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Altavod, a new platform founded by filmmakers that provides distributors and independent filmmakers with full control to upload, manage and distribute their movies directly to consumers, launches today with access to rent or purchase hundreds of titles on its platform. Created with proprietary technology, Altavod provides transparent back-end data and analytics around consumer engagement to allow filmmakers, for the first time, to have real-time access to page impressions, sales and conversions related to their campaign. The announcement was made today by Altavod’s leadership team, including Co-Founder and filmmaker Robert Schwartzman and Head of Growth, Cole Harper.

Altavod already serves as a home for unique feature films and documentaries, with partners such as Shout! Factory, ICM Partners, Roadside Attractions, Dogwoof, Passion River, Aspiration Entertainment, Giant Pictures, Cold Iron/The Film Arcade, Freestyle Digital Media, Raptor Films, Utopia, Vuulr, Vidiots and more who are currently utilizing the service. Most recently, Greenwich Entertainment joined the service with their latest theatrical documentaries Creem: America’s Only Rock ‘n’ Roll Magazine and Gordon Lightfoot: If You Could Read My Mind. Distributors and filmmakers continue to upload more titles each day and control visibility aspects across their catalog.

Said Robert Schwartzman, “Film distribution is broken, and we developed a solution that provides auteurs and smaller budget filmmakers with the ability to connect directly with consumers. Altavod was created to give filmmakers better opportunities for self-distribution. With Altavod, filmmakers have full control over rental and purchase pricing, release dates, location availability and creative marketing aspects. We are excited to introduce this service to the filmmaking community, especially during a time when digital consumer engagement is at an all-time high.”

Altavod offers an industry-best sales split, with 91% of sales going to the filmmaker, in addition to zero onboarding or hosting fees for the first year. This means that filmmakers earn more money using Altavod without having to pay up front, all while collecting valuable insights and data that can help grow audiences for future releases. Filmmakers simply create their free account, upload their assets via a comprehensive and user-friendly system, and update distribution settings as they see fit while maintaining full control of how their films are presented on the platform. Filmmakers can post creative assets, marketing materials, press coverage and more onto their individual Altavod page, where they also have the ability to incentivize users to opt into newsletters and engage with their campaign promotions. 

Altavod works within the distribution ecosystem by allowing filmmakers and distributors to upload and monetize content while retaining their licensing rights. In this way, Altavod complements other digital distribution strategies by allowing filmmakers to link to platforms such as iTunes, Amazon Prime Video and Netflix in order to maximize conversion opportunities. Additionally, filmmakers can supplement an existing deal by geo-targeting their release on Altavod to avoid domestic and/or international exclusivity conflicts with other distribution platforms and partners.

Said Cole Harper, “Altavod is the first end-to-end, direct-to-consumer tool for self-distributing films. Our service offers what others in the marketplace do not – innovative technology that allows filmmakers or distributors the ability to upload their content and start monetizing the same day. In addition to helping filmmakers make money, we provide value by allowing creators to manage a digital home to maintain ongoing communication with their viewers.”

Altavod launched its beta site in April 2020 at the strong request of filmmakers and distributors looking for alternative digital release opportunities with built-in ROI and new ways to connect with consumers worldwide. Films that have already seen success on Altavod, both financially and in terms of brand awareness, include the Stephen Curry executive-produced documentary Jump Shot: The Kenny Sailors Story, Hal Needham’s 1986 4K restoration of the cult-classic Rad, Passion River’s timely documentary American Trial and 2020 Sundance Official Selection Documentary Bloody Nose, Empty Pockets, among others.

Said Jump Shot Director Jacob Hamilton, “Altavod is the digital platform that independent filmmakers have been waiting for. A limited theatrical release can be costly for an independent team, but Altavod provided us a means to reach our target audience at a fraction of the cost all while maintaining control over the whole experience. Unlike other digital platforms, we were able to look at real-time data that we could apply to our marketing strategy. Altavod puts the power of distribution into filmmakers’ hands, which is a huge advantage for independent films with limited marketing funds. Even with a larger budget, filmmakers should put it towards the platform with the highest ROI.”

Consumers gravitate to Altavod to explore diverse collections of films across genres and styles and to support and engage with films and filmmakers in ways that cannot be done anywhere else, including consumer contests for Rad; requesting donations for Convoy of Hope in association with the release of Jump Shot; supporting local movie theaters like Lincoln Center, Film Forum and BAM by purchasing and renting select films through their own branded page; and consumer access to hard-to-find back catalogue selections such as Director Mia Donovan’s Deprogrammed and Inside Lara Roxx, Independent Spirit Award-winning filmmaker David Shapiro’s fascinating, underseen docu-mystery Missing People and Mandy Stein’s equally compelling Bad Brains: Banned in DC.

