Efrem Harkham, Mary Wilson, Mark Bego
“Living the Luxe Life: The Secrets of Building a Successful Hotel Empire”
Authors: Efrem Harkham with Mark Bego
Publisher: Skyhorse Publishing
When veteran hotelier Efrem Harkham bought a struggling hotel in Bel Air 31 years ago, little did he know he was launching what would become the Luxe Hotels brand — an international hospitality company. Now, Luxe includes the Luxe Collection Hotels representation company (which is limited to 200 member hotels) and the corporate-owned properties such as Beverly Hills’ Luxe Rodeo Drive Hotel and Bel Air’s Luxe Sunset Boulevard Hotel as well the Luxe City Center Hotel in Los Angeles. Harkham sought to make the brand typify the name Luxe and be synonymous with comfort and refinement — something he hopes to do with the recently acquired Life Hotel in Manhattan.
The company employs over 300 and provides marketing, sales, reservations and other services for hotels in Europe, South America and Asia, as well as North America. As he explained in an accented English voice which mixes a touch of his life growing up in both Australia and Israel, he has a global perspective. “We created an international brand through the Luxe hotel name, like The Rose Garden in Rome. We gave it a face lift and BOOM, The Luxe Rose Garden. When that title enhances an existing hotel, it really serves in the duty of the name. Every state has one of these beautiful hotels. It was my idea that day that I’ve got to find these little boutiques in all these beautiful cities which needs to be granted that name. The idea was born right there.”
But there’s more to Harkham than just hotels. Hospitality isn’t just a job but a way of life for this 60-something. And it’s not just hospitality — it’s a mix of class, euro-styled elegance and a professional thoroughness that underlies his places and his business style. Thanks to years of experience — and through seasoned author Mark Bego’s skills (a New York Times bestseller with 62 books on rock & roll and show business under his belt) — Harkham’s life chronicle, “Living the Luxe Life: The Secrets of Building a Successful Hotel Empire” (Skyhorse), came to fruition as an insightful guide to successes in business and spirit. Through his rags-to-riches memoir, “Living the Luxe Life” details Harkham’s business philosophy, his commitment to excellence in all aspects, how he succeeds in an ever-evolving marketplace, and employee-mentoring. He firmly believes that his methods provides customers with a superior product. Chapters expand on Harkham’s business model, touching on a belief in philanthropy, education, and patience.
And given his less-than-auspicious roots, one wouldn’t have thought hospitality was in the cards. “I was born in Israel. There were several hundred thousand people that arrived within a period of five years. That is a lot of people for a brand new country to absorb. There were food shortages and no housing, we were living in ramshackle camps. We lived in an old British barrack and we just put up walls inside. There were around a hundred thousand people in that area. One thing that we always did was, despite all the squalor, we always celebrated the Jewish holiday Shabbat, and that was a life saver. We brought joy to the squalor and you just work your way out of it by not giving up.”
Born in the Jewish state, Harkham’s religious experience helped defined him and how responded. “I was a very quiet child and I would watch my family sing and celebrate every Friday for the Jewish holidays (day of rest. There are a lot of Jewish holidays! I’m sure living in New York you know. During those years, we were all watching my Dad; my Mom was in a bit of shock, lobbying for us to go to school. We saw kids not having proper education and he lobbied hard for a school for 400 kids. He actually got the funds for a school and had it built for 400 children. He encouraged me and my siblings to help make it happen for the kids and to help them be confident in the world, to be able to find their strength.”
His next stop was even further away from the United States when he acquired Australian roots: “When we arrived in Australia, it was like arriving in Heaven. Oh my God! It is just such a beautiful and peaceful country. My brother was able to secure us a home there before we arrived. I started high school and being an immigrant from Israel was really foreign to the Australian teenagers. I was quiet, shy, introverted, and being the youngest boy in the family, I was passive. Arriving in Australia, I was getting a little chubby from all the good food, so at school I made an effort not to go with the heard mentality. I didn’t want to be like the other guys.”
