Instagram, an application where you can stay connected with the World by sharing your high-quality photographs and by looking at other’s stunning photos, has a lot of uses.
Using Instagram regularly can turn the growth of the business you own over its head, and you can see such great benefits.
But, hang on a minute. Can it also help you in Marketing research?
What is Marketing Research?
If you run your own business no matter if it is small or big one, then you would have definitely learned that the most important part of doing any business is catering to the very specific demands of the market equals the exact customers. And yes, that’s what comes under market research too.
Market Research means collecting the links between the specific info about the consumers’ exact needs and preferences, and the portrait of a customer.
In a way, Market research will help you in growing, as you will looking forward to provide the best experience to the consumers, with the help of Market Research.
How can you use Instagram for it?
Well certainly, social media can be used for Market Research and assessment. It happens to be so, because the top-rated interactive social media platforms are one of the today’s greatest tools for assessment.
Instagram is one such great tool, as it is a totally cost-efficient method of Market Research. It also helps you in collecting the direct feedback, from all the consumers. The biggest plus point about it is that it has got all the people sitting out there, who use the products.
Look it’s pretty simple. If you wish to grow into a big brand or organization of some kind, then realize the fact that your fans are sitting out there on Instagram. Their desperate fingers are waiting for quality content, and you can be the one providing them what they seek.
For market research, the number of likes does play a major role. And the more the number of likes you have, the better the scenario will be.
You can buy Instagram likes so that there are a lot of likes on your publications and that will show up with a comprehensive result in more followers and growth.
In case of a market research, you can also put polls and questions on your wall. But the fact is, that if you don’t have a lot of followers, then who would answer polls and questions?
Therefore, buying Instagram likes is essential as it will help your brand in growing and reaching out to much more people. As the image of your brand will improve and the customer count will grow in numbers with time, you will be able to perform any sort of a marketing research process deeply and easily.
Social listening comes a lot easier if using the environment and the audience of Instagram as if a consumer wants to reach out to you, he or she can directly send you a text message on your brand page. Therefore, you’d be able to listen to them, and get back with the proper answer.
When we see the demographics of Instagram users, there’s certainly a high percentage of people using this platform. And therefore, with the help of questions, polls and stories, you can perform your marketing research and get the desired results, which will further help you in improving and expanding.