They say you can find everything in New York City. Well, now in Times Square even ramen lovers can rejoice with a found treasure at the newly opened ICHIRAN. The chain is known throughout the world for leading the pack when it comes to fans who are obsessed with Tonkotsu ramen.
While many of the amazing menu items structure and recipes lie in a bed of secrecy there is no whispering when it comes to the love of this place. It is all shouts from the rooftop.
Located at 152 West 49th Street is the well-established and fun restaurant. Walking in can be a bit shocking to a newcomer of this genre of food. But, it is worth adjusting too. Instead of traditional American-style tables there is rather bi-level seating with collapsible wooden dividers, so guests can now enjoy group dining as well as solo. Every bite becomes a true experience due to this dynamic. The design of the Times Square location mirrors the ICHIRANs in Japan and pay homage to the Showa Era in the 1960’s
Eating here is an experience. Servers stand behind panels and are called upon with the ring of a bell to fulfill your order. Only a set of friendly hands are seen when each dish is presented.
Every taste is truly epic. From their original spices to their Kae-Dama (noodle refill) it’s a ramen lovers dream come true. Ingredients are expertly crafted in their Brooklyn factory and then brought to each location to be prepped by the staff (more of the stuff of legendary secrecy to add to the fun). The Hakata-style homemade thin noodles are made using ICHIRAN’s unique blend of flour, producing the perfect texture to pair with the broth and spicy red sauce. The broth is rich in natural collagen and ICHIRAN is the first ramen company to use Trans Fat free natural oil.
The Original Spicy Red Sauce (Hiden no Tare) is ICHIRAN’s greatest secret and only four people have access to the recipe. Really it is that good that it is no wonder they don’t want to let it out! Each ramen bowl can be tailored with the diner’s choice of dashi flavoring, richness levels, garlic, scallion, Chashu (sliced pork), Hiden no Tare and noodle textures.
Not to be outdone there is also a fantastic dessert of Matcha pudding with Kuromitsu (brown sugar). Pushing once again a signal with a special silver plate a delightful siren then rings out. Promptly this sweetness is brought out to you. It is not to be missed.
To add to the great dinning experience is knowing workers are paid wonderfully and in cultural tradition there is no tipping.
ICHIRAN has 75 locations throughout Asia. The family-owned business started in Fukuoka as a simple ramen stall in 1960 and ultimately created the “Five Originals” for Tonkotsu ramen including Original Spicy Red Sauce, aromatic Tonkotsu broth, solo dining booths, order forms and the Kae-Dama ordering system. The team at ICHIRAN is committed to providing the most authentic and quality flavor Tonkotsu ramen experience using the finest ingredients, masterful techniques and family secret preparations by gifted artisans. The newest location in Times Square is a great gift to the city to add to the portfolio.
For more information on hours please visit www.ichiranusa.com.