Solutions For Doctors Seeking To Market Their Healthcare Options
A Surprisingly Competitive Market
Healthcare is driven up in terms of price by a variety of factors. For example, did you know the majority of Vitamin C is produced by pharmaceutical companies located in China? This is because the cost of production in countries outside the United States is much less expensive, making it difficult or impossible for companies within the United States to compete.
It’s not just healthcare supplements. Medical equipment, procedures, and cutting-edge solutions are informed by local, national, and international medical options. For a healthcare clinic that’s private, and not part of a larger hospital, it’s integral to advertise. Especially in larger communities, people have a lot of choices, and ample reason to seek the cheapest.
Some competitors will go with outsourced solutions, materials produced overseas, or whatever tactics they can apply to reduce their overhead. A healthcare institution is a business. It’s not something which is merely humanitarian. Certainly, humanitarianism is core to healthcare provision; but if there’s no associated profit, medical services to mankind lag.
Hospitals and private clinics must advertise. If you’re a doctor and you’re running a medical solution even in a smaller town, marketing savvy is fundamental. The truth is, working with a well-vetted medical marketing company is extremely advisable. You can bet competitors will seek out such solutions. Accordingly, in this writing we’ll explore marketing options doctors can use.
Technological Marketing Potential
Everyone is on mobile devices that have access to the internet today. If you’ve got an exterior keyboard, a smartphone can function more efficiently than most computers developed prior to 2010. When people search for something like medical assistance, they usually do it from a mobile device. This means you should be sure to incorporate the mobile component in outreach strategies.
You need to have content that is regularly produced, and which includes keywords people search for when they need the kind of medical assistance your clinic provides. This content needs to be rich in value, qualitative, and calibrated toward your audience. You want to “geo-target”, as well. That means prime what you produce online so it appears in localized searches.
High visibility in the market doesn’t do you any good if you’re showing up on Search Engine Results Pages (SERPs) of those who are hundreds of miles from your clinic. Unless, of course, you’re providing some specialized solution.
There’s a term for such online optimization tactics. Most of them can be considered of the Search Engine Optimization, or SEO, variety. It’s absolutely fundamental that a healthcare institution specifically court options that maximize online digital avenues of outreach. For example, consider this SEO company for doctors.
Getting Familiar With Public Relations, Or PR
While healthcare is a very real business, that doesn’t mean you shouldn’t provide services that don’t produce a profit. Businesses that are purely about money become known as such by varying communities, and when opinions become negative for this reason, profit is reduced. Accordingly, you need to have good PR, or Public Relations, as well.
Do community outreach. Have blood drives if that’s appropriate. Provide free screenings for certain medical conditions where that makes sense. Conduct “health fairs” at your medical institution, or participate in such fairs when they take place at larger healthcare facilities. Get involved, and be visible in a positive sense as regards PR.
Visibility, Profitability, Sustainability, And Technological Savvy
The healthcare market is globally competitive today, and if you don’t respect this reality as a doctor, you’re going to have issues that are avoidable. Understand the technological angle, and be sure your clinic is well-regarded in your local community through proper PR strategy. Such tactics benefit from specific budgeting to help you market your healthcare facility.
You Are At The Stuttering Association for the Young Benefit honoring Wayne Brady, John Hendrickson, Mariska Hargitay & Peter Hermann and JOANN
SAY: The Stuttering Association for the Young (www.say.org) will host its 21st Annual Benefit Gala, live and in person, on Monday, May 22, 2023. The evening will begin at 6:00 PM at The Edison Ballroom in New York City (240 West 47th Street). It will feature a performance starring the evening’s host Kelli O’Hara, and Brandon Victor Dixon, as well as the young people of SAY, along with dinner and a live auction. This year’s honorees will include award-winning entertainer Wayne Brady, journalist & author John Hendrickson, as well as Mariska Hargitay & Peter Hermann who will be inducted into the SAY: Hall Of Fame, and the Fabric & Craft Store Chain JOANN will be awarded the Budd Mayer Advocay Award.
Recent recipients of honors from the organization include BBDO, Thomas Kail, Joe Moglia, Kelli O’Hara, Jay Badame & Linda D’Alessandro, Marcia & Bill Withers, and George Springer.
The Gala performance, written & directed by SAY’s Founder, Taro Alexander, co-written and with Musical Direction by Everett Bradley, will feature Kelli O’Hara, Brandon Victor Dixon, and the young people of SAY in an inspiring, original piece. SAY’s Executive Director Noah Cornman shared, “We are so excited to bring the SAY Gala to The Edison Ballroom, and to be able to celebrate our incredible Honorees this year alongside the inspiring kids of SAY! The evening will be a beautiful, star-studded celebration of the powerful voices of young people who stutter.”
