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The Ride Celebrates 1,000,000 Riders. One. Million. Riders.

The Ride Celebrates 1,000,000 Riders. One. Million. Riders.

On Tuesday, February 25, 2020, The Ride, the experiential sightseeing theatrical tour/phenomenon, will welcome its one millionth rider on its 28,545th performance.

As the iconic audience member boards the 4:45pm Ride, CEO/CCO/Author/Director, Richard Humphrey, will be there to welcome them into the Times Square and Broadway neighborhood history books. 

The 1,000,000th rider will receive a customized Ride for themselves and forty-eight (48) of their chosen friends, relations and/or business associates.
Overseen by Mr. Humphrey, the customized Ride will be available to be redeemed for one year.  

Established on October 15, 2010 and re-launched on April 1, 2014, The Ride is currently scouting Paris, Tokyo, San Francisco, Los Angeles, Las Vegas, Boston, London, Hong Kong, and Dubai as expansive markets.  

In the meantime, The Ride’s breakthrough Virtual Reality Downtown Experience has expanded the parameters of Experiential Entertainment far beyond the wildest dreams of both its fans and its competitors.   

Facts About The Ride

Established on October 15, 2010. Re-Launched on April 1, 2014 

Written & Directed by Richard Humphrey CEO/CCO, The Ride LLC

75-minute Interactive Entertainment Experience of Times Square & Midtown Manhattan

152 performers, technicians, drivers, box office treasurers and administrators get The Ride rolling every day of the year.

35 New York award-winning actors alternate in the On-Board Roles of ride hosts “Scott” and “Jackie”. 

The Ride motor coaches’ make/model is the Prevost H3-45 VIP Edition

The Ride motor coaches are as tall as the Federal Government allows on the Streets of Manhattan.
The interiors of the motor coaches were completely gutted and rebuilt to include three rows of customized stadium-style seating.

49 fortunate riders sit sideways so as to look through massive floor-to-ceiling windows that deliver New York as the most successful Broadway show on earth. 

The customized theatrical seats are 16” wide and 14” deep.

Every motor coach has fiberglass molds so unique, three have been patented in Washington DC. The Ride motor coaches measure over 14 feet high, 45 feet long and 8 feet wide. 

Every motor coach contains thousands of miles of wire and nine tons of 
HVAC capacity.  Enough to heat or cool nine suburban homes.

More than 3,000 LED lights, 40 video screens, a surround-sound system 
and floor-shaker technology in each motor coach can emulate the feel and sound of everything from a Subway passing underneath to the inside of a nightclub or Broadway Theatre.

The motor coaches’ external speakers and lighting allow riders and On-Board performers to interact with The Ride’s street performers; as well as anyone else they pass on the busiest streets in the world. 


Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret, opera and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. She has a screenplay and a TV show in the works, which she developed with her mentor and friend the late Arthur Herzog. She is a proud member of the Drama Desk and the Outer Critics Circle and was a nominator. Email:

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