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TikTok Marketing For Beginners- A Marketer’s Guide to Advertising on TikTok

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TikTok has grown as an option for marketing campaign for its inclusive, active, new gen, and popular features. 

TikTok has gained immense popularity since its inception and becomes the most downloaded apps in the world. It was started in China in quite a humble way from a simple video-sharing app- tagged Douyin.  In 2018, it bought the app, Musical.ly and, this proved to be the turning point. This mixing got even the non-Chinese users to get using TikTok. The company still operates Douyin as a separate app in its home country. Owing to its growing popularity and huge followers the companies have started to use it for marketing campaigns.

Marketers or business managers were unaware of TikTok as it had its target audience, mostly below the age of 30 specifically, between the ages of 12 to 25. However, it grew significantly and was adopted by many celebrities and actors, that it became a household name. It was the most downloaded app in 2018. In October 2018, it was the most downloaded app from Google Play. Overall it ranked third in the world in November 2018. The figures show its mass appeal. It has over 1.1 billion installs in March 2019. More than 500 million people from all parts of the globe use it monthly. TikTok has 43% of its global users from India alone.  

There are ways in which marketers can make the most of TikTok for business, but then need to understand the basics of TikTok marketing. Using TikTok as an advertising platform is a domain that is gaining popularity.

What is TikTok?

TikTok is a platform where users can simply upload their videos lip-synching to the music videos. It is an interesting and entertaining platform. The influencers (talented and technically sound) on TikTok take a further dig and upload the video with original audio content. 

TikTok targets audience from the age group of 13-24 -year- olds. As the app grew, the content also started to grow. TikTok encourages 15 seconds long videos to 60-second storie types videos. With the growing popularity of the app, the fan base is also increasing. It is no longer just music videos, but now there are performances by pranksters, stand-up comedians, dancers, fashions buffs, craft funs, DIYs, and even the videos that are shared with some products being used. Thus this became a type of TikTok ad and attracted the marketers for campaigns. 

Users of TikTok:

The users of TikTok belong mostly to Generation Z with a female bias. It has 66% of its users under the age of 30, and also, 66% of its users are females. It has worldwide users, mostly in the USA, India, and China. 

How to use the TikTok marketing campaign:

There are three ways in which the brands can use TikTok ads:

  • Create their channel and upload videos of their products or services on the channel.
  • With the influencers, they can spread the content to a wider audience.
  • TikTok ads can be used as a model for advertising products or services. Although it will be too soon for ads on TikTok. The app is not as big as Instagram, Facebook, or YouTube. Still, with the passage of time, it will gain popularity and become an established platform for advertising.

Brands usually work in a combination with the above-listed ideas. They create their channels and work with influencers to promote their products or services. There are ways in which the marketers use their channel or work with influencers to promote their marketing campaigns:

  • Hashtag challenge: challenges are loved and accepted on this platform. A challenge is taken up and a video is made to fulfill the challenge, and it has given a #-tag name to make it easy to find and memorable. Brands can encourage hashtag challenges of using their products. They can either put up the challenge on their channel and ask for videos or work with influencers to start the hashtag challenge.
  • The influencer way of marketing- the influencer marketing techniques as seen in video-based platform like YouTube will work on TikTok also. Ask the influencer (who suits your product) to create video content regarding your product. The influencer knows what kind of content is liked by their followers and will create content accordingly. There are even TikTok analytics and viewer tools like Tikster, that can help to target the right influencer.
  • User-generated channel- this type of TikTok marketing can again be done by own channel or with the help of influencers to encourage their followers to create user-generated content (UGC) to support the brand. Generation Z loves inclusive advertising in place of the passive mode. They would prefer to use the product and advertise it rather than sitting at home and viewing some ads on the sitcom. If the users are made to use your products and share videos of it, the product will get high buy-in.    
  • TikTok ads– TikTok has started to experiment with advertisements. There is no formal set-up for profit sharing, but they are getting to set up a way where more and more marketers will be able to advertise and promote their product. From January 2019, they started with short ads. Currently, it is testing the market for ads in the US and Europe. An advertising pitch deck was started in late 2018. This pitch deck specified the types of ads that can be shared by brands. It also has a lot of ad pitches that can be made available to brands on TikTok. 

