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Sensible Socialite

Rachel Zoe and Baby2Baby Give to Schools with Shutterfly

Rachel Zoe and Baby2Baby Give to Schools with Shutterfly

Today hundreds of deserving kids are getting an amazing way to return to school this year. Shutterfly and Baby2Baby hosted a backpack drive at Versa in New York City just in time for the back-to-school season.


Melissa Moody, Rachel Zoe and Nicole Stier attend Shutterfly x Baby2Baby Backpack Drive on August 1, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for Shutterfly)

The wonderful Baby2Baby Board Member, Rachel Zoe, and Shutterfly’s Style Partner, Mindy Weiss, were in attendance to help fill backpacks with school supplies – including products from Shutterfly’s new Kids Collection – benefiting the low-income children Baby2Baby serves in New York. Guests at the event in Times Square helped fill the cool collection of bags and school gear as well. All together 250 Shutterfly backpacks with back-to-school essentials, including pencil cases, folders, notebooks, bookmarks and more from Shutterfly were filled.


Shutterfly x Baby2Baby Backpack Drive on August 1, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for Shutterfly)

Shutterfly has supported Baby2Baby since 2014, donating over $1.5M and helping Baby2Baby distribute over 39 million items making a positive impact on hundreds of thousands of low-income children across the country.


Rachel Zoe attends Shutterfly x Baby2Baby Backpack Drive on August 1, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for Shutterfly)

At the event, Rachel Zoe said, “This partnership with Baby2Baby and Shutterfly means so much to us and to these kids. I get super emotional when I talk about it. As an adult, there are so many things that matter, but honestly as a kid, your backpack and what is inside of it, is everything. This is so much more meaningful than you even know.”

Deserving kids in the city will soon be smiling with glee with these fantastic gifts. For your own kid be sure to check out the collection online and details here:




Starting at: $54.99

Product description: Look smart in this fully customizable backpack with personalization available on the front exterior pocket.

One size: 17″ x 13″ x 6″

Fully lined

Laptop pocket accommodates up to 15″

Adjustable, padded straps for comfort

Top handle

Dry clean or spot-clean

Recommended for Age 6+

This product does not ship outside the USA




Starting at: $9.99

Product description: Add a favorite photo, quote or design to a personalized folder created just for your child. It’s perfect for them to take to school, music lessons or for everyday organization.

Matte finish

Dimensions: 9.5″ W x 11.4″ L

Holds 8.5″x11″ letter paper size

Two interior pockets

Front and back personalization

Sold in sets of 2


Pencil Cases


Starting at: $16.99

Product description: Get life in order with a functional pencil case that holds all of your everyday writing tools, and keeps them organized. Makes a great gift that’s both personal and practical. Personalize with a special photo, name, monogram or message.

Recommended for ages 8+

8.5″ x 3.75″

Zipper closure

Made in USA


Notebooks (8.5”x11”)


Starting at: $15.99

Product description: Plenty of room for all your big ideas. Our larger-size notebook is great for school, work or home. Personalize the cover with a photo or name.

Two pockets to store loose papers

Perforated pages for easy tear-out

1-subject, 80-ct college ruled

Durable chipboard back

Measures 8 1/2 x11 inches




Starting at: $6.99

Product description: Make your mark with a personalized bookmark. Add your favorite photos, inspirational thoughts and unique designs. Perfect for pairing with your favorite book and a great gift for avid readers.

Durable metal bookmarks, each measure 5″L x 1.25″W

Built-in clip to easily attach to page

Personalization on front

Sold individually and as sets of 3



Sensible Socialite

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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