Sensible Socialite

The House of Peroni Paints the Town Red in SoHo

The House of Peroni Paints the Town Red in SoHo

Last night, in New York City’s SoHo neighborhood, Peroni Nastro Azzurro and GRAMMY ® award-winning singer-songwriter and multi-instrumentalist, St. Vincent debuted the second annual U.S. installment of The House of Peroni.


The infamous showcase of fashion, art, film and culture brought together art lovers and artists from around New York City for an epic night. Guests included Aziz Ansari, Nina Agdal, Kate Miller and Greta Bellamacina, who sipped Peroni infused cocktails and enjoyed bites from the culinary institution, Bar Primi.

They toasted along with St. Vincent the installment of the cultural and creative hub. The artist pulled inspiration from the eccentric Memphis design movement, the whimsy of iconic Italian filmmaker Federico Fellini, and the vibrancy of modern Italian culture to create a space of collaboration and inspiration full of various multi-medium experiences for all who enter.


Following last night’s opening, The House of Peroni will be open daily from October 6th – 8th for guests to stop by and will offer various ticketed daytime and evening programming.  Guests will be offered specialty cocktails and small bites in a split classic Italian and Memphis setting, and can observe installations by London-based artist, Robert Montgomery, “reverspective” artist, Patrick Hughes, set designer and frequent St. Vincent collaborator, Lauren Machen, classically trained Millner, B.M. Franklin, musician and artist David Byrne and modern dance choreographer, Annie-B Parson.


Programming will include a panel held by The Daily Beast on the intersections of culture, as well as the premiere of cult Italian photographer and filmmaker Fabio Paleari’s film, “The Last Beat of Allen Ginsberg.” Additionally, evening musical performances by Cut Copy’s Tim Hoey and DJ Juan Maclean, among others, will be held at The House of Peroni.

Open and close times, schedule, tickets and further details can be found at


Photos by Erik Melvin

Sensible Socialite

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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