Consumers can also opt into filmmaker newsletters so they can get real-time updates on future opportunities such as attending events, buying merchandise, exclusive virtual interview content and more, furthering the valuable connection between filmmaker and fan.


So You Wanna Be A Rockette….Open Auditions Are Here



Radio City Christmas Spectacular

Are you at least 18 years old, between 5’5 5 feet, 10 1/2 inches tall in stocking feet? Are you proficient at jazz and tap. The choreography of the dance numbers is demanding, complex, and rigorous in its precision. You need first-rate technique. If you do audition registration for the Radio City Rockettes, ensemble and more is officially open for the 2023 Christmas Spectacular Starring the Radio City Rockettes presented by QVC. Audition to be a part of New York City’s favorite holiday tradition and register today.

Dancers auditioning for the Radio City Rockettes will also be considered for Rockettes Conservatory, the dance company’s invite-only, week-long training intensive, which serves as the main talent pipeline for the line.

The auditions will be held April 20th with call backs April 21 and April 22. For male identifying dancers who sing that audition is April 26.

Female Identifying Dancers*, Voice Ensemble and Principal Roles will be cast through invited agent calls only – there will be no open call audition for these roles.

*Includes gender expansive identities (trans, non-binary, gender non-conforming and gender queer.)

The Radio City Rockettes are a world-renowned dance company known for their athleticism and iconic precision style combining elements of ballet, jazz, and tap, as well as techniques of modern and contemporary dance. In addition to the Christmas Spectacular, the Rockettes perform annually in the Macy’s Thanksgiving Day Parade and the Christmas in Rockefeller Center tree lighting, and have appeared on some of the biggest events in entertainment, including the Tony Awards, the MTV VMAs, the NYC Pride Parade, and “Saturday Night Live.” Most recently, the Rockettes were featured in the Hallmark movie “A Holiday Spectacular” and performed with Mariah Carey in her holiday special filmed at Madison Square Garden, “Mariah Carey: Merry Christmas to All!”

As a Rockette, dancers have access to excellent benefits, including year-round health insurance, a competitive 401K, and a tuition assistance program for accredited and approved courses, as well as a reimbursement plan for many voice, dance, technique, wellness, and fitness classes.


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Did you Know Andrea Bocelli and Hauser Performed Live In Times Square?



Celebrating the release The Journey: A Music Special from Andrea Bocelli, Andrea Bocelli and Hauser performed Melodramma Live in Times Square.

Combining world-class musical performances with intimate conversations across the awe-inspiring Italian countryside, The Journey: A Music Special from Andrea Bocelli is an exploration of the moments that define us, the songs that inspire us, and the relationships that connect us to what matters most. You can see this film produced by Fantom events April 2 – 9. You can get tickets here.

Watch Bocelli and his wife Veronica travel on horseback along Italy’s Via Francigena, an ancient road traveled by pilgrims for centuries in the footsteps of the apostles and saints. Along the way, they are joined by friends Michael W. Smith, Tori Kelly, Tauren Wells, and TAYA for world-class musical performances in some of Italy’s most magnificent venues and majestic locations.

Following a blessing from the Pope, Bocelli’s children Matteo and Virginia make appearances in this amazing adventure, as well as musicians and singers Katherine Jenkins, Clara Barbier Serrano, 2Cellos, 40 Fingers, and many others.



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T2C Talks With Rajesh Bose on Life Of Pi’s Opening Night and More



Lolita Chakrabarti’s Life Of Pi, the new drama is adapted from the novel by Yann Martel makes its Broadway debut  tonight at the Gerald Schoenfeld theatre. T2C talked with Rajesh Bose who plays Pi’s father.

Rajesh is an actor who has worked regional and Off-Broadway. He performed with The Bedlam Theatre Company in The Crucible and Pygmalion, Henry VI forNAATCO),  Against The Hillside for the Ensemble Studio Theatre, Indian Ink at the Roundabout, Oslo at St. Louis Rep, Mary Stuart at the Folger Theatre, Guards at the Taj for Capital Stage, Disgraced at Playmakers Rep, Huntington Theatre, Long Wharf Theatre winning the  Connecticut Critics Circle Award and an IRNE Nomination. The Who & The What at Gulfshore Playhouse and The Invisible Hand at the Westport Country Playhouse and Hartford TheaterWorks.

Rajesh’s film and television roles include “Quantico”, “Blue Bloods”, “Elementary”, “Blacklist”, “Damages”, “Nurse Jackie”, “Madame Secretary”, “The Good Wife”, “Law & Order: SVU”, “Criminal Minds”, the series finale of “The Sopranos”, and the Academy Award nominated film Frozen River. 

T2C wish the Life of Pi and very happy opening.

Video by Magda Katz

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