    The list of available ads are as follows:
  • Brand takeover
  • Snapchat-style 2D lens for filters for photos
  • In-feed native video
  • Hashtag challenge

Marketers are using new and unconventional ways of advertising, and in the list, TikTok is emerging as it new, inclusive, active, and has immense scope for the display of talent. 

Images Reference Links:

  • https://img.olhardigital.com.br/uploads/acervo_imagens/2019/11/r16x9/20191118034112_1200_675_-_tik_tok.jpg
  • https://marketingland.com/wp-content/ml-loads/2019/03/tik-tok-app-stock.jpg
  • https://influencermarketinghub.com/wp-content/uploads/2019/05/TikTok-Marketing-Guide-1140×597.jpg
  • https://static.adweek.com/adweek.com-prod/wp-content/uploads/2019/11/platform-influencer-campaign-PAGE-20191.jpg
  • https://aritic.com/blog/aritic-pinpoint/wp-content/uploads/sites/3/2019/01/TikTok-Lead-Capturing-Guide-756×288.png

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10 Strategies for Running a Low-Cost Cleaning Franchise

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Franchise ownership can be lucrative, especially in the cleaning industry, where demand remains steady. However, for many prospective business owners, the upfront costs associated with franchising can seem daunting. Fear not! With the right strategies and a keen eye for efficiency, running a cleaning franchise sustainably is entirely feasible. This article explores ten tips to help you maximize resources and build a successful business without breaking the bank.

Leverage Technology for Efficiency

Invest in scheduling software to optimize your team’s workflow, track expenses, and manage client communications effectively. By leveraging technology, you can minimize administrative tasks, allowing you to focus on growing your franchise. Additionally, consider implementing automated billing systems to ensure timely payments and improve cash flow management.

Focus on Targeted Marketing Efforts

Instead of splurging on expensive advertising campaigns, concentrate your marketing efforts on targeted strategies. Utilize social media platforms to engage with local communities and offer promotions to attract new clients. 

Collaborate with complementary businesses, such as real estate agencies or property management companies, to expand your customer base through referrals. Additionally, consider investing in search engine optimization (SEO) to attract organic traffic to your website.

Implement Cost-Effective Cleaning Techniques

Train your staff in time-saving techniques and utilize environmentally friendly cleaning products that are both effective and budget-friendly. By optimizing your cleaning processes, you can enhance productivity while keeping costs to a minimum, ultimately boosting the profitability of your low-cost cleaning franchise. Furthermore, consider offering package deals or subscription-based services to encourage recurring business and maximize revenue streams.

Negotiate Supplier Contracts

Establishing strong supplier relationships is essential for any business, especially when operating on a tight budget. Negotiate favorable terms and bulk discounts to lower cleaning supplies and equipment costs. Consider joining purchasing cooperatives or industry associations to access exclusive deals and further reduce expenses. Additionally, explore alternative suppliers and compare prices regularly to ensure you get the best value.

Embrace Frugal Business Practices

Running a low-cost franchise requires a mindset of frugality and resourcefulness. Cut unnecessary expenses wherever possible, minimizing office space, reducing energy consumption, or optimizing supply chain logistics. 

By embracing frugal business practices, you can maximize profitability without compromising on quality. Furthermore, encourage your team to suggest cost-saving ideas and reward innovative solutions that contribute to the success of your cleaning franchise.

Offer Value-Added Services

Differentiate your cleaning business by offering value-added services catering to unique needs. Whether it’s specialized cleaning solutions, eco-friendly initiatives, or flexible scheduling options, providing additional value can justify higher rates and enhance customer satisfaction. You can attract and retain loyal clientele by focusing on quality and innovation.

Invest in Employee Training and Development

Your employees are the backbone of your cleaning business, so investing in their training and development is crucial for long-term success. Provide ongoing education and certification opportunities to enhance their skills and expertise. 

A well-trained workforce improves the quality of your services and increases efficiency and customer retention. Furthermore, foster a culture of continuous learning and recognize and reward employee achievements to boost morale and motivation within your team.