SAY’s 21st Annual Benefit Gala will honor:
Budd Mayer Advocacy Award recipient JOANN Fabric and Craft Stores. Founded in 1943 as a single retail store, today, JOANN is the nation’s leading fabric and craft specialty retailer. Their retail stores and website feature a variety of competitively priced merchandise used in sewing, crafting, and home decorating projects, including fabric, notions, crafts, frames, paper crafting supplies, artificial floral, finished seasonal, and home decor items. JOANN operates approximately 850 stores in 49 states. JOANN has partnered with SAY over the past couple of years, advocating for the stuttering community and providing donated supplies and services for our programs, helping kids who stutter bring their creative visions to bold, beautiful life!
Wayne Brady (SAY: Hero Award) Multiple Emmy Award-winning and Grammy Award-nominated Wayne Brady has made his mark on stage and screen as an actor, producer, singer, dancer, songwriter, and television personality. A true multi-hyphenate, Brady’s career path and personal life journey have helped him see the world in a unique way. His aspirations have always gone beyond solely starring in various entertainment projects, and under his Makin’ It Up Productions banner, he’s set out to create new content across different platforms that showcase innovation and inclusivity in a fun and powerful ways.
Mariska Hargitay & Peter Hermann (SAY: Hall of Fame Inductees) Mariska Hargitay is an award-winning actress, director, producer, and philanthropist. She has played the role of Captain Olivia Benson on NBC’s “Law & Order: Special Victims Unit” since 1999, which earned her an Emmy and Golden Globe award. In 2004, she founded the Joyful Heart Foundation, which is devoted to domestic violence and child abuse survivors. Mariska’s husband, Peter Hermann, is an actor, producer, and writer who recently starred as Charles Brooks in “Younger.” Mariska & Peter have been long-time champions of SAY and the young people we serve, advocating for and supporting the community in all ways, always.
John Hendrickson (SAY: Hero Award) John is a staff writer at The Atlantic and the author of Life on Delay: Making Peace With a Stutter, a reported memoir that grew out of his Atlantic feature “What Joe Biden Can’t Bring Himself to Say,” which was read by more than 2 million people and named one of the best stories of 2019 by Longform. John has spoken about stuttering, politics, and journalism on CNN, MSNBC, NPR, PBS, and at colleges and universities across the country. Before joining The Atlantic, he wrote and edited for Rolling Stone, Esquire, and The Denver Post.
Proceeds from the 21st Annual Benefit Gala will help SAY provide vital programming for kids and teens who stutter, including Camp SAY, Camp SAY Across the USA, Speech Therapy, Confident Voices, and Washington DC-based, SAY: DC. SAY Vice President Travis Robertson said “The funds raised by our Annual Gala help keep SAY’s programming available to every child who stutters, regardless of financial constraints. That is SAY’s essential and important legacy, and the need is compelling.”
SAY: The Stuttering Association for the Young is a national 501(c)(3) non-profit organization that provides support, advocacy, and life-changing experiences for young people who stutter, ages 3-25. For over 20 years, SAY has offered comprehensive and innovative programs that address the physical, social, and emotional impacts of stuttering. Through summer camp, regional day camps, speech therapy, and creative arts programming, SAY builds a community of acceptance, friendship, and encouragement where young people who stutter can develop the confidence and communication skills they need to thrive. To date, no child has ever been turned away due to a family’s inability to pay.
Lincoln Center Moments Andréa Burns: I Happen to Like New York
Broadway Favorite Andréa Burns sings songs about her favorite city and the marvelous characters who inhabit it.
This event is part of Lincoln Center Moments, a free performance-based program specially designed for individuals with dementia and their caregivers.
Performances at 11:00 am are Relaxed Performances, designed for a neurodiverse audience. In addition to audiences impacted by dementia, these performances are also open to adults with developmental disabilities.
Performances at 1:00 pm are followed by an hour-long workshop specially designed for audiences impacted by dementia—facilitated by educators and music therapists that explore the work through discussion, movement, music, and art-making.
Wednesday, May 24, 2023 at 11:00 am and 1:00 pm
This event is part of Lincoln Center Moments. Register to join the community and gain access to this event. Contact firstname.lastname@example.org or 212-875-5375 with questions or for registration assistance.
