From 11 – 2pm today the Naked Cowboy will be honored. He has braved the rain, sleet, snow, blizzards, terrorist attacks and so much more for 20 years now so he could bring a smile to the faces of visitors of the great city of New York. In association with the Times Square Alliance, Naked Cowboy Enterprises will unveil the beautiful bronze statue of Naked Cowboy in Times Square, commemorating his commitment to his duty of service for the community. There will be guest celebrity speakers and gifts of Naked Cowboy Memorabilia for everyone. There will be many VIP there with red carpet photo ops and Naked Cowboy will be giving a very special and important speech.
Born Robert John Burck December 23, 1970 in Cincinnati, OH. Burck is an American Busker who has claimed worldwide fame in association with New York City’s Times Square. He wears only cowboy boots, a hat, and briefs with his registered Trademark “Naked Cowboy” hand painted on his white briefs in red and blue. He can be seen on any given day in Times Square regardless of rain, sleet, snow, terrorist or assassin threats with his guitar strategically placed to give the illusion of nudity.
Burck began busking as Naked Cowboy Christmas Day in 1997 where Naked Cowboy first appeared on Venice Beach in Los Angeles. He discovered that he earned much more money after a photographer friend suggested to him that he dress only in his underwear in order to generate higher earnings. Burck has a bachelor’s degree in political science from the University of Cincinnati.
Although he is best known as a fixture of New York City’s Times Square where tour guides on passing buses point him out, Burck is also a regular in the streets of the French Quarter during the New Orleans Mardi Gras season. He also makes appearances in his hometown of Cincinnati, at the Memorial Day weekend Taste of Cincinnati festival and the Riverfest Labor Day Festival. He also can be seen annually at events in Austin, Texas, during the South by Southwest Music Conference, Nashville, TN during Country Music Association’s Fanfare, in Daytona, FL for Bike Week and he travels internationally on a regular basis for corporate events and has visited such countries as Germany, Japan, Australia and Ireland.
On December 10, 2008 he was officially registered as a marriage officiant by the City of New York after becoming an Ordained Minister.
As the popularity of Naked Cowboy grew, Burck began to make appearances on television, in music videos, and on other popular media. In 2000, he was on the short-lived show Moral Court, where conservative talk show host Larry Elder ruled that, in his opinion, Burck’s Naked Cowboy persona was not immoral and not a danger to public safety. Burck replied, “Actually, I think I am an inspiration to public safety.” On January 24, 2009, Burck also appeared on the Tubridy Tonight show on Ireland’s RTÉ television network, performing his theme song “I’m The Naked Cowboy” accompanied by the Camembert Quartet and while in Ireland sang The American National Anthem at a Leinster Rugby game in Donnybrook, Dublin, Ireland for 18,000 spectators. He has been major motion pictures including Meet Dave with Eddie Murphy, Sharknado, Vanishing Act, and has appeared on many TV shows including The Simpsons, Sponge Bob Square Pants, The Celebrity Apprentice, Conan, Nightcap, Lean Meat, a feature on Oprah’s “Where Are They Now”, and a multitude of TV news, talk shows and radio shows.
Burck has also been featured in numerous corporate advertising campaigns. In 2006 he was part of USA Network’s “Characters Welcome” campaign, and he also appeared in a Chevrolet commercial that aired during Super Bowl XLI, as well as a Guinness advertisement that aired only in the United Kingdom and Ireland, a Pepsi Super Bowl commercial with Beyoncé directed by Spike Lee, a Pizza Hut Superbowl commercial along side Terry Bradshaw and several TV commercials for MTV and VH-1. Burck currently has dozens of active corporate endorsement and licensing deals including, but not limited to:
Fruit of The Loom
Charmin (Proctor & Gamble)
The Times Square Visitor’s Center
Blue Island Shellfish Farms (Naked Cowboy Oysters)
Naked Winery (Naked Cowboy Branded Wines)
Burck has also made appearances in several music videos, including Cake’s “Short Skirt/Long Jacket” and Nickelback’s “Rockstar”. In 2007, Burck released two albums of his own, signing two independent record deals. One with 4Sight Music Productions recording the pop-rock album “Year of the Cowboy” produced by Lee Evans and Gaetano Lattanzi at JAMBOX Recording Studios in New York City and the second with TMR Records recording the country music album “What The Naked Cowboy Wants To Hear” produced by Todd Rubenstein at TMR Productions, The Funhouse and The Tracking Room recording studios in Nashville, TN. Rubenstein produced a second album for Naked Cowboy called “X-Rated Country” which was released in 2010. Rubenstein is also Burck’s business manager and the Executive Director of Naked Cowboy Enterprises, LLC., which is based in Los Angeles, CA.
Burck has had increasing significant success as a world known media icon representing New York City and Times Square with Network Premiers, News Stories, Radio Interviews, Press Releases, Political Events, Live Shows, TV Shows, Music Videos, “Grate Performances” for the Times Square Alliance in conjunction with Event Networks and merchandising sales at the Times Square Visitor’s Center, and he is the Grand Marshal of NYC’s famous Underwear Run as part of the NYC marathon.
It has been said that Naked cowboy is more recognizable than The Statue of Liberty, he has been named “The Ambassador of New York Tourism” and crowned the Spokesperson for “The Times Square Survival Guide”. Burck also ran for mayor of NYC in 2009 & announced his candidacy for President in 2010.
Photo courtesy of Darren Ornitz