Optimize Route Planning

Efficient route planning is essential for minimizing travel time and maximizing productivity in the cleaning industry. Utilizing mapping software to optimize your team’s routes and schedules reduces fuel costs and vehicle wear and tear. Strategically planning your operations can improve efficiency and profitability while maintaining competitive pricing. 



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Business Owners Benefit with Expedited Business Capital Planning

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As businesses navigate the complexities of growth and sustainability, the importance of financial discipline cannot be overstated. Velocity Capital Group stands at the forefront of business financial discipline, offering expedited business capital solutions tailored to meet the evolving needs of modern enterprises

“Drawing from over two decades of experience in subprime financing space, Velocity Capital Group merges finance with technology, streamlining the funding process to prioritize speed and transparency,” says Jay Avigdor, President and CEO of Velocity Capital Group. “Our expedited business capital enhances financial discipline for business owners, providing insights into the strategic deployment of funds and the resulting benefits for organizational growth.”

Understanding Merchant Cash Advances

Merchant cash advances serve as a lifeline for businesses seeking rapid access to capital without the cumbersome processes often associated with traditional loans. “At Velocity Capital Group, MCAs are a cornerstone of our financing solutions, designed to provide same-day capital to businesses across the United States,” Avigdor states.

The funding process: The MCA funding process comprises several stages, beginning with the application phase. Business owners are required to submit essential documents, including recent bank statements and identification, to gain insights into their financial situation. “Our streamlined application process ensures minimal hassle and quick responses,” says Avigdor.

Risk analysis and offer: “Following the application, our team meticulously analyzes the risk associated with the requested amount, providing business owners with tailored offers aligned with their needs,” Avigdor says. “Transparency is paramount at every stage, ensuring clarity and informed decision-making for our clients.”

Expedited funding: “Upon acceptance of the offer, Velocity Capital Group swiftly disburses funds, often within the same day or week of approval,” explains Avigdor. “This expedited funding process empowers businesses to address immediate financial needs, seize opportunities, and propel growth without delay.”

Repayment and renewal: “Repayment occurs through automatic debits from the business’s accounts, simplifying the process for entrepreneurs,” says Avigdor. “Moreover, our renewal options offer businesses the flexibility to access additional capital once a significant portion of the principal sum has been repaid, fostering financial agility and continuity.”

By understanding the intricacies of MCAs, business owners can navigate cash flow challenges, seize growth opportunities, and enhance overall financial discipline. Velocity Capital Group’s commitment to transparency, speed, and client-centric solutions ensures businesses can thrive in today’s competitive landscape.

The Benefits of Expedited Business Capital

Expedited business capital, such as that provided by Velocity Capital Group, offers a multitude of advantages for entrepreneurs and business owners seeking to optimize their financial operations and drive growth. Time is the key to expedited business capital, ensuring businesses can promptly access much-needed funds. Velocity Capital Group’s automated funding system streamlines the process, minimizing waiting times and enabling swift deployment of capital to address urgent needs or capitalize on time-sensitive opportunities.

Moreover, expedited capital provides businesses with the flexibility to adapt to changing circumstances and seize growth opportunities as they arise. From investing in new equipment to expanding operations or launching marketing initiatives, access to rapid funding empowers businesses to make strategic decisions without being hindered by financial constraints.

By alleviating cash flow constraints, expedited capital facilitates smoother operations and mitigates the risk of disruptions due to financial gaps. “Businesses can meet payroll, cover unexpected expenses, and fulfill orders without experiencing delays or compromising on quality,” Avigdor adds, “thereby enhancing overall efficiency and customer satisfaction.”

Expedited capital also empowers businesses to strategically deploy funds on initiatives that generate the highest return on investment and drive long-term success. Whether investing in research and development, upgrading technology infrastructure, or expanding product lines, businesses can allocate capital efficiently to maximize growth potential.

With expedited business capital from Velocity Capital Group, entrepreneurs and business owners are empowered to navigate challenges, capitalize on opportunities, and achieve their growth objectives with speed and confidence. By harnessing the benefits of expedited capital, businesses can unlock their full potential and thrive in today’s competitive landscape.