All the World’s a Stage! Spring Gala To Benefit Lenox Hill Neighborhood House
The Spring Gala celebration, featuring breathtaking tablescapes from more than 40 renowned interior designers, was held on Thursday, May 4, at Cipriani 42nd Street. The evening benefits Lenox Hill Neighborhood House, a 129-year-old nonprofit in Manhattan supporting thousands of New Yorkers in need each year.
Using this year’s imaginative theme “All the World’s a Stage” artistic inspiration, from dozens of acclaimed interior designers created majestic floral centerpieces and elaborate tablescapes for this one-of-a-kind event. For decades, designers have lent their talents to this annual Spring Gala, the nation’s premier tabletop event, to support vital programs for thousands who depend on us each day.
At this year’s Spring Gala, we are proud to present the Elizabeth Rohatyn Awards for Community Service to Dr. Soyoun Im (Northwell Health-Lenox Hill Hospital) and Natasha Pickowicz (Chef and Writer). Dr. Im created and leads a health clinic at our Women’s Mental Health Shelter for women experiencing homelessness, and Natasha is a three-time James Beard finalist who offers cooking workshops for our clients.
Designer’s involved include: Celina Wright from Esencial Hogar Dean Yoder Interiors, Debra Zinn Styling, Design Boss by D’Amore Interiors Design by Tula, Eerdmans New York with Thomas Engelhart Emily Hodge Interior Design, Fete Home, Aamir Khandwala Interior Design in Collaboration with Nicolas Cogrel, Alexandra Howard Andrea Stark & Ashley Stark Home Anthony Bellomo of Orangerie, Garden + Home Antonio Deloatch Designs, Byron C. James CD Interiors, Fleurish by Marc Eliot Grace Kaynor Designs Harry Heissmann Inson Dubois Wood Jennifer Dengel JLGoodman, Julie Paulino / Julie & Ev, K.A. Murphy Interiors Kelly + Co Design Kerri Pilchik Design Laila’s Florist, LR Decorative Arts Neffi Walker for Artistic Tile, New York School of Interior Design Students, Sarah Khan Event Styling Stephanie X. Stamas Interior Design The Pretty Boy Effect, Think Chic Interiors, Verde Flowers, Von Gern Home, Paris K Designs, Robert Ventolo of Crain and Ventolo Associates Root Cellar Designs, Roric Tobin Designs and Rudy Saunders of Dorothy Draper & Company.
Where to Get Help Paying Medical Bills
You’re not the only one who has trouble affording your medical expenditures. Almost 70 million Americans have unaffordable medical expenditures, making medical debt a widespread issue in the country. Nevertheless, there are ways to manage your debt and learn how to get medical bills forgiven.
Contact a Patient Advocate
If you’re having trouble paying your medical bills, one of the first things you should do is get in touch with a free patient advocate. These advocates can assist you in navigating the healthcare system, comprehending your medical expenses, and determining your eligibility for financial aid. There are many hospitals and healthcare facilities that employ patient advocates, and you can also discover them online and through nonprofits.
Look For Financial Aid
Patients who are uninsured or on a low income will find many hospitals and healthcare institutions offer financial help programs. These programs can aid with paying for your medical expenditures and might even help with other connected costs like travel and hotel. You can speak with the hospital or healthcare provider directly to determine if you’re eligible for financial aid or visit their website to find out more about their offerings.
Work Out a Deal
You might need to think about negotiating tactics if you don’t qualify for financial aid or if your medical costs are still too expensive even with aid. To lower the price of your medical expenses, one tactic is to bargain with the hospital or healthcare provider. If you pay your bill in full, you might ask for a discount or try to negotiate a payment schedule. Include any necessary supporting documentation, such as proof of income or medical bills, and be sure to describe your financial status.
You might also bargain with the people who are in charge of collecting your medical bill. You can still attempt to arrange a payment plan or settlement with the debt collector even if your medical bills have already been turned over to collections. In addition, if the debt collector is pestering you, you can request verification of the debt, contest any billing errors, and request that they cease contacting you.
Seek Debt Forgiveness
Finally, you might be eligible to get your medical debt forgiven if your medical debt is excessive and you are unable to pay it off. There are a few possibilities for getting your medical debts paid off, albeit it’s not a certainty. Applying for medical debt forgiveness through a nonprofit or charitable program is one choice. These programs can aid in covering your medical expenses, but frequently have rigorous eligibility requirements.