Though it wouldn’t seem apparent now, Harkham survived his own share of contentious situations, and that taught him a lot. “I was using my ambition and drive to help my parents out of their financial issues. Over the holidays, I worked, I gave them money, they were always short on money. The school’s bully saw the opportunity to poke fun at me. I was the subject of lots of gang outs. I didn’t tell my family about it or my four older brothers. I was too proud to tell them that I was being harassed. I came home with two broken arms and black eyes and they would ask me what happened, and I would say a sports accident. They believed me. This gave me a lot of strength, not to go with the herd and believe that I am okay and that I have a mission to help my parents.”
While growing up in down under, he got his start in business at age 17 in Sydney. He worked as a salesman for Lulu, his older brother’s clothing manufacturing company. Lulu took off after he persuaded a buyer for a large retailer, Rockman’s of Australia, to carry one of the company’s jumpsuits. That achievement led to him establishing a successful track record in the rag trade. And all that drove his move into hospitality. “I felt that that’s why I succeeded in the garment industry. I put myself in my consumers’ shoes, and made sure that they were getting the best product that they could get for what they were spending.”
By selling his share of the clothing business, Harkham used his money to move to Los Angeles in ’78 and invest in commercial real estate, including the struggling Radisson Bel-Air Hotel — now the Luxe Sunset Boulevard Hotel. “I went into hospitality with the same mentality of quality control. I tried being on my own, but I was convinced that it would be useless on my own, that I had to join with a larger entity, which, I did. I joined two international brands and in the process of doing so, sold my profits for even more. And I just went, ‘We’ve won!’ I signed a very long contract, 15 years.
“But after five years, I said ‘Bye Charlie.’ I realized that there were others exactly like me looking for representation and for someone who would help them be found by the consumer. I decided to stop complaining to the branch I hired and mustered the courage to create my own brand and philosophy.“
And that attitude is evident when you walk into any of Harkham’s 100-plus luxury hotels. “I tell my team where ever they are: ‘We all have to lead.’ I expect my staff to look better than I do when I am out there. And they do this 24/7. It’s all about that attention which is personal and genuine. It has to be perfection. It’s a way of life, and we teach it to the staff and executives. We teach it to everyone.”
An example was cited. A woman battling a stubborn cold checked into the Luxe Sunset Boulevard Hotel. Harkham noticed and ordered the restaurant to send her freshly made chicken soup free of charge. It paid off. The guest now returns often and tells her friends about the gesture. He added: “This resulted in a long friendship with the guest, her entire family and work associates.
“We make sure every student employee understands that we want customers for life, not just for one day or one stay. We want them to celebrate their anniversaries or their birthdays with us. So that is the mentality that we’ve engendered at the company.”
Harkham picked another example as to how he acts on his ideas: “When we celebrated Beverly Hills’ 100th birthday, we had a specially baked 4,000-pound cake that had 15,000 slices, and residents flocked to that event. With the hotels we represent, we carefully select properties that have a one-of-a-kind individuality, rarely found among many hotel chains and collections that abound today. Each property has its own distinctive personality and they’re often located near historic sites offering compelling design and unique architectural elements.”
Though he travels regularly, he tries to be home with his kids on weekends. While on the road, he practices yoga and meditation to keep his mind and body fit. “Closing out the world is what it’s about — 15 minutes in the morning and again at night. It helps me maintain my sanity.”
Living in Beverly Hills, he also invested in the local industry — Hollywood’s film business, becoming associate producer for “Gorky Park” a 1983 crime drama starring William Hurt. No doubt he took an interest in this extracurricular activity because his hero is Walt Disney. “Animation was executed by many before him but [Disney] introduced something new. He created magic and made it special — that’s my goal for the hotel industry.”
The Glorious Corner
SQUARE ONE SCORES — (Via Square One) As we near its publication date of October 3, 2023, Square One is excited to share the news that Booklist has given a positive review to Secrets of Successful Women Invenbtors.The review is now online and appears also in the September 15, 2023 print issue edition of Booklist (the flagship publication for the American Library Association). See below for an excerpted review quote: “[P]roves that America can indeed be the land of invention opportunities for women . . . includes inventing how-tos and remarks from experts on intellectual property, public relations, social media, funding resources, and the like. This inspirational tome on do-it-yourself inventing would make a great pairing with other related practicums.” —Barbara Jacobs, Booklist This is our second book with acclaimed writer and longtime Inventors Digest columnist Edith G. Tolchin, whose first book with us is Secrets of Successful Inventing was in 2015. About the new book and Ms. Tolchin’s longstanding experience within the industry, Shark Tank’s Barbara Corcoran has this to say: “Edith G. Tolchin has spent her entire career working with inventors. In Secrets of Successful Women Inventors, Edith highlights some of the greatest top-notch successful women inventors and reputable service providers, all eager to share their stories and advice. In her easy-going, personable style, Edith has gleaned the ‘cream of the crop’ from each of these impressive women. It’s a gift to anyone who’s ever had a winning idea but nowhere to go and no roadmap to birth their vision.”