Strategic Utilization of Business Capital

Efficient deployment of business capital is essential for maximizing its impact and fostering sustainable growth. “With expedited capital from Velocity Capital Group, businesses can strategically allocate funds in ways that drive long-term success,” Avigdor shares.

One strategic approach is to focus on creating new revenue streams. By investing in initiatives such as developing a new website or launching innovative products, businesses can expand their offerings and attract new customers, ultimately boosting revenue generation.

Improving operations is another area where business capital can be strategically utilized, as allocating funds to enhance operational efficiency can lead to cost savings and improved performance. Moreover, addressing ongoing business problems is crucial for maintaining competitiveness and sustainability, and expedited capital can be used to swiftly address issues hindering business operations to ensure smoother workflows and mitigate potential risks.

Mitigating Risks and Challenges

While expedited business capital offers benefits, it’s vital to acknowledge associated risks and take proactive measures to mitigate them. One common risk is defaulting on MCAs, leading to financial strain, which businesses can address by assessing their repayment capacity carefully and borrowing responsibly.

Additionally, businesses should be cautious of stacking multiple MCAs simultaneously, which can lead to financial instability. Communication with lenders is crucial in times of financial hardship when negotiating alternative repayment plans. By taking these precautions, businesses can navigate the complexities of expedited capital more effectively, ensuring a smoother and more successful financial journey.

In the fast-paced world of business, expedited capital from Velocity Capital Group offers a valuable lifeline for entrepreneurs seeking rapid access to funds, though businesses must still approach this financing option with caution and awareness of potential risks.

“By strategically deploying funds to create new revenue streams, improve operations, address ongoing challenges, and seize opportunities, businesses can maximize the impact of expedited capital on their growth trajectory,” Avigdor notes.

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Safety Rules Your Business Needs to Follow

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While the bottom line is certainly important in any business, you must never neglect safety. Safety must be a priority in any company, especially those operating in any hazardous industry. As an employer, you have a legal responsibility to provide a safe working environment for your employees. So, what are a few safety rules to follow? Keep reading to discover how you can make your business safe and avoid opening yourself up to liability.

Make Sure the Building is in Good Condition

First, you need to ensure that your building is in good condition for staff, customers, and any other visitors. This means regular inspections and maintenance and getting repairs carried out as soon as possible. Regular cleaning of all areas is also important.

Provide Appropriate Safety Equipment

You must also provide appropriate safety equipment for your staff. Many industries have various hazards faced by employees daily, so they need to have equipment that will protect them and help them carry out their roles with confidence. Additionally, you should look to automate as many dangerous processes as possible to protect workers. You can use industrial controls to automate various functions in many different sectors.

Prevent People/Objects From Falling Over Open Edges

Open edges can be incredibly hazardous. This is why you must take measures to prevent people and objects from falling over open ledges, which can be achieved with fencing or guard rails.

Keep Spaces Clear

Any space where people walk each day must be kept clear to allow for easy escape in the event of a fire and to prevent trips, slips, and falls. This means keeping floors, corridors, and stairs unobstructed at all times, including keeping spaces clear of trailing cables.

Keep Workstations Well-Lit

All workstations should be well-lit. This prevents eye strain and ensures that workers can complete any hazardous work with complete visibility.

A Reasonable Working Temperature

You must also consider the working temperature in your work environment. You must provide a comfortable and stable temperature so that staff can work to their full potential each day and for their health and well-being. This will be at least 16 °C, or 13 °C for strenuous work, unless it is impractical to do so, e.g., in the food industry. You must also ensure that workspaces are well-ventilated to circulate fresh air.

These are the main rules to follow to create a safe work environment. Safety must always be a priority, particularly as you have a legal responsibility to provide a safe working environment for employees. Hazards exist in every industry, and even a typical office-based business can present dangers to workers. By focusing on the above areas, you will create a safe work environment so that your staff can work safely and with confidence each day.

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Recruiting Web developer: Necessary Skills and Tools

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The recruitment process becomes more complex for companies in need of IT professionals, such as when looking to hire web developer. Research from LinkedIn reveals that the average time to hire a software engineer is 49 days. The high cost of IT services and the demand for specialized experts extend the hiring timeline and drain company resources.

