ecosystem, reducing the risk of fraud and illegal activities. With its unique features and security measures, Polymesh is poised to become a leader in the security token industry.

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Polkadot Explained: What is it and How Does it Work?




Polkadot is a blockchain protocol that aims to provide a scalable and interoperable solution for the decentralized web. It is designed to connect different blockchains, enabling them to communicate and share information. This unique approach to blockchain architecture is why Polkadot is often referred to as a “blockchain of blockchains.” So, if you are planning to trade Bitcoin, you may use a reputable trading platform such as BitiCodes iPlex.

In this article, we will explain what Polkadot is, how it works, and why it matters for the future of the decentralized web.

What is Polkadot?

Polkadot was created by Gavin Wood, a co-founder of Ethereum, and was launched in 2020. It is an open-source project that aims to address some of the scalability and interoperability issues that currently exist in the blockchain industry.

At its core, Polkadot is a heterogeneous multi-chain framework. This means that it allows for the creation of multiple parallel blockchains, each with its unique characteristics and features. These blockchains can be customized to meet the needs of specific use cases, such as finance, gaming, or supply chain management.

How does Polkadot work?

Polkadot’s architecture is based on three main components: the relay chain, parachains, and bridges.

  • The relay chain is the heart of the Polkadot network. It is responsible for ensuring the security and consensus of the network, as well as coordinating the communication between different parachains.
  • Parachains are independent blockchains that connect to the relay chain. They can have their consensus mechanisms, governance structures, and token economies. This allows for greater flexibility and specialization than a single, monolithic blockchain.
  • Bridges are connectors that allow for interoperability between different blockchains, including those outside of the Polkadot network. This means that Polkadot can communicate with other blockchain networks, such as Ethereum or Bitcoin, without requiring a centralized intermediary.

Why does Polkadot matter?

Polkadot has the potential to address some of the major challenges facing the blockchain industry, such as scalability and interoperability. By enabling multiple blockchains to communicate with each other, Polkadot could facilitate the creation of decentralized applications that are more efficient, secure, and customizable than current solutions.

One of the key benefits of Polkadot is its ability to provide shared security across different blockchains. This means that parachains can benefit from the security of the relay chain, without having to rely on their validators. This can help to reduce the risk of attacks or malicious behavior and increase the overall security of the network.

Another advantage of Polkadot is its flexibility and customization. By allowing for the creation of multiple specialized blockchains, Polkadot can support a wide range of use cases and industries. This could include everything from decentralized finance to supply chain management to gaming and entertainment.

Polkadot is a blockchain protocol that has the potential to revolutionize the decentralized web. Its unique approach to blockchain architecture, based on a heterogeneous multi-chain framework, could provide a scalable and interoperable solution for the challenges facing the industry.

By enabling multiple blockchains to communicate and share information, Polkadot could facilitate the creation of decentralized applications that are more efficient, secure, and customizable than current solutions. Its ability to provide shared security and support a wide range of use cases makes it an exciting project to watch in the coming years.

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The Security Features of VeChain and How They Protect Users




VeChain is a blockchain platform that specializes in providing supply chain management solutions. The platform has been gaining traction in recent years, thanks to its unique features that make it stand out from other blockchain platforms. One of the key features of VeChain is its security protocols, which have been designed to protect users’ data and ensure the integrity of the platform. Start your trading journey by visiting a reliable trading platform like

In this article, we will discuss the security features of VeChain and how they protect users.

Immutable Ledger

VeChain utilizes a distributed ledger that is immutable, meaning that once data has been recorded on the blockchain, it cannot be altered or deleted. This feature ensures that the data stored on the blockchain is tamper-proof and can be trusted. This is particularly important in supply chain management, where the integrity of data is paramount.

Multi-layer Security Model

VeChain has a multi-layer security model that ensures that the platform is protected against various types of attacks. The platform uses a combination of public and private keys to secure transactions and user data. Additionally, the platform has a built-in mechanism for detecting and preventing DDoS attacks.

Two-factor Authentication

VeChain requires users to set up two-factor authentication when logging in to their accounts. This feature adds an extra layer of security to the platform, making it more difficult for unauthorized users to gain access to user accounts.


VeChain uses encryption to protect user data and ensure its privacy. All data that is transmitted on the platform is encrypted, making it virtually impossible for anyone to intercept and read the data.

Smart Contracts

VeChain’s smart contracts are designed to be self-executing and tamper-proof. This means that once a smart contract has been deployed on the blockchain, it cannot be altered or tampered with. This feature ensures that the terms of the contract are enforced, and all parties involved are held accountable.

Authority Masternode System

VeChain uses an authority masternode system that allows for the delegation of authority to trusted nodes on the network. This system ensures that only trusted nodes can validate transactions on the blockchain, making the platform more secure and less prone to attacks.

Audit Trail

VeChain’s audit trail feature allows users to track the movement of goods and products on the platform. This feature ensures that all transactions are transparent, and users can trace the origin and movement of products at any point in the supply chain.

VeChain’s security features make it a robust and secure platform that is trusted by users worldwide. Its multi-layer security model, two-factor authentication, encryption, smart contracts, authority masternode system, and audit trail feature make it one of the most secure blockchain platforms on the market. As the demand for secure and trustworthy supply chain management solutions continues to grow, VeChain is well-positioned to become a leader in the industry.

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