If you have an eye for fashion and have been working your way to understand fabrics, accessories and have been studying trends for long enough, then it’s safe to say that it’s always been your dream to open your own boutique store. There’s a lot of preparation that goes into the process of opening a boutique, so it’s important that you are well informed before you take on this project. This is why we’re going to provide you with a couple of tips that will make this process much easier and enjoyable for you.
What Kind Of Boutique Will It Be?
The first step you need to take is to draw out a plan on what kind of boutique you are going to open. Doing this thoroughly is extremely important, as this will determine how successful your store will be. You need to do research on the demographic you plan to cater to, and also understand their needs in order to decide what it is you will be selling at this shop.
Once you have determined what kind of boutique you’re going to open, it’s time to start contacting potential suppliers and work out deals with them according to your demand and supply statistics. Every piece has its suppliers- for example, if you’re looking to bring in the best variety of sunglasses, then going online and understanding who is on top of the market and who can supply you with the best sunglasses is at the top of your list. You’ll find that Shark Eyes is a supplier to many boutique stores when it comes to quality sunglasses in particular. When you find a company is supplying to a number of boutiques, this is a telltale sign that their services and products are reliable, and it makes the decision making much easier for you. So depending on the products you’re planning to sell at your boutique, you need to contact a number of suppliers and see what kind of deals you can make, and pick the best ones that suit your store.
Who Will Fund The Project
It’s very important that you decide early on about where the funding will be coming from. If you are doing the funding yourself, then this shouldn’t be an area of too much concern as long as you have your numbers in place. However, if you’re going to be relying on funding from other sources, then you’re really going to have to do a comprehensive assessment of the business plan and what the expenses will be, regarding every single detail. This way, when you approach a potential partner or apply for a loan, you’ll be able to do so with a proper plan over approximately how much you’ll need, and when you can pay the amount back over what span of time.
Finding A Location
Location is everything. Where you set up you boutique makes a big difference and can actually be the make or break factor for the success of your store. It’s important to find a location that is popular amongst shoppers and will be easy to locate and recognize. You need to do quite a bit of research and shopping around before you can finalize where you shop’s location is going to be.
Designing The Setup
After you’ve finalized the location, you need to get the blueprints of the ground plan so that you can start designing the setup of your store. If this is new to you, then it’s advisable that you hire a professional to take care of this. Get a couple of options in if you can so you can have different opinions on how the setup should look like and choose the one you feel will be most conducive to the products that you want to sell. It’s crucial to have a unique and attractive store that will have your customers wanting to come back for more. The appearance of the store is a key factor in building up a client base.
Taking Care Of Legalities
As you get the store ready and setup, don’t forget to make sure that all paperwork is taken care of legally so that you don’t run into any kind of unnecessary problems. Keep in mind that sometimes applying for permits can take time, so make sure that you do this well in advance so you’re not super stressed as you near the time of opening.
Interviewing Potential Employees
Once you know how your store is going to be setup, you’re going to now have a fair idea of how many employees you’re going to need. Spread the word amongst friends and family and make sure that you set up proper and extensive interviews so that the people you’re employing understand the job they are about to undertake and also to ensure that you can trust them so that the store can be run to perfection. You need people who know how to deal with customers in a friendly manner and are presentable at all times, and most importantly, know how to deal with any kind of issues, should they arise.
Create A Marketing Plan
As you near the time for opening your store, it’s time to prepare your marketing plan. Even if you’re not that well versed in marketing, keep a close eye and be extremely involved in the marketing plan because this is what will bring in the clients. Hire professionals that have experience within this particular field so that they understand the competition and how to appeal to the target clientele.
Arrange The Grand Opening
Last but not least, it’s time to prepare for the grand opening! You want it to be comfortable yet grand. If you can, try to have some press present so that you can have sufficient buzz circulated. Also try to invite socialites or influential people within the community so that the word spreads to the right people.
And there you have it! If you follow the points provided above, you’re definitely on the right track and should be able to open a boutique store that will certainly stand out and be well organized from every angle.