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Three Kings Restaurant Comes to NoMad District

Three Kings Restaurant Comes to NoMad District

Chef Dale Talde and his partners, David Massoni and John Bush, all of Three Kings Restaurant Group, will make their first foray into Manhattan this year, opening three spots within the brand new Arlo NoMad hotel, located at 11 East 31st Street.  Scheduled to open November 21 are three unique concepts: Massoni, a full-service restaurant that will serve “Inauthentic Italian” fare; BARlo, the 2nd floor bar and adjoining terrace; and The Heights, a seasonal rooftop bar and patio (The Heights will officially open for business in the Spring of 2017). Arlo NoMad is the second Arlo property to open in New York City this year – Arlo Hudson Square opened this past September at 231 Hudson Street.

Three Kings Restaurant Group will be handling all of the food and beverage in the hotel, as well as the food at the Bodega, the grab n’ go station in the lobby, which will feature pizza—Dale’s take on his favorite pan pizza (which will also be available at Massoni). Pies will rotate seasonally and will include options like: Ricotta, Charred Brussels Sprouts & Pistachio Pesto; and Pepperoni, Pickled Peppers and Honey.  Pizza will be available by the slice or whole pie in the lobby. Additional grab n’ go items will include an array of salads, sandwiches, desserts, freshly squeezed juices and coffee, as well as prepackaged items curated by small-batch food purveyor Mouth.

At Massoni, diners will have the option of breakfast, lunch or dinner, and will be able to sample Chef Dale Talde’s “Inauthentic Italian” cuisine, featuring classic Italian dishes with multi-cultural flavors and ingredients. The breakfast menu features dishes such as the Farro Grain Bowl with n’duja, napa cabbage, sunny egg and seasoned nori; Breakfast Pizza with bacon, egg and cheese; and Polenta Pancakes with prosciutto and brown butter syrup. Lunch and dinner menus will include items like: Biryani Rice Balls with cool ranch raita and spicy tomato; Fritto Misto with calamari, grapes, shrimp, pickles and a two dipping sauces – fra diavolo and pastrami spiced aioli; Brick Chicken with Calabrian spiced yogurt and Chinese mustard greens; and Whole Steamed Orata with marcona almonds, caper-ginger relish and hot olive oil soy.  A variety of savory cannoli will also be available at lunch and dinner. A Beef Tartare Cannoli with pistachio will be the first installation, while other variations down the road will include a Cacio e Pepe Cannoli with honey and an Eggplant Caponata Cannoli with cocoa nibs. On the sweet side of things, a Snickers Cannoli and Massoni sundae will comprise the dessert menu.

When it comes to the pizza and pasta menu at Massoni and BARlo, again, dishes will have a classic element, coupled with a unique twist from Dale.  Pasta options include Malfade with uni, Serrano and smoked onion dashi; Black and Red Papperdelle with blue crab, kielbasa, garlic & Old Bay fonduta; Rigatoni alla Singapore with clams, shrimp, Italian sausage, Chinese broccoli and XO – the pasta dough for the rigatoni is made with curry.  On the pizza front, beyond the grab n’ go options in the lobby, additional variations include: Ricotta salata, charred brussels sprouts, pistachio pesto; and Mushroom, French onion mascarpone, smoked mozzarella, amongst other options.

The cocktail program at Massoni will be rooted in the classic cocktails of New York City. Like the food, the influence of Italian – American culinary traditions and flavors will find their way into updated classics.  The drinks take their names from the last stops of the different subway lines that run throughout the city and include: Far Rockaway, with Melletti Amaro, Rittenhouse Rye, fresh lime juice and house prosecco; Flatbush, with Aperol, rhubarb bitters and tonic water; and Stillwell, with Absolut Elix, Fords gin, Lillet Blanc and fennel bitters, amongst others. Massoni will also offer an entirely Italian-focused wine program, consisting of about 15 white and 20-25 red. The offerings will span all of Italy, including both traditional and more offbeat options, as well as several to choose from some of the smaller vineyards. On the beer front, both Italian and craft domestic brews will be available.

At BARlo, located on the 2nd floor, the full Massoni dinner menu will be available, including the cocktails, as well as a classic cocktail list, focusing on the cocktails that are standards in the bars of New York City: Manhattan, Old Fashion, Gin & Tonic, Rum & Coke, Champagne Cocktail and Margarita. The BARlo cocktail list will also feature nightly drink specials that are seasonally inspired. Upstairs on the roof at The Heights, in addition to the Massoni cocktail list, the roof top bar will feature two Taylor Slush flavors—one beer and one booze—that will be served directly from the machine, as well as a few cocktail options that will be exclusive to the roof, each named after a different neighborhood in New York City that have the word “Heights” in them: Brooklyn, a watermelon margarita; Crown, a rum old fashioned; Washington, a whiskey ginger smash, and more. The Heights will also offer a small snack menu. The Heights will open for business in the spring of 2017.

