Isaiah Mustafa, Keith Powers Isaiah Mustafa, Keith Powers
Isaiah Mustafa, also known as the Old Spice Guy, rode through Times Square on a white horse to launch the all-new Old Spice Ultra Smooth lineup and celebrate the 10 year anniversary of his original, iconic “Hello, ladies” commercial.
Old Spice is celebrating the 10-year anniversary of its viral “Smell Like a Man, Man” campaign with the return of the original Old Spice Guy, Isaiah Mustafa, alongside his newly-introduced Old Spice son Keith Powers (Straight Outta Compton, What/If, The New Edition Story fame) in New York’s iconic Times Square. The event also introduced the NEW “Smell Like Your Own Man, Man” campaign and the Ultra Smooth lineup, featuring subtle scents and dermatologist-tested formulas.
Isaiah Mustafa, stood alongside social media sensation @dudewithsign atop a horse in New York’s iconic Times Square. The event also introduced the NEW “Smell Like Your Own Man, Man” campaign and the Ultra Smooth lineup, featuring subtle scents and dermatologist-tested formulas.
- “Time Out” (:30) – The Old Spice Guy surprises his son when he slides onto the basketball court in hockey skates, interrupting his son’s game to give him a few Old Spice pointers. After multiple over the top attempts to convince his son that he’s the grooming expert, the Old Spice Guy’s low key son holds down his preference for the new Ultra Smooth product lineup before his father challenges him to a game of H-O-R-S-E to settle their differences once and for all.
- “Office Visit” (:30) – The Old Spice Guy dramatically interrupts his son’s work meeting with a proposition to follow in his footsteps and join the “family” business. His son breaks the news that he’s carved his own path, including his own Old Spice product choices that offer new ultra smooth benefits. The Old Spice Guy and his son agree to disagree and support each other’s choices with an endearing form of affection before the Old Spice Guy proudly lets his son get back to his business meeting.