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Macy’s Celebrates Spring with Two Spectacular Events

Macy’s Celebrates Spring with Two Spectacular Events

Macy’s Scent Event is a national celebration highlighting the spectacular fragrances sold at stores across the location and on The event will take place in New York City at the flagship location and other stores from MacysWednesday March 23 to Saturday, April 2, and on from March 22 to April 2.

Customers will be guided through a vast array of fragrances for both men and women, classified in six glamorous “Scent Stories.” Macy’s shoppers have an exciting chance to go on fantastic journey of discovery to find the perfect scent for them.

At a recent preview, the talented perfumers Rodrigo Flores-Roux of Givaudan, Ralf Schwieger of MANE, Pascal Gaurin of International Flavors & Fragrances, Frank Voelkl of Firmenich, and Harry Fremont of Firmenich all highlighted the season’s signature scents amidst the stunning floral backdrop of Macy’s Annual Flower Show.

For the 42nd anniversary of the show in Manhattan, beautiful displays throughout the first floor section celebrate America’s vast and varied landscape. Visitors and shoppers can walk through the fabulous displays of flora indigenous to each of the nation’s regions in honor of iconic destinations from sea to shinning sea.

MacysFrom the Rocky Mountains to the hills of San Francisco the trip of wonder stimulates all the senses and creates magical moments.

“The displays are spectacular,” said Docent Robert Johnson, who gives display tours weekday mornings. “We also have a Bouquet of the Day that will change every two or three days when different celebrity designers come in to create masterpieces.

The flower show runs for two weeks and will be open to the public until Sunday April 3.

For more information please visit


ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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