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Make the People Appy: 5 Reasons Your Business Needs a Mobile App

Make the People Appy: 5 Reasons Your Business Needs a Mobile App

Thinking of creating a mobile app? Good idea!

Did you know that about 1.6 billion people use their phones to shop or purchase goods each year?

That can translate into big business for your growing company. You don’t want to miss out on the opportunity to expand your reach by creating a mobile app.

But how useful can they really be and why should you build one?

Read on for the top 5 reasons you should build a mobile app today.

Create Value

If you can incentivize your customers with rewards or a valuable exchange for their engagement on your mobile app, you will grow your audience and create more revenue over time.

Not only is a mobile app valuable to the everyday customer, but it can make customers want to return if they’re able to unlock reward points or discounts the more they shop through the app or use it to connect to your business.

Companies like Chipotle and Starbucks have used their app to offer rewards and create a loyalty program.

Customers use the app, become a member, and the more they purchase through the app, the closer they come to free burritos and discounted lattes.

These type of incentives can generate more consistent business than general discounts or sales offered in-store or on your e-commerce site.

Brand Building

Allow your customers to familiarize themselves with your company and your brand through an app.

Due to the amount of online shopping and mobile phone use, using your app to build brand awareness and allow your customers to constantly engage with you is a surefire win.

Because of this, you’ll need to be sure the visuals of the app are something customers can’t mistake for another company. This means strong logos and valuable content that connects the customers’ need to your business or product so they keep coming back for more.

You can consult with a digital marketing company or use an app maker to develop the perfect mobile app for your brand.


Anytime you can streamline your service or make access to your product easier, your customers will be grateful.

Put yourself in their position. If you could access an app online to purchase a product or secure a service versus having to call or go on your computer, wouldn’t that be a game changer for you? Wouldn’t you use the method that’s easiest to access?

The ease and convenience that your customers will experience with a mobile app is reason enough to build one.

Steer Customers to Your Site

While people seem to prefer searching and browsing on their mobile device, when it comes time to purchase, many still want to do it from their desktop.

You can use your mobile app to draw in more customers so they inevitably end up checking out your site, and hopefully making purchases.

You can drive more customers to your site with incentives on the apps, generating more business.

Boost Social Media

With many apps, users will choose to sign in through via Facebook thereby connecting you to their social media automatically.

The app can steer users to your social media channels as well, allowing you to engage with customers on various platforms and allow them to view information about sales, products, announcements and more without having to visit your website directly.

Build Your Mobile App Today

With the information above, you can see how important it is to have a mobile app for your business.

Don’t miss out on a valuable opportunity to engage more customers and make more money.

For more business news and tips be sure to check out the rest of our site.


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