Would you love to make your content stand out without traditional SEO? You’re in the right place! By the time you are done reading and digesting the content of this article, you’ll have tips to optimize your content for Pinterest and attract more clicks than ever.

1.   Think of Pinterest as a Discovery Playground

Pinterest is like a giant treasure map for ideas. Instead of using traditional search engine keywords, think about what people search for on Pinterest. When people search on Pinterest, they’re looking for ideas, not just answers. This is your chance to get creative and make your content shine.

Let’s say people type in “Halloween costume ideas” or “breakfast recipes.” Your goal is to create content that will capture those exact searches and pop up at the right time to inspire the pinterest user.

2.   Use Long Tail Keywords

Specific keywords help Pinterest understand what your content is about. When you want to make create content for “Banana Smoothie Recipe” on Pinterest, you can add more details like “Easy Banana Smoothie for Kids” to attract the right audience. This is called long tail keywords and Pinterest loves it because it knows exactly who to show your pins to.

Start typing words into Pinterest’s search bar and see what the auto suggest function would pop up. These are good sources of the best long tail keywords. Alternatively, you can contact a good Milwaukee Ad Agency to help you find the best, most relevant keywords you should target.

3.   Design Beautiful Pins

On Pinterest, looks count! Pinterest recommends a vertical layout (2:3 aspect ratio) which is perfect for scrolling on a phone. Use bright, clear images and add a few words in bold text so your pin is easy to read.

People should be able to tell what your pin is about at a glance. So make use of strong attention grabbing phrases to optimize your content. If you’re sharing a recipe, add a label like “5 minute Recipe” or “Healthy Snack.” For crafts, try “Beginner friendly DIY.” Adding these labels will get more attention for your content.

4.   Create Rich Pins

Rich Pins are special pins that pull information from your website and add extra sparkle to your content. If you’re sharing a recipe, product, or article, rich pins will include ingredients, prices, or author names so viewers can find what they’re looking for. Plus, they make your website look more professional and trustworthy. This boosts your audience’s trust in you.

Your boards are like collections of your best ideas, so give them catchy, specific names. For example, instead of just “Recipes,” Ad Agency experts may recommend something like “Quick and Easy Recipes for Busy Mornings.” Organizing your content this way makes it easier for people to find your pins. Descriptions on boards also help Pinterest’s algorithm match your content to interested users.

5.   Let Your Pins Link Back to Valuable Content On Your Website

One of the most powerful (yet not well known) aspects of Pinterest is its ability to drive traffic directly to your website or blog.

So, let’s imagine you have a blog and have decided to create content that is discoverable on Pinterest. When people find this content, you’ll want them to be able to learn more about you and your business. So, you should find a way to lead them back to some content on your website.

Every pin you create should act as a gateway to more in-depth content, whether that’s a detailed article, a step-by-step tutorial, or a product page. This way, you can build a connection between your audience and your content.

So, before you make a pin, ask yourself: What will people want to do next? If your pin says “5-Minute Smoothie Recipes,” the page it links to should show those recipes. If it’s a pin about a cozy sweater, the link should go to a page where they can buy it or learn more.

6.   Experiment with Pinterest Ads

If you want more eyes on your pins and more people visiting your site, Pinterest Ads are worth trying. They’re a simple way to get your content in front of the right audience. Whether you’re sharing blog posts, promoting products, or offering services, ads can bring more clicks, more traffic, and even more sales.

You should use Pinterest Ads because they help you reach more people. Users on Pinterest are often searching for ideas and inspiration. They’re ready to discover something new. And when you use Ads, you can be sure your pins show up at the top of searches and in relevant feeds.

Congratulations! You now have the playbook for optimizing your content for Pinterest. With these practices, your Pinterest boards will be full of ideas that Pinterest users would find hard to resist.

Also, while organic strategies are great, ads can take things further. You don’t need a big budget to start. Test a few ads, see what works, and grow from there. Thankfully, a good Milwaukee Ad Agency can help you.

So, what are you waiting for? Take control of your content TODAY!

