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Superdry Launches with Glorious Party on 34th Street

Superdry Launches with Glorious Party on 34th Street

The weather was steamy, wet outside last night in the humid air. But inside at the Superdry new flagship store launch it was nice and dry.

superdry

Tastemakers and trendsetters were on hand at the incredible party on 34th Street. The new location is gorgeous as the crowd that was on hand to celebrate.

superdry

Hannah Bronfman directed the vibes with tunes and a special Snapchat takeover for the SuperdryGlobal channel, while Superdry’s latest collaborator, New York Jets wide receiver Eric Decker, mingled with guests and toasted his exciting partnership with special guests Martha Hunt (model) and Euan Sutherland (Superdry CEO). 

superdry

Guests danced and sipped cocktails as they got a sneak peak of the new Superdry Collections, including Superdry Sport and Idris Elba + Superdry, and brand favorites such as Superdry denim and lightweight outerwear. 

Get ready for some hot shopping this summer and beyond.

For more information please visit www.superdry.com/us/

Photos Courtesy Patrick McMullan

 

Events
@liztaylorworld

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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