MvVO Art Launches AD ART SHOW
Book Reviews

Theatre Poster Design Guru Frank “Fraver” Verlizzo Releases New Book

Theatre Poster Design Guru Frank “Fraver” Verlizzo Releases New Book
Fraver

Bryan Andes, Fraver

If you don’t know the name Fraver, you most certainly know his work: This Drama Desk Award-winning artist created the artwork and posters for Deathtrap, The Tony Awards, several Sondheim shows and many more. In celebration of the Tony Awards, Sofitel New York transformed their lobby into the Fraver Art Gallery. Through June 30, theatergoers and art lovers alike can view works by theater poster legend Frank “Fraver” Verlizzo.

Fravor

The posters of Fraver

T2C was there for the unveiling of Fraver’s new book published by Schiffer Publishing.  Fraver By Design: Five Decades of Theatre Poster Art from Broadway, Off-Broadway and Beyond by Frank ‘Fraver’ Verlizzo will be released May 28, 2018. The book includes over 250 of his theatre poster designs from Broadway, Off-Broadway, regional and international productions. Graphic designer Frank Verlizzo, known professionally as Fraver has created the logo designs for hundreds of theatrical productions from  to Agatha Christie’s The Mousetrap, Sweeney Todd, Sunday in the Park with George, Getting Away With Murder, and the landmark 2002 Sondheim Celebration. His posters encompass those created for Rodgers & Hammerstein, The Kennedy Center, and New York City Center‘s Encores! series. Fraver by Design also features an additional 40 unpublished poster sketches never before seen for some of Broadway’s favorite shows.

Fraver By Design

Fraver by Design also includes 22 commentaries on various Fraver posters by such theatre glitterati as Bernadette Peters, Judy Kaye, Ted Chapin, Manny Azenberg, Gerard Alessandrini, Dean Pitchford, Liz Callaway, and Jack Viertel plus a foreword by legendary theatrical poster designer, David Edward Byrd (Follies, Godspell, Jesus Christ Superstar).

Fraver By Design

The monograph collection is divided into 6 chapters: Broadway, Sondheim, Rodgers & Hammerstein, Off-Broadway, Beyond, and Unpublished.

Fraver

Frank was born in Manhattan and raised in The Bronx. He attended High School of Art and Design in NYC and received his BFA from Pratt Institute in Brooklyn. In Fraver By Design he explains the genesis of his nom de poster. “I use the name Fraver to sign my posters. At the High School of Art and Design, few teachers could pronounce my last name and I thought it too complex, so I merged the first three letters of my first and last names.”

Fraver By Design

In 1987, Fraver’s designs garnered him a Special Drama Desk Award for “consistently inspired artwork for theatrical productions,” an honor never before bestowed in the area of theatrical advertising. In 2011, The New York Public Library for the Performing Arts at Lincoln Center presented a retrospective exhibit of his posters in celebration of his illustrious career. In 2017, Fraver was a recipient of Pratt Institute’s Alumni Achievement Award which recognizes outstanding graduates who have distinguished themselves in their fields.

Fraver By Design

Schiffer Publishing, Ltd. is a family-owned, independent publisher of high quality books. Since 1974, Schiffer has published thousands of titles. Schiffer has recently expanded its catalogue to include books on contemporary art and artists. Visit www.schifferbooks.com for more information.

Fraver By Design

Book Reviews

Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. Currently she has a screenplay in the works, which she developed with her mentor and friend the late Arthur Herzog. She was the Broadway Informer on the all access cable TV Show “The New Yorkers,” soon to be “The Tourist Channel.” email: suzanna@t2conline.com

More in Book Reviews

Gary Sinise

Award-Winning Star Gary Sinise Shares His Journey From Trouble-Seeking Youth to Tireless Advocate for America’s Active Duty Defenders, Veterans & First-Responders

WriterDecember 6, 2018

Harper Lee’s To Kill A Mockingbird Named America’sBest-Loved Novel on PBS’s Great American Rea

Suzanna BowlingOctober 23, 2018
Lin-Manuel Miranda

Lin Manuel Miranda Is Inspiring in Books and to Puerto Rico

Suzanna BowlingOctober 10, 2018
Melissa Musen Gerstein, Jessica Rose James Decker

Jessie James Decker Promotes New Book and Shares With Melissa Musen Gerstein

Suzanna BowlingOctober 5, 2018

Help Stop Bullying With a New Book by June Rachelson Ospa and Allison Brewster-Franzetti

Suzanna BowlingOctober 5, 2018
The Collected Plays of Chaim Potok

The Collected Plays of Chaim Potok Read By His Daughter Rena Potok At The Drama Book Store

Suzanna BowlingOctober 2, 2018
Sarah Ruhl, Mary-Louise Parker

Sarah Ruhl, Letters From Max and Mary-Louise Parker at The Strand’s Book Room Thursday

Suzanna BowlingSeptember 19, 2018
Gary Busey

Gary Busey and Buseyisms Book Warming at the Friars Club

Magda KatzSeptember 8, 2018

Sally Field, Jane Fonda, Jane Lynch, Reeve Carney, Reese Witherspoon and More in Talks and Cabaret

Suzanna BowlingSeptember 1, 2018