Rolling Stone hosted one of the hottest, most exclusive events during the biggest weekend in Houston for Super Bowl For the third year, Rolling Stone partnered with Talent Resources Sports, a full-service sports marketing and experiential events agency, to produce its highly anticipated event.
Rolling Stone’s sixth annual big game bash, Rolling Stone Live: Houston took place at the Museum of Fine Arts. DJ Cassidy spun while Nas did a special performance.
“We are thrilled to bring Rolling Stone Live to Houston this year during big game weekend and showcase incredible musical talent for our guests,” says Michael Provus, Chief Revenue Officer, Rolling Stone. “We look forward to once again partnering with Talent Resources Sports.”
Rolling Stone has been the leading voice of music and popular culture for nearly 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across many platforms including magazine, digital, mobile, social and live events. Rolling Stone provides “all the news that fits” to a global audience of approximately 65 million fans of the brand every month. Owned by privately-held Wenner Media, which also owns and publishes Us Weekly, Men’s Journal and Glixel, Rolling Stone is headquartered in New York.
Talent Resources Sports (TRS), a business entity within Talent Resources, facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. TRS works with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. TRS partners with properties and lifestyle brands like Rolling Stone to create fully integrated programs that bring brands, athletes, celebrities and audiences together. TRS centers these events around big conversations, like big game weekend, to maximize exposure and participation. We exist at the intersection of sports and entertainment.
Photo – Getty