After a season of 82 plays and 16 musical showcasing their work from December 26th to March 10th the NY Winterfest announced their nominees and winners. The play The Tenants by Dave Hanson, the musical The Circle of Eyes by Katy Mikelle and Carolina Garcia Ordonez From The Solo Play/Musical – Where Art Thou, Freddy Mac were the big winners. The Tenants was about two ghosts who haunt an old New York apartment, unable to remember much of who they were or why they’re there. But when a young couple move in, the two spirits begin to remember vicariously through the living. A dark comedy that explores regret and life after the human condition.

BEST PLAY OR MUSICAL WINNER ($3,000): The Tenants by Dave Hansen

NOMINEES

Sand In Memphis Glass, or The Grace of a Good Woman by Brandon Thomas Sabatino

The Circle of Eyes Story, Music and Lyrics by Katy Mikelle

Jokey: A Sexual Unboxing Music and Lyrics by Jack Fortin Book by Jacob Rosen, Charlie Towle and Jack Fortin.

Spilled Milk by Khalif Gillett

The Middleman by Marlin Thomas

Southern Boys: Sons of Sharecroppers by Kathy D. Harrison 

Burning House by Joseph Nelms

A Measure of Doubt by Paul Schwartz

BEST SHORT ($200.00): These Walls Book and Lyrics  by Caitlin Collins Music by Matthew Lowy 

NOMINEES

Bunny Funeral by Morgan Hammel

Molotov Cocktail by Edward J Fee

BEST DIRECTOR ($500): Mark Bell From the Play – The Tenants

NOMINEES

Sarah Green From Play – Spilled Milk

Katy MikelleI From The Musical – The Circle of Eyes

Jacob Rosen From The Musical  – Jockey: A Sexual Unboxing

Carlo Moreno From The Play – Love /Sick

BEST ACTRESS ($500): Carolina Garcia Ordonez From The Solo Play – Where Art Thou, Freddy Mac

NOMINEES

Vaness Lee From the play – Les Boites Noires

Lucia Bellini From the play – Love/Sick

Kathleen Simmons From the play –  A Measure Of Doubt

Morgan Hammel From the play – Bunny Funeral

BEST ACTOR ($500): A tie… Beau Allen From the play – The Middleman and Ross DeGraw From the play – The Tenants

NOMINEES

Papa Jean From the Play – Les Boites Noires

Steve Blachard From the Play – A Measure Of Doubt?

Christopher Pio From the play The Myth Of Forgiveness

BEST SINGER ($500): A tie… Keith Weiss From The Musical – A Yaqui Spring Musical and Carolina Garcia Ordonez From The Solo Play/Musical – Where Art Thou, Freddy Mac

NOMINEES

Sam Swinnerton From the Musical- Jokey: A Sexual Unboxing

Daniel Scott Walton, Hilary Ekwall, Renee Bergeron and Drew McVetyFrom the Musical – These Walls

Marcus Beckett, Jermaine N. Sellers and Lawrence Dandridge From the Musical –  Southern Boys

BEST MUSIC SCORE ($300.00): A tie… Jack Fortin From the Musical – Jockey: A sexual Unboxing and Katy Mikelle From the Musical – Circle Of Eyes

BEST CREATIVE PLAY OR MUSICAL ($200.00):  Katy Mikelle From the Musical – Circle Of Eyes

Best Costume Design ($200.00): Katy Mikelle From the Musical – Circle Of Eyes

BEST LIGHTING DESIGN ($200.00): Katherine R Mitchell From the Play – Girl

BEST SET DESIGNER ($200.00): Katy Mikelle From the Musical – Circle Of Eyes

BEST CHOREOGRAPHY ($200.00): Katy Mikelle From the Musical – Circle Of Eyes

BEST STAGE MANAGER ($200.00): Woodjinie Francois Perre From the Play – Les Boites Noires

Submissions are open for the NY SummerFest which runs from June 1 – Sept 20 

Reyna de Jesús is proud to be Latina, a brain injury survivor, deaf/hard of hearing, educator, performer, writer and friend. Her main purpose is to show representation through her pieces. She is internationally known for her work on and off stage.