Secrets of Successul Women Inventors will be available in both paperback and digital/eBook formats starting October 3, 2023 wherever books are sold.
Here’s the Amazon link: https://www.amazon.com/gp/product/0757005241?tag=squareonepubl-20
THE MORNING SHOW — The Apple TV+’s 4th episode The Green Light was a somewhat scattershot one. As a faithful viewer since Season One, this third season -with essentially a whole new crew and series of writers- has been a season of the writers trying desperately trying to familiarize themselves with their characters.
This episodes does reference some past moments, with Mitch Kessler (Steve Carell) in particular. It also develops the relationship between Jon Hamm and Jennifer Aniston – in fact, after a rather odd rendezvous at Coney Island -of all places- they take Hamm’s helicopter (essaying an Elon Musk-like Paul Marks) to Cory Ellison’s (Billy Crudup) home in East Hampton and lands on the beach in front of his house, signaling that the Marks-deal to buy UBA is back on. As Ellison says, “Alex Levy brought home the bacon.”
There was one scene that besides being totally disturbing, I could’t quite figure out why it was there at all. Stella Bak (Greta Lee) was at a restaurant with two ad men, angling for a series of ad buys and they started drinking heavily. At one point Stella asked the waitress to keep her drinks coming, but with water. Then the ad men challenged Stella to see if she was really drinking and asked the waitress to lean over the table and lick up a spilled drink … and, giving her a $20,000 tip. The waitress did and later Stella collapsed with anger in her limo. In the post #Me To era, this scene was totally disturbing and totally not needed. Kind of disgraceful if you ask me.
But, disregarding that questionable scene, the episode was good and bodes well for the rest of the season.COCKER POWER — We received an advance copy of Mark Bego’s Joe Cocker: With A Lot of Help from His Friends (Yorkshire Publishing) and really enjoyed it. It’s Bego’s 68th book – after efforts on Michael Jackson; Bonnie Raitt; Sade; Madonna; Freda Payne; Sade; Billy Joel; Elton John and many others – and stands as one of his strongest.
Cocker may not be in the Rock and Roll Hall of Fame – but he should be. The year Cocker died, Billy Joel interviewed in a documentary about the life of Cocker, admitted he hand delivered a petition to get him included in the hall before his death. The Hall refused and he has not been inducted.
That said, I continue to hear his version of “With A Little Help From My Friends” literally every day on NY’s Q1043.Bego adds: “The idea of writing this book about Joe Cocker first came about over a year ago when I was approached by a movie producer to write a screenplay about the life and music of this legendary singer. I became so engrossed with him as a subject that I was inspired to take it a step further and write an entire book about Joe’s often self-destructive life. In many ways, Cocker was like the Vincent Van Gogh of rock & roll … a genius, but self-destructive.”
With a tremendous foreword from Melanie – his Woodstock-compatriot – it’s a great read – and is out officially November 16. As an added plus, there’s a special launch event for this book which will be revealed next week. Stay tuned as it’s pretty spectacular.And Bruce Morrow (aka Cousin Bruce) gave the book a rave review on his Saturday-night pre-show video. Bravo!
I watched Saturday’s CBS This Morning and just loved it. Anchors Michelle Miller, Dana Jacobson and Jeff Glor were just terrific. In-between was another great Anthony Mason piece of U2’s opening at Vegas’ Sphere. Mason told me later on “it was absolutely jaw dropping. And U2 wasn’t even sharing their best stuff. When that shot of the desert filled the screen, and our TV camera couldn’t capture its depth, I could have sat down and stared at it for hours” …
RIP Don Famularo and Happy BDay Barbara Pepe!NAMES IN THE NEWS ––Anthony Pomes; Rudy Schur; Bill Amendola; Desmond Child; Maria Vidal; Shep Pettibone; Gerry Galipault; Joe Loris; Butterball; Tom & Lisa Cuddy; Kent and Laura Denmark; Tyrone Biljan; Anthony Pomes; Robert Funaro; Maureen Van Zandt; Greg Evans; Bruce Haring; Dan Mapp; Rich Dart; John Billings; and CHIP!
