Instagram turns ten years old this year in October, marking a decade of excellence in social media and even social change. Instagram has gone from 80 million users in 2012 when it was purchased by Facebook to around one billion users today; making it one of the largest social media sites on the web.
It’s also one of the most-downloaded apps on both Google Play and iTunes stores. Millions use Instagram on a regular basis, so it’s clear the app isn’t going anywhere, but what does it look like in the coming year? Here are some of the trends you’ll likely see in the coming months on Instagram.
Influencers are some of the best marketing tools available today. They’re real people, they offer real opinions, and they have thousands if not millions of followers to advertise products to.
The reason influencers are such great marketing tools is because of trust. Their followers trust them to give honest reviews and provide information on products and services in a non-biased way. This sort of genuine review is much more effective at convincing potential customers to make a purchase than say, a static billboard.
As 2020 progresses, we’re likely to see more and more influencers arising on the platform and getting picked up by some of the biggest brands in the country. Social media is such an effective advertising platform that many companies are ditching traditional advertising altogether!
Let’s not forget that signing up for Instagram is free, and you can get started right away. You can even buy followers when you’re just starting out to boost your page. Buy now and get your followers delivered instantly or over time for 100% real growth from real users.
Likes have been the bread and butter of Instagram since it started, and users have gone to great lengths to maximize the number of likes they get on each post.
With this rush to get as many likes as possible, some have felt left behind or slighted because their content doesn’t seem to get as much attention. Poor self-esteem, bullying, and other issues have supposedly stemmed from this, so in 2020, Instagram aims to remove likes altogether.
Whether or not this is a good move on the company’s part is still unclear. Many users are endorsing the change, and others still are resistant to it.
The idea is to remove the idea that validation on social media is what makes a person valuable, and, while at its core the idea is good-natured and meaningful, it’s unclear whether or not the move will make the platform more authentic and friendly. The bottom line is that people are people, and act in certain ways or say certain things despite using social media.
Removing likes makes it more difficult for brands and businesses to judge the success of their marketing efforts, though; meaning some push-back from influencers and companies across the country.
The like button acts as a double-edged sword; where the metric can make someone on an individual level feel less valuable or beautiful because of the number of likes they didn’t get, the companies that use Instagram for advertising also can’t see if customers are enjoying their content. Only the future will show us whether or not this move will work out long-term.
Brands everywhere are using Instagram for advertising, and are even moving away from other means of reaching customers. The fact is, so many people are on Instagram that it would almost be a crime for a modern business to not utilize the platform in some way.
Instead of redirecting customers to an eCommerce site, we’re going to see many more “shoppable posts” where you can purchase products directly on Instagram. This cuts down on the number of clicks or swipes a customer has to complete to reach a product and actually purchase it, increasing the likelihood that they will, in fact, buy it.
Social commerce is likely to grow exponentially in the next few years, and it only makes sense when you think about it. If the people are already on social media, why not just let them make purchases directly from the site or app itself?
Video Content Reigns Supreme
Online video content is one of the most popular types of content on the web today, and video-themed sites like YouTube generate billions of views. Video content will be king in 2020, even on platforms like Instagram.
IGTV is likely to grow as Instagram dips its toes into the video content pool and looks to make some waves.
Long-form video content will be the staple of IGTV as Instagram aims to take on sites like YouTube. You’ll find some of your favorite influencers and content creators on IGTV, but the long-term success of the platform has yet to be seen.
YouTube is certainly a worthy adversary, with one of the highest user counts of any social media site; falling in at just around 1.9 billion monthly users. Either way, video content will be king in 2020 as users lean more towards interactive and entertaining content.
A General Shift
With greater social awareness and the increasing demand for change, social media platforms are evolving to meet the needs of their users.
It’s likely that we’ll continue to see a genuine shift across multiple platforms in the type of content that’s being posted; away from the aesthetic value of the content and closer to the value of the content itself. People want to be entertained, feel something, connect. It’s difficult to connect with someone who has tens of thousands of likes on a filtered photo that’s been edited a dozen times.
As these changes continue to occur, Instagram will likely change to meet them. The platform has been pretty good at listening to its users over the last decade, and we can only hope that moving into the next decade, those ears stay open for the community at large. Happy Instagramming!