W New York – Times Square has completed a transformation of its iconic Living Room, the brand’s signature, see-and-be-seen spin on the hotel lobby.
“W New York – Times Square’s dramatic new Living Room is yet again setting the scene in Manhattan’s epicenter,“ said Anthony Ingham, Global Brand Leader for W Hotels. “This is the perfect example of how W redefined – and continues to redefine – the hotel experience by weaving winks into its forward-thinking designs and guest experience, making it the ultimate place to work hard and play harder.”
Re-imagined by Josh Held Design in partnership with Starwood’s award-winning design team, the Living Room is a sultry, yet playful tribute to the Times Square of the past – from the gilded theaters of the 20s and 30s to the neon-soaked scene of the 70s and 80s. With lighting and special touches that change throughout the day, the new Living Room is the perfect place for guests to network by day and celebrate by night.
As guests take in the bright lights of the big city in the new Living Room, they will enjoy a fresh menu of specialty cocktails created by the innovative and forward-thinking culinary group, indieFORK. The cocktail list, envisioned by indieFORK Mixologist, Albert Dempompeis (The Handy Liquor Bar) features homemade infused syrups ranging from habanero vermouth to sangria simple syrup. Dempompeis showcases his culinary background with the use of house made pickling such as red peppers and strawberries throughout the cocktail list. Cocktails include The Sunset Park Mule (Herradura Reposado, spicy ginger beer, sangria tincture, fresh pressed lime squeeze, citrus spaghetti), The Rush Hour SideCar (Remy Martin, blood orange puree, pickled strawberries, house sour) and The Washington Heights Manhattan (Hudson Baby bourbon, homemade habanero vermouth, grapefruit juice, black pepper, brandied cherry sprinkle, and hopped grapefruit bitters).
This week a great a pre-Fashion Week soiree will feature cocktails and tunes by Ana Boo. In addition, later this year, W Hotels the Store will open on the 7th floor of the hotel with a design nod to the old arcades of Times Square.