Ken Fallin’s Broadway: “Leading Lady; the Memoir of a Most Unusual Boy”…NEW autobiography of Charles Busch
Tony Award-nominated writer of The Tale of the Allergist’s Wife and the long-running hit Off-Broadway play Vampire Lesbians of Sodom, and a Sundance Festival award winner, Charles Busch has created a unique place in the entertainment world as a playwright, LGBT icon, drag actor, director, and cabaret performer, with his extraordinary gift for both connecting with and channeling the leading ladies of show business.
In wonderfully readable chapters, by turns comic and moving, Charles writes how ever since his mother’s death when he was seven, he has sought out surrogate mothers in his life. In his teens, Charles moved to Park Avenue in Manhattan to live with his Auntie Mame-like Aunt Lil, who encouraged and nourished Charles’ talents and dreams, and eventually he discovered his gifts for writing plays and performing as a male actress.
Busch also shares his colorful and sometimes outlandish interactions with film and theatrical luminaries including the hilarious comedian Joan Rivers (who became a mother figure to Charles after Aunt Lil’s death), Angela Lansbury (who attended her first Passover seder with Charles), Rosie O’Donnell, Claudette Colbert, Valerie Harper, Kim Novak, and many others.
Full of both humor and heart and featuring rare photos, Leading Lady is for readers of entertainment books as well as anyone who enjoys real-life stories of artists who break the mold, ditch the boundaries, and find their own unique way to sparkle.
We’re Here to Help – When Guardianship Goes Wrong
-Kent Walz, attorney & journalist
Diane Dimond’s book on the scourge of abusive adult guardianships is coming out very soon. It only took her 8 long years of investigation and countless interviews with affected people to get to the bottom of this extremely flawed part of the justice system.
People who have lived through this nightmare knows first hand what this “protective” part of the court system can do to rip apart families. But because it’s such a secretive system few Americans realize that they – or someone they love – could be guardianized without warning. It’s not just Britney Spears – up to 2 million people currently live under guardianship/court control.
All it takes is for someone (a vindictive relative, a greedy business partner, a former lover, even a landlord) to file a guardianship petition with the court saying someone is not competent to care for themselves. The judge usually agrees – often without ever seeing the targeted person – and the guardianship is established. Judges routinely appoint a total stranger as guardian to make all life decisions for the new “ward of the court.” All their civil rights are stripped away and, suddenly, the person has no say in their own life –they can’t even hire their own lawyer to fight it. There are many more horrific aspects to this “justice” system and Ms. Dimond spells it all out in the book.
We’re Here to Help – When Guardianship Goes Wrong not only reveals the predatory nature of the system (which controls a collective $50 billion in ward’s money every year!) but also tells what to look out for. It provides a guide for readers to protect themselves and those they love.
Diane Dimond is the author of four books including the upcoming, “We’re Here to Help: When Guardianship Goes Wrong,“ published by Brandeis University Press, released Sept. 19, 2023
Keith F. Girard’s The Curse Of Northam Bay
Author Keith Girard says, “The idea for this book, literally, came to me in a dream. I was anxious to write a horror story since I’ve long admired Stephen King’s work and wanted to challenge myself. Once I got the idea, I put aside a dystopian science fiction book I was writing and devoted myself to this project. But I have to confess, while it started out as a macabre tale, it morphed into something else. I quickly strayed from the standard horror genre. I was intrigued by the Salem witch trials, which were supposed to be the basis for this story. But the more I looked into it, the more I became fascinated by the political, sociological, and religious factors that gave rise to the hysteria.”
Girard has a fascinating background as a writer: The Washington Post; Billboard; and this book, the follow-up to his Heidelberg Conundrum, is as richly rewarding as you’d want.