Her first play “Stillness of July” is a cumulation of everything she needs or needed to see in her life. It encompasses everything from women owning their lives and bodies, to three educated Latina leads, powerful women of color creating magic, supportive men and an epic story about women supporting women, love, life, and death.

Stillness of July follows the story of Sara and Lamar. Two soul mates who are separated by time. Lamar is 15 years older than Sara. They can’t be together, but can’t help but fall in love. It’s like whenever they are together times stands still. This story explores immigration reform, women supporting women, equal rights, love, life, and death. For this production, the entire creative team is made up of WOMEN OF COLOR. 

Stillness of July: plays at the NY Winterfest at the Hudson Guild Theatre, 441 West 26th St. March 3rd @ 6:15 pm, March 6th @ 4:00pm – and March 7th @ 9:00pm

Gavino Villapiano (Pop, playwright, director, producer) – is thrilled to have his first stage play presented in front of a live audience. Although he is the author of 4 screenplays, this is his first opus on the boards. He has always had a need to write, while pursuing a “day job”, a career in the computer industry. What motivates people, what drives people, it what has always interested him and the characters he writes about, in fiction and performance – from searches for identity, to striving for acceptance, to longings to put closure on the past, including unresolved grief and loss.  He was a triple major (Mathematics/Physics/English) as an undergrad, the first two being “practical”, the love being poetry, fiction and drama being the motivation for the third. He studied film at New York University and music composition at Juilliard. He has written three novels, several non-fiction tomes, a viola concerto, a requiem mass and a string quartet. The practicality of a career was driven by the fact that he is the father of 5 children, ranging in age from 22 to 43. They are truly his life’s work. (Obviously, he ain’t afraid of work…). 

In Backyard, a middle aged man drops by to visit his father in the backyard of his childhood home. The two men have a superficial conversation, appointed by flashbacks that illuminate the references they make. Ultimately, the real reason for the visit is revealed, leading to a flash forward to the old man’s wake. In the end, however, they part ways for the day, a little richer in understanding of each other.

Backyard: plays at the NY Winterfest at the Hudson Guild Theatre, 441 West 26th St. Feb. 20, 2020 @ 9pm, Feb. 22, 2020 @ 2:15pm – Sat. and Feb. 23, 2020 @ 6pm 

Omar Bakry is a multi faceted artist/ writer/ director that is not defined by any one culture. Born, 1976 in Sweden, raised in Egypt, he attended Faculty of Fine Arts, (Helwan University) in Cairo. In 2007, he moved to New York to pursue theater and film, studying directing in School of Visual Arts and New York Film Academy. Attended “The Roger Simon Hendricks studio” as a writer and director, he took Dr. Alaa Alswany’s “Fiction and Short story writing course” 2019. Bakry brings a global fusion to history, the nature of conflict, and a hard earned awareness of the fragility and toughness of the human condition.

His first play The way of the family in 1998, led to a 2004 production at the American University in Cairo and a publication with Marz, in Toronto, Canada. He has also written Delightful, 2006, Black was the day kind were the heartbeats, in 2013, which led to a reading at Lincoln Center in 2017. All I see… 2015 and now Superman and Serena, 2019 was selected for New York Theater 2020 Winterfest.

Superman and Serena deals with the long repressed childhood traumas of a white male psychiatrist and his female Middle Eastern patient. Feelings surge violently into the present during their sessions, triggering a conflict that spins out of control and into tragedy.

The plays stars Egyptian actress Inji El Gammmal his wife. Growing up in Paris, France, Inji graduated from the American University in Cairo where she met her husband. Her credits include the stage play Under the tree, played and performed in the Howard theatre of the American University in Cairo and in the Egyptian opera. She did the stage play Bismillah performed in NYC for which she won the all arts award of best feature performance in 2019. Other credits include the independent film 3 Deeds, His man, Hello aurevoir, Postcards of the orient, Abdou and Saneya. El Gammal, along with her husband launch Timewormz a New York based Production Company.

Superman and Serena: plays at the NY Winterfest at the Hudson Guild Theatre, 441 West 26th St. Feb. 10th at 6:15pm, 14th at 9:00pm and 16th at 3:30 pm