Cycle for Survival, the movement to beat rare cancers, will welcome nearly 1,000 supporters to Times Square on September 30 for the fourth annual Times Square Takeover. This inspiring, all-day celebration will feature high-energy stationary cycling rides led by instructors from Equinox, Cycle for Survival’s founding partner. This year’s event is presented by smartwater®, Cycle for Survival’s longstanding official hydration sponsor.
Rare cancer survivors, patients and caregivers, Memorial Sloan Kettering doctors and special guests will ride together on more than 100 bikes in the heart of New York City to raise awareness about the fight to beat rare cancers.
2017 marks Cycle for Survival’s 11th year of indoor cycling rides. 100 percent of every dollar raised goes to rare cancer research led by Memorial Sloan Kettering, which owns and operates Cycle for Survival. Registration opened this month for the 2017 events taking place in 16 cities this February and March.
Thanks to hundreds of thousands of supporters across the country, Cycle for Survival has raised more than $105 million since its founding in 2007—making it the fastest-growing athletic fundraising event in the country.*
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WHAT: |
Times Square Takeover: An all-day celebration on 100+ stationary bikes to beat rare cancers. Participants will enjoy beverages provided by presenting sponsor smartwater® — a premium line of vapor-distilled water with electrolytes for a distinctly fresh, crisp and pure taste. Exclusive T-shirts will be given by apparel sponsor New Balance. Follow on social media with #CYCLEFORSURVIVAL. |
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WHEN: |
Friday, September 30, 2016. Rides at 9 a.m., noon, 2, 4, 5, 6 and 7 p.m. EDT. |
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WHERE: |
Times Square (Broadway between West 46th and West 47th Streets) |
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WHO: |
Rare cancer survivors, patients and caregivers, Cycle for Survival supporters, Memorial Sloan Kettering doctors, Equinox instructors and special guests. |
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HOW: |
Participants register online at TS.CycleforSurvival.org and donate $20.17 to commemorate the upcoming 2017 Cycle for Survival events. |
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RSVP: |
Contact Kristen King at kking@fenton.com or 904-608-1745 to attend and/or reserve a bike. |
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