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Nick Jonas and John Varvatos Launch JV x NJ at Macy’s Herald Square

Nick Jonas and John Varvatos Launch JV x NJ at Macy’s Herald Square

Last night in Manhattan hundreds of delighted fans gathered at Macy’s Herald Square for a glimpse at John Varvatos and Nick Jonas during their store launch for JV x NJ. The duo’s fragrance collaboration took one of the world’s largest department stores by storm.


“I saw on Instagram that Nick was going to be here and we came right away on the train after class,” said 17-year-old music lover Isabelle Garcia of Queens. “I can’t wait just to look at him!!”


During the gathering, the first 150 customers who purchased a JVxNJ fragrance gained special access to a meet & greet with the two along with a special photo opportunity.


Designer John Varvatos (C) and musician/Actor Nick Jonas (L) as they celebrate their fragrance collaboration, JVxNJ, at Macy’s Herald Square in New York City with Meet & Greet for fans.
(Oct. 18, 2018 – Source: Jamie McCarthy/Getty Images North America)

“Working with John has been such an incredible experience,” said Nick Jonas prior to the event. “His knowledge and passion for fragrance were eye-opening and infectious. We wanted to create something that not only spoke to us but also represents guys today who can do it all.”

A creative collaboration between John Varvatos and Nick Jonas, JVxNJ is a dynamic, irresistible fragrance that captures the upbeat energy of the city as dusk settles and nightlife comes alive.

JVxNJ is motivated by the signature style of John Varvatos’ designs. The fragrance is courageous, confident, with a contemporary spirit. Rich and diffusive sandalwood notes bring contrast and anchor the fragrance with transparent warmth and addiction for an edge that is luminous.








Sensible Socialite

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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