We sat with Keith for an exclusive T2C-interview:
G.H Harding: Give us a little bit on your background
Keith Girard: I grew up in a family with two brothers and a sister. My mother was English and met my father while he was stationed in England during World War II. After the war, they married and she came to the U.S. to live. My father was in the Air Force and after his military career ended, he worked for aerospace companies. I grew up as a military brat and we moved almost every two years. It was hard at times but also gave me a unique perspective on life, and having an international background also helped broaden my horizons. I’ve always had an interest in history, science and current events, because we lived them daily. Two of my siblings are, literally, rocket scientists. But I was drawn to writing at an early age. It came very naturally to me, and I decided to pursue it as a career, although it was against my father’s wishes. So, I guess I was a bit of a rebel, too.
G.H Harding: What was your first book The Heidelberg Conundrum about?
Keith Girard: The Heidelberg Conundrum contains all the elements that I mentioned above. At its root, it’s science fiction novel about time travel, but it’s also a historical novel that touches World War II, the atrocities that took place in Germany and their connections with the present day. It focuses on a young physicist who gets his “dream job” that turns out to be something quite different. He’s hired to solve the “Heidelberg Conundrum,” a 400-year-old mathematical equation that is thought to be the key to time travel. Think “The Da Vinci Code” meets “Raiders of the Lost Ark” with a science fiction twist. The book is a dark journey that takes readers back to the last days of the war and Nazi decadence and into interstellar space.
G.H Harding: What do you think makes a good novel?
Keith Girard: I personally like science fiction because the limits are boundless and because it lends itself so easily to political and social commentary. The Heidelberg Conundrum has all three. For contemporary fiction, I think Tom Wolfe’s writing embodies what I mean. Also, writers like Joseph Heller; “Catch 22” is one of my favorite novels, and almost anything Wolfe has written. I love Hunter Thompson’s singular writing style and biting satire. But I also admire the great science fiction writers like Isaac Asimov, Arthur C. Clarke, Robert Heinlein, Ray Bradbury and Frank Herbert. I grew up reading them.
G.H Harding: Billboard was the music industry’s go-to trade paper; what did you discover about the music industry during your time there?
Keith Girard: Billboard was a fantastic publication with a long history, but it was failing because of demographic and technological changes in the music industry. I was hired to turn it around, because I had a successful track record turning around two previous publications. If it ever had a chance to succeed, Billboard had to leave behind its legacy past, embrace technological change sweeping the industry and broaden its reach. Billboard was always a trade newspaper. Its readership base was made up of thousands of independent music stores across the country. It was the most economical way for record labels to market to them. But record stores fell by the wayside as big box retailers moved into that space. The MP3 revolution and streaming was the death knell. Talk about disruptive technology! The record industry was thrown into turmoil because it lost two important segments of its business – production and distribution. Any kid with a computer could reproduce identical copies of a song, over and over, and distribute it over the Internet to thousands of other kids. I saw Billboard as a great opportunity to reinvent itself. But legacies, especially as strong as Billboard’s, die hard, and the resistance to change, in the end, was too great.
G.H Harding: What do you think about Billboard’s decision to become a more of a consumer book?
Keith Girard: By and large it was a pretty significant strategic mistake. Billboard had a unique niche as a business newspaper focused on music. There was a lot of discussion about turning it into a consumer publication while I was there, but I opposed it. The consumer market was already saturated, and Rolling Stone dominated. When I joined Billboard, it had a circulation of about 26,000; Rolling Stone had a circulation of 3 million. There’s no way, Billboard could ever dent that, and it made no sense to give up a niche that Billboard owned. So, my efforts turned to broadening its audience. There was plenty of fertile ground. Plus, it was a way to build circulation and attract new advertisers. So, I greatly expanded coverage of touring, music management, music technology and musical instruments, all from a business angle, not just records and the record industry. Because Billboard readers were mostly affluent music professionals, it was also an untapped sell-through for luxury goods, from BMW to Rolex watches. We also made great inroads with guitar makers like Gibson, which loved the idea we were writing about musical instruments. Under my tenure, our Music and Money conference expanded and we launched an East Coast touring conference. But I didn’t ignore the consumer market. Our outreach to consumers was through our main website (billboard.com). We supplemented that with mini-sites focusing on business (billboardbiz), and the professions, agents, lawyers and managers. I think another big mistake was turning Billboard into a consumer magazine format. I spoke to dozens of music people at all levels and they wanted the kind of hard news Billboard was known for, and they liked seeing their artists on the front page. I could go on, but strategically that’s were Billboard went wrong in my opinion.
