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New Study Says That Instagram Users Love Shopping

New Study Says That Instagram Users Love Shopping


Do you have an Instagram account? Do you love shopping? Wait! There may be a connection between these. A new study reveals that Instagram users prefer various brands and they love shopping. Different businesses also look forward for their marketing opportunities through this social media platform.

Most Instagram Users Are Shoppers: Many Instagram users look forward in this channel for their shopping purposes. The users like sharing pictures of different products with their friends and love making comments. Unlike Facebook users, where the main reason is to connect with family and friends, the Instagram users are crazier about shopping.

Young Audience Of Instagram: From a study done by Cowen and Company in 2014, it was revealed that 62% of the users are between 11 to 16 years. 44% users are between 18 to 29 years. Only 18% are observed to be between 45 to 60 years. As most of the audience is younger than 30 years, the brands of apparel, automotive and technology are automatically leaders here. According to a research of Instagram businesses in 2014, it was found that the leading automotive brands are posting above 40 pictures per month.

  • Gender: The top brands get Instagram followers by posting different features and pictures of their product. According to the study, among the total users, 68% are women.
  • Education And Income: 48 % of the users are found to be professionals and 48% are college students.
  • Geography: As 70% of the users are out of United States, the companies of exporters and importers will be excited about this.
  • Technology: When it comes in choosing a smart device, most of the young users will depend upon Instagram for selecting the product. There can be differences of opinions among the Android users and the Apple Iphone users through their Instagram accounts.

Instagram Users Are More Likely To Engage: According to the studies of Business Insider, the users are always engaged in various shares and re-grams (just like retweeting in Twitter). These activities help the marketers to monitor their efforts through their target audience. All these activities performed by the target audience can be collectively termed as the ‘engagement’. Depending on a social analytical study, the brands are observed more in Instagram than other social media platforms. The marketing efforts can therefore get automatically boosted without any cost. There is a wide difference between the engagement on Facebook and engagement on Instagram. The Instagram can be more brand conscious and business friendly than other social networking channels.

Indulge In Shopping: As more and more brands are displayed in this platform, the users have more options to choose among them. The brand conscious audience can easily compare various brands by going through their different features. Marketers are already aware of the fact that if the product buyer is younger than 30 years, he or she must possess an account in Instagram.

Among the top 100 brands, 82 are already actively participating on Instagram. Various small and medium sized companies are waiting to post their options through Instagram. Though they are using Facebook accounts, they are eager in sharing their product pictures through Instagram accounts. Hash tags can be used to specify your categories and various participants can discuss about a single product through this social channel.

If your company is full of resources and you have a young target audience, then an experiment with Instagram can always be done for your marketing activities. As audience can be bored through repetitive advertisement messages from various social channels, you can use Instagram pictures to boost up your visibility and to enhance your marketing efforts.

Author Bio: Mark Daniel is a well-known social marketer who provides guidance to get Instagram followers. In this article, he is discussing about the study which revealed that most of the Instagram users indulge themselves in shopping.


Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret, opera and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. She has a screenplay and a TV show in the works, which she developed with her mentor and friend the late Arthur Herzog. She is a proud member of the Drama Desk and the Outer Critics Circle and was a nominator. Email:

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