The NFL Experience was a primary attraction during Super Bowl week will go permanent in a joint venture with Cirque du Soleil. Soon to be located at 20 Times Square, the Witkoff development will house the 39-story Edition Hotel.
The 400,000-sq.-ft. interactive exhibit will cover four floors at the property. Cirque du Soleil’s, design consulting will be provided by Rockwell Group, which is headed by Tony Award-winning Broadway designer David Rockwell.
Witkoff is still seeking a co-tenant for NFL Experience on 3,000 sq. ft. of ground floor space that can be combined with 20,000 sq. ft. on the lower level.
Restaurants, six bars, and a cabaret will fill 40,000 sq. ft. of indoor and outdoor retail space.
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