The weather was steamy, wet outside last night in the humid air. But inside at the Superdry new flagship store launch it was nice and dry.
Tastemakers and trendsetters were on hand at the incredible party on 34th Street. The new location is gorgeous as the crowd that was on hand to celebrate.
Hannah Bronfman directed the vibes with tunes and a special Snapchat takeover for the SuperdryGlobal channel, while Superdry’s latest collaborator, New York Jets wide receiver Eric Decker, mingled with guests and toasted his exciting partnership with special guests Martha Hunt (model) and Euan Sutherland (Superdry CEO).
Guests danced and sipped cocktails as they got a sneak peak of the new Superdry Collections, including Superdry Sport and Idris Elba + Superdry, and brand favorites such as Superdry denim and lightweight outerwear.
Get ready for some hot shopping this summer and beyond.
For more information please visit www.superdry.com/us/
Photos Courtesy Patrick McMullan