Consider Bankruptcy Protection
Bankruptcy filing is an additional choice. Although bankruptcy should only be used as a last option, it can help you get rid of your medical debt and start over. It’s crucial to remember that bankruptcy can have negative long-term effects on your credit score and capacity to maintain your financial stability.
There are choices available to help you manage your debt if you’re having trouble paying your medical costs. To lower the cost of your bills, get in touch with a free patient advocate, check into financial aid programs, and attempt negotiating tactics. Also, you might want to think about applying for medical debt forgiveness or declaring bankruptcy if you are unable to pay your medical payments. You may find the assistance you require to manage your medical debt and regain control of your money with a little bit of work and investigation.
What You Need to Know About High Calcium Lime: Uses and Benefits
What are the many benefits of high-calcium lime for improving soil health and crop yields? If so, then this blog post is the perfect resource for you. High calcium lime has been used in agricultural soils to help improve fertility and subsequent crop yields while maintaining proper pH levels and providing essential nutrients such as calcium.
In this post, we’ll dive into everything there is to know about this highly beneficial form of agriculture-based lime, from its characteristics and composition to its regeneration potential, uses, and applications! So if you’re ready to learn more about high-calcium limes invaluable properties in detail, keep reading!
Common Uses of High Calcium Lime
What is high-calcium lime used for? This reactive chemical is widely used in the construction industry to make mortar, plaster, and concrete. Farmers also use high-calcium lime to reduce soil acidity, facilitating better plant growth. The process of making glass relies heavily on quicklime as an essential ingredient. High calcium lime plays a significant role in the wastewater treatment industry by treating sewage sludge and neutralizing acidic water.
Additionally, quicklime is used to manufacture steel, remove impurities from metals, and for other chemical reactions. Despite its many uses, handling high-calcium lime with care and caution is essential, as it can cause chemical burns and skin irritation.
Why Should You Use High Calcium Lime?
High calcium lime is so popular because it possesses several beneficial properties, including the ability to alkalize soil, neutralize acidic wastewater, and increase the durability of concrete. It can also be used as a reagent in specific chemical processes. It is a versatile and cost-effective material that should be considered by anyone looking to improve their soil, water, or construction projects.
Benefits of Using High Calcium Lime
One of its main advantages is its ability to improve soil fertility and pH levels, making it a vital component in agriculture. Additionally, you can use high-calcium lime in construction and manufacturing to produce high-quality cement and mortar. It is also a popular choice for water treatment facilities and wastewater treatment plants due to its excellent absorption capacity.
High calcium lime can effectively remove impurities and neutralize acidic substances, making it an ideal solution for environmental remediation. Lastly, it is worth noting that high calcium lime is a renewable resource, making it an eco-friendly option for many applications. Overall, using high-calcium lime is essential in various industries and can significantly improve efficiency and sustainability.
How to Apply High Calcium Lime
Applying high-calcium lime is a simple process that involves evenly spreading and mixing your soil thoroughly. It is best to use it in the fall or spring when the soil is dry and before planting season. High Calcium Lime is beneficial for agriculture and other purposes such as cement production and wastewater treatment. Give your soil a boost and try High Calcium Lime today!
Where To Buy High Calcium Lime
If you’re in the market for high-calcium lime, you want to make sure you buy from a reputable source. Knowing what you’re buying and where it came from is important because not all high-calcium lime is created equal.
Look for a supplier that uses high-quality materials and follows strict manufacturing processes. Consider the location of the supplier, as transportation costs can affect the overall price of the product. Some popular places to buy high-calcium lime include building supply stores, farm supply stores, and online retailers. You can find the best source for your specific needs with some research.
Best Practices for Applying and Storing High Calcium Lime
Whether using it to improve soil quality, stabilize roads, or as a binder for other building materials, it’s essential to understand the best practices for applying and storing high-calcium lime. Ensure your storage area is well-ventilated and dry when preparing to use it. This will prevent the lime from absorbing moisture and becoming ineffective.
When applying the lime, it’s essential to wear protective gear such as gloves and a mask to prevent skin and respiratory irritation. Additionally, follow the manufacturer’s instructions for mixing and applying the lime to ensure optimal effectiveness. Following these best practices ensures that your high-calcium lime is stored and used safely and effectively.
In conclusion, high-calcium lime is a beneficial product that provides multiple benefits in terms of soil improvement, improving crop growth, and increasing the quality and yield of plants. For those looking to purchase high-calcium lime, there are plenty of reputable sources; it’s just a matter of researching and deciding which source and product are best suited for your needs.
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