The guys have some fun programming in store for the new spots, including large format weekly dinners, industry-only wine tastings, a monthly Polenta Night, a Guest Chef Series (the first of which will feature Chef Michael Toscano of Le Farfalle in Charleston, SC in the winter of 2017), as well as cooking classes pegged to Dale’s cookbook, and a “Ru Paul’s Drag Race” night screening.

Arlo is the first micro hotel in the United States with four-star design.  A new brand by Quadrum Global, Simon-Baron, KSNY and Eagle Point Hotel Partners, Arlo Hotels feature rooms that though small by design, provide guests with superior furnishings, fixtures and materials. Both hotel properties – Arlo Hudson Square and Arlo NoMad- sourced innovative partners and local finds to create custom experiences to enhance the guest experience, from wellness and cultural pursuits to culinary adventures and urban exploring.

Set in the heart of NoMad just steps from the Empire State Building, the three unique spaces at Arlo NoMad were designed by two different design firms: Workshop/APD designed Massoni, while AvroKO designed BARlo and The Heights.

massoni “In designing Massoni, we combined the romanticism of New York with the city’s weathered, beaten grit to deliver an experience that perfectly balances the clean design of the Arlo Hotel with the colorful personality of Three Kings Restaurant Group,” according to Matt Berman, Principal at Workshop/APD. While the hotel features extremely white, clean, and crisp design elements, the experience when crossing the threshold from the lobby into the bar at Massoni is transformative. Grit is the theme when it comes to the overall design of Massoni, showcased in a dramatically lit fire escape that sets the backdrop for the restaurant, while romanticizing this aspect of Old New York. Much of the materials and items featured throughout have a certain amount of grit and certain level of wear. Steel, brick, and concrete elements are featured throughout, even the fabric that has been chosen looks like it’s been worn so that it has a little bit of a faded quality to it. The salvaged pine chevron flooring is reclaimed from a garage on the Upper East Side that was torn down, while pine, a very soft material that marks easily, to add to the beaten and weathered vibe, was used intentionally. The graphics throughout the space – which were inspired by street signage and the cutting edge graphic design that is going on in the country – are a subtle nod to the Italian cuisine on the menu. Additional elements are layered throughout the space to achieve an understated connection to Italy.  Massoni features 58 seats in the main dining area, and a total of 19 in the bar.

Each Arlo hotel is designed to reflect the energy, history, and local context of the neighborhood in which it is located. For Arlo NoMad, AvroKO created a design that celebrates the verticality and density of the surrounding high-rise neighborhood. The clean and edited design is enlivened by art features that make reference not only to the celebrated construction of the nearby Empire State Building, but also to the more recent renaissance of the area and its current building boom.

BARlo, a cozy, wood-paneled bar at the back of the second floor, is a comfortable spot to work, play, and socialize with friends. By day, the space is perfect for individual work or casual collaboration, or to play a board game or cards. At night, guests fill the space with boisterous energy. One wall of the space is raw, architectural concrete, revealing the structure that supports the tower above, while the other walls are paneled in rich walnut. Framing the bar counter is a large wall of shelves filled with wine. Custom leather couches and custom decorative lighting give the space a signature urbane look while vintage posters of New York City from the 1960’s layer in a modernist visual language. BARlo features six seats at the bar, as well as 12 lounge seats with tables, and three 8-10 person “studios,” with retractable walls to accommodate larger parties and/or meetings.

Located on the rooftop, The Heights is an outdoor perch with stunning views. As guests lounge on custom designed soft seating, mingle at drink rails, or converse around tables, they are dazzled by an up close view of the Empire State Building on one side, as well as the more distant vistas through the surrounding skyscrapers. A glass railing and drink rail blurs the boundaries between the rooftop and the surrounding buildings, giving guests the feeling they are floating. A dramatic cantilevered glass floor – an urban version of a glass bottom boat– lets guests feel they are levitating thirty floors above the street below. The space is designed to provide comfort and support for a great evening, but largely recedes to showcase the dazzling views and surroundings. The Heights features eight seats at the bar, and 46 lounge-style seats with tables.

The Three Kings have brought together an extraordinary group of talented industry folks to sculpt the perfect management team, including: Mike Pryor, the former Director of Operations for all of the Three Kings Brooklyn locations.  Mike will serve as the General Manager of F&B for Arlo NoMad.  Bill Reilly, the Corporate Beverage Director, who will assist John Bush with the beverage program, and Scott McDonald, who will serve as Executive Chef, under Dale.

Massoni will be open seven days a week, offering breakfast from 7:00AM – 10:30AM (breakfast will be always be available on the main level and second floor terrace/lounge areas as well); and dinner from 5:00PM – 11:00PM. Lunch, which will officially start a few weeks after the opening, will be from 12:00PM – 3:00PM; The bar at Massoni will be open daily until 2:00AM; BARlo will remain open until 4:00AM daily (with full Massoni menu until the kitchen closes); and The Heights will be open in the Spring, Sunday – Thursday, until 12:00AM, and Friday & Saturday, until 1:00AM. Reservations can be made in advance for Massoni via OpenTable. For more information, visit or, or call (212) 951-1141.




ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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