HUGO BOSS Fashions Inc has teamed up with the Samuel Waxman Cancer Research Foundation (SWCRF) for a special in-store party and announced the launch of the first-ever Global Walk to Flatten the Cancer Curve. As a lead event sponsor, HUGO BOSS will be donating 15% of store sales during this event to SWCRF. The event took place at the BOSS Store on 568 Broadway, NYC. Samuel Waxman, M.D., Founder and Chief Executive Officer of SWCRF, Stephan Born, CEO and President Americas HUGO BOSS Fashions Inc., and William T. Sullivan, Executive Director, of SWCRF gave speeches during the event. Dr. Waxman and William T. Sullivan thanked Stephan Born and HUGO BOSS for their collaboration. They spoke about the importance of Global Walk to Flatten the Cancer Curve and this year’s 17th Annual Hamptons Happening.
Notable attendees included: Samuel Waxman, M.D., Founder and Chief Executive Officer of SWCRF; Stephan Born, CEO and President America’s HUGO Boss Inc.; William T. Sullivan, Executive Director, of SWCRF; Philip Greenwald, CEO of HiWave; Randi Schatz, Michael Snell Founder of MJS Groupe, Mark D. Friedman of Brown Harris Stevens, Meteorologist Mike Wood from Good Day New York, James Ingram CEO of Splashlight & Telmar, Jessica Mackin and Christine Prydatko of James Lane Post, Carmen D’Alessio, Cindy Farkas, Ben Mindich, Montgomery Frazier.
The Global Walk to Flatten the Cancer Curve officially starts on June 30th, 2021, and culminates on July 10th, 2021, with a celebration of health and wellness at the SWCRF’s 17th Annual Hamptons Happening, where HUGO BOSS will receive the Fashion Cares Award. The virtual walk will raise international awareness and funds for life-saving cancer. Participants will log their steps during the 11 days with the aim of accumulating 25,000 miles, enough to travel around the world.