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Keith Sweat Joins Sweat Defense Campaign

Keith Sweat Joins Sweat Defense Campaign

Legendary R&B icon Keith Sweat just dropped a surprise music video this month via his social media channels to join the drama stirred up by Old Spice’s Sweat Defense campaign. In the track remix of his 1996 hit “Nobody,” Keith Sweat defends Montez Sweat’s last name and comes out swinging against the men’s deodorant brand.

The brand’s irrational commitment to eliminating sweat in all forms, including removing Washington Redskins rookie Montez Sweat from the NFL based solely on his last name – all in good humor. The song is a remake of Sweat’s 1996 hit “Nobody,” which ranked No. 1 on Billboard’s Hot R&B/Hip Hop songs. 

Old Spice, a long time sponsor of the NFL, created the tongue-in-cheek, faux political-style campaign to support Old Spice Sweat Defense anti-perspirants, including new Dry Spray delivering superior 48-hour sweat and odor protection.

Be sure to watch Keith Sweat “Nobody (Sweat Defense Remix) here.

 (Photo courtesy Old Spice)

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ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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