Sobieski Vodka Intros New Line at Hip Hollywood Party

After a week of Oscar madness there was still room for one more hip Hollywood party. Last night at The Morrison in Los Feliz Sobieski Vodka hosted an intimate soiree to introduce their latest production. Guests enjoyed cocktails and treats at the dinner hosted by the brand.

Featured at the event was the top-rated rye vodka in the U.S.,  Sobieski Estate Single Rye, a top premium quality single rye vodka – 100% Dankowski rye locally grown in Poland, hand filled and hand crowned by distillers.

Consumers are wrongly told vodka is flavorless and colorless; shelves of vodka at markets and stores have been focused on price and brand, not what it’s made of. With so many types of vodka in the spirits market, such as rye, corn, potato, wheat and other grains, consumers are confused by the variety of choices arranged by price, without knowledge of ingredients. Knowing what their vodka is made of impacts the taste and texture that consumers desire. With Sobieski the emphasis is on the quality and authenticity of the product. Driven by the growing importance of ingredients, Sobieski demonstrates just that to the consumer market.

Sobieski Vodka is produced exclusively from 100% pure selected rye at the Starogard Gdański distillery in Gdański, Poland, at the country’s northern, Baltic coast (est. 1846). Rectified at Poland’s tallest rectification tower for maximum purity and smoothness, Sobieski vodka’s rye ingredient notes an attractive aroma of fresh honeysuckle and lemon; it is velvety and rich, with delightfully complex notes of citrus and nuts. The finish is not only clean, but smooth, making it perfect both on the rocks and in signature cocktails. Rye vodka is full of character, which is why Sobieski is a carefully crafted vodka, perfect for the consumer market. The high quality, rye vodka is then continuously distilled for purity, as well as smooth texture.

President of Imperial Brands, Inc., the parent company of Sobieski, Nicolas Guillant, says, “The launch of Sobieski Estate Single Rye is a natural extension of our Sobieski franchise. We pride ourselves on utilizing the best quality, locally grown single rye, while maintaining an affordable price point for consumers.”

Rated 95 Points “Exceptional by the Tastings 2015 International Review of Spirits, the high quality Sobieski Estate Single Rye is a key answer to the premium segment growth up 8.3% in the last six months, Sobieski is a premium product that will continue to grow within North America and is excited for the expansion of the brand as a whole. Sobieski Estate is $28 for 750mL.

For more information and brand news, please visit www.vodkasobieski.com and follow us @SobieskiVodka on Facebook, Twitter and Instagram.