Snow came a little early this year in New York City and no one seemed to care. Maison Mumm celebrated the launch of Snowstorm by Mumm at one of the hottest parties of the week.
Guests gathered at the rooftop lounge PHD at Dream Downtown for the world premiere of Fast Forward – The Eclipse. World Champion Ski Freestyle 2016 and House Ambassador Kevin Rolland hosted the special event. DJ Ruckus kept the crowd dancing over champagne toasts all night long.
Maison Mumm’s latest bottle, the Mumm Grand Cordon, is the most avant-garde design in the 183-year history of the pioneering Champagne House. The launch of the new bottle marks a major advancement into to the US market for Maison Mumm, which has been a pioneer of Champagne in North America, with its first shipment dating back to 1830. Mumm is the first international Champagne House in the world and is known for its iconic red sash emblazoned packaging. The collaboration with avant-garde designer Ross Lovegrove has created a captivating representation.
“Dare, Win, Celebrate” is the perfect motto of Maison Mumm as is epitomized by the iconic new bottle.
Here is to many more toasts in America.