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Off Broadway Alliance Presents “Master of the House: The Relationship Between Theatre and Production”

Off Broadway Alliance Presents “Master of the House: The Relationship Between Theatre and Production”

The Off Broadway Alliance, the organization of Off Broadway producers, theaters, general managers, press agents, and marketing firms, will hold the next event in its Seminars series focused on the Off Broadway producing process on Saturday, October 26, 2019.

The seminar, titled “Master of the House: The Relationship Between Theatre and Production”will feature top theatre professionals discussing how to select the right venue for your production, and the interrelationship between theatres and the productions they house. The panelists are: Michael Coco, General Manager of Theatre Operations for the Shubert Organization, Catherine Russell, Owner and General Manager of the Theater Center, and Anthony Fancavilla, Producer and General Manager at Form Theatricals. Producer Robert Driemeyer (La Cage aux FollesTennessee Williams’ The Two-Character Play) will moderate.

“Master of the House: The Relationship Between Theatre and Production” will be held on the 3rd floor of The Theater Center (210 West 50th Street). Check-in will begin at 10:30am for networking and complimentary coffee and bagels. The panel discussion will take place from 11am to 12:30pm with additional time allotted afterward for conversation with fellow attendees.

Admission for the seminar is $5 (to partially cover the costs of presenting the seminar), and pre-registration is a must. Attendees are encouraged to pre-submit questions for the panelists when they submit their reservations. Questions will be asked live at the seminar. Reserve now at:

Michael Coco is currently General Manager of Theatre Operations for the Shubert Organization, overseeing the operation of their seventeen Broadway theatres and one Off Broadway theatre. Michael started his career as the Managing Director of the five-theatre Off Broadway complex New World Stages, programming content that ushered in original productions such as Rock of Ages, Altar Boyz, and Gazillion Bubble Show. During his tenure, New World Stages enjoyed sponsorships with Verizon Wireless and Time Out New York, created a visual arts gallery for emerging artists, entered the late-night scene with a public lounge and nightlife programming, and established a new producing model which welcomed the transfer of acclaimed Broadway productions such asAvenue Q, The 39 Steps, and Peter and the Starcatcher into commercial Off-Broadway runs. With their purchase of New World Stages in 2014, Michael joined the Shubert Organization and became Senior Director of Theatre Operations prior to holding his current position. Michael currently serves as a board member of the Off Broadway League and is a member of the Off Broadway Alliance.

Catherine Russell built and manages the Theater Center at 50th Street and Broadway, home to the Jerry Orbach Theater and the Anne L. Bernstein Theater as well as two large rehearsal studios. She is the General Manager of (and performs in) the longest running play in the history of New York, Perfect Crime, now in its 32nd year Off Broadway. She is also a principal in 3C Theater Consulting, a theater and general management company.

Anthony Francavilla is an Off Broadway Producer, General Manager, and Venue Operator. In 2012 he co-founded Form Theatricals with Zach Laks. Form combines the unique assets of venues with experience in general management and producing to bring work to the stage more efficiently. During his time with Form Anthony has produced and/or general managed seven New York TimesCritics’ Picks and had the distinct honor of once having three off-Broadway shows running simultaneously. Prior to Form Anthony won a GLAAD Award for Best Production for his productions of When Last We Flew and produced Oliver Parker starring John Laroquette and Michael Zegen at the Cherry Lane Theatre amongst many other productions. Anthony was a 2012 graduate of Columbia’s Theater Producing and Management program where he was a Dean’s Fellow.

Robert Driemeyer (Moderator) – Robert’s Broadway credits include the Tony Award-winning revival of La Cage aux Folles starring Kelsey Grammar and Douglas Hodge and Elling starring Brendan Fraser and Denis O’Hare. Off Broadway he produced Tennessee Williams’ The Two-Character Play starring Amanda Plummer and Brad Dourif, and Party Face starring Hayley Mills and directed by Amanda Bearse. Other Off Broadway credits include Shear Madness and Forbidden Broadway. He produced David Parr’s critically acclaimed Slap&Tickle directed by David Drake in Provincetown, MA, and the Actors Fund benefit Dear George: Letters to the President, which was simultaneously presented in 40 theatre across the country leading up to the 2004 presidential election. He and producing partner Morgan Sills formed Driemeyer-Sills Productions which focuses on new works, classic revivals, and offers consulting and executive producing services,

The Off Broadway Alliance is a non-profit corporation organized by theater professionals dedicated to supporting, promoting and encouraging the production of Off Broadway theater and to making live theater increasingly accessible to new and diverse audiences. The Alliance holds monthly meetings and membership is open to everyone in the Off Broadway theater community. Among its initiatives, The Off Broadway Alliance sponsors 20at20, the event that runs twice a year for 20 days and lets theatergoers purchase $20 tickets to dozens of Off Broadway shows 20 minutes before curtain.

The Alliance also presents the Off Broadway Alliance Awards, including an annual tribute to the Legends of Off Broadway and inductees to the Off Broadway Hall of Fame. It also produces the OBA Seminar Series focusing on the culture, business and history of Off Broadway, featuring major players from the Off Broadway scene. The Alliance operates the OBA Mentorship Program, which provides new producers with guidance and direction from Off Broadway veterans. And the Alliance created the Off Broadway Economic Impact Report, which outlines Off Broadway’s over $500 million annual impact on the economy of the City of New York.

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