G.H Harding: The Salem Witch trials were always a hotbed of controversy; what did you discover in writing the new book?
Keith Girard: As you know, early Colonial America was a very dark period in our history, riven by superstition, fear and a belief in a literal God and Devil. But the more I looked into it, the more I discovered the period was marked by many of the same social and political undercurrents that exist today. That’s why I wrote the book in two parts, one focusing on 17th century New England and the other on contemporary society as it evolved in the same quaint fishing village over time. The Salem witch trials were fueled in large part by petty jealousies, religious differences, intolerance, greed and money. Often land disputes were at the root of witch craft allegations. Not surprisingly, those same forces are still embedded in our civic and political culture, today. That’s where I saw the parallels that make this story intriguing.
G.H Harding: How would you best describe Northam Bay?
Keith Girard: Northam Bay is a microcosm of everything that’s tearing at the seams of our society, today. There are class distinctions and disruption caused by new technology and new residents that have both a positive and negative affect on the town. I spent years as a reporter writing about small-town politics and graft, and Northam Bay is infected with schemers and grifters who will use everything, including murder, and stop at nothing to get their way. When you get down to it, it’s a tale about the growth of suburbia, and corruption in high places that shape our modern-day world. Plus, it’s generally a nice place to live, except, of course, for a curse that’s existed since the 1700s. And, it has a healthy dose of satire.
G.H Harding: What can you tell us about the Washington Post that would surprise us?
Keith Girard: Well, I worked as a reporter for The Washington Post in the mid-1980s. It was a decade after it rose to national prominence because of Watergate, and from the outside, it looked like this impenetrable colossus of infinitely brilliant people. I grew up reading the newspaper in high school. My father hated it, so I had to pay for my own subscription. I literally dreamed, one day, of working there. The odd thing was, once I was a reporter, my whole perspective changed. Let me first say, the 1980s was the golden era of newspapers, before the Internet and social media. The paper was huge; 500 reporters, a newsroom as big as a shopping mall and a huge cross-section of people. But there was one thing, it didn’t lose when it became a national newspaper. It was still a family business and felt that way. Kay Graham was still running the company along with her son, Donnie, and they were totally accessible. I saw them often when I was in the newsroom. The legendary Ben Bradlee was still the executive editor. If there ever was an imposing figure, it was him, a Harvard educated Boston Brahmin who hung out with Jack Kennedy. But as a boss, he was the most down-to-earth, relatable human being I’ve ever worked for. The Post had its share of eccentric characters, effete editors and genuine jack-asses, but it truly felt like a family to me, even it was more like The Royal Tenenbaums than Leave it to Beaver.
G.H Harding: As an astute journalist and editor, what do you read on a daily basis?
Keith Girard: I still read The Post and The New York Times daily and have online subscriptions to both. I also subscribe to Vanity Fair and The New Yorker. Otherwise, the nice thing about the Internet is that it gives you access to so many publications. I’m constantly surfing dozens of newspapers and magazines, looking for great reads. For some odd reason, I’m particularly drawn to British newspapers: The Independent, The Daily Mail, The Mirror, The Guardian, The Times of London, and so on. Maybe it’s just the British in me.
Learn About The Disney Revolt: The Great Labor War or Animation’s Golden Age
Soon after the birth of Mickey Mouse, one animator raised the Disney Studio far beyond Walt’s expectations. That animator also led a union war that almost destroyed it. Art Babbitt animated for the Disney studio throughout the 1930s and through 1941, years in which he and Walt were jointly driven to elevate animation as an art form, up through Snow White, Pinocchio, and Fantasia. But as America prepared for World War II, labor unions spread across Hollywood. Disney fought the unions while Babbitt embraced them. Soon, angry Disney cartoon characters graced picket signs as hundreds of animation artists went out on strike. Adding fuel to the fire was Willie Bioff, one of Al Capone’s wiseguys who was seizing control of Hollywood workers and vied for the animators’ union.
Using never-before-seen research from previously lost records, including conversation transcriptions from within the studio walls, author and historian Jake S. Friedman reveals the details behind the labor dispute that changed animation and Hollywood forever.
The Disney Revolt: The Great Labor War or Animation’s Golden Age is an American story of industry and of the underdog, the golden age
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