Who are they? 

The term web developer encompasses three specializations. Backend developers focus on the internal workings of a website or application, while frontend developers handle the external aspects of digital products. Fullstack developers combine both of these areas of development. Those who are just starting their journey in web development often begin as generalists, becoming invaluable for basic projects in the early stages. To excel in this field, one must engage in rigorous and extensive learning before deciding which path resonates more: backend or frontend development.

Frontend Developer: The Visible Part of the Iceberg

A frontend developer ensures that the user’s interaction with a website is as intuitive and pleasant as possible. This involves everything that the user can see and interact with, from clicking buttons to liking photos and adding items to a shopping cart. The quality of the user interface, its attractiveness, and usability are the responsibility of the frontend developer. Should the interface fail to impress or fit properly on mobile screens, the frontend developer is the one to address.

Backend Specialist: The Core of the Website

The backend specialist takes care of the website’s internals, focusing on server-side operations. This role involves processing requests from the website’s frontend, executing them, and sending the results back. Errors or mismatches in the data displayed, such as clicking on a purse and seeing a backpack, are typically issues rooted in backend development.

Fullstack Developer: The Jack-of-All-Trades

A fullstack developer bridges the gap between frontend and backend, possessing a broad knowledge base that allows them to work on both sides. While they may not dive deep into the intricacies of each field, their comprehensive understanding enables them to manage entire projects, albeit not as quickly as specialists might. Fullstack developers often have a background in backend development but have expanded their skill set to include frontend tasks, offering a well-rounded perspective on web development.

Tips for Hiring a Developer

Before running to the websites for finding developers, let’s first address the essentials you need to understand about identifying talented developers for your business.

Here are four tips for hiring developers:

  1. Define Your Company’s Technological Needs: Understand the modern technology stacks and identify what fits your project best. Clearly outline your company’s technology requirements from the outset.
  2. Assess the Candidate’s Level: Before hiring remote programmers, take the time to review the developer’s portfolio and feedback to gauge their professionalism and skill level.
  3. Hire with the Future in Mind: Prepare a list of questions that reflect your company’s culture for future interviews. Choosing a candidate who aligns with your company’s vision and values is as important as their technical skills.
  4. Attract Specialists: With the competition for top talent being fierce, remember to highlight why candidates should choose to work with you. Offering a compelling value proposition can make your company stand out to prospective hires.

Remember that the quest for the perfect developer shouldn’t overshadow the importance of adaptability and potential for growth. A candidate’s ability to learn, adapt, and evolve with your company can be just as valuable, if not more so, than their current skill set. 

The Essence of Hiring a Web Developer

Successfully hiring a web developer depends on a balance of technical expertise, cultural fit, and future potential. It’s not just about filling a position, but investing in a partnership that fosters mutual growth. By defining your needs, assessing skills, and emphasizing your company’s unique value, you can attract and retain top talent, propelling your business forward.

Highlighting your company’s unique value proposition – be it opportunities for professional growth, a collaborative work environment, or innovative projects, can significantly enhance your appeal to potential candidates.

The process of recruiting a web developer is a calculated move that, when done well, can dramatically change the course of your company. It’s about creating an environment where talent thrives, innovations flourish, and business goals are met with unwavering commitment and excellence.



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5 Reasons Why You Should Consider Pre-Decision Services When Relocating

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Knowing about pre-decision services can entirely change the hiring procedure, whether you’re a company or a candidate applying for a job. Pre-decision services are programs a third-party business offers future employees before hiring. These services range from counseling and relocation to destination mortgage pre-approval.

But why would a business want to implement these programs? There are many strategic reasons why pre-decision services can benefit the corporation. We’ll emphasize some of those motivations below.

#1: Improved Job Acceptance Ratios

Implementing pre-decision services is one major factor in attracting the proper type of candidates. If a business is employing remotely and anticipates a candidate moving if employed, it’s crucial to have pre-decision services already executed. Without them, candidates feel like there are more risks involved, and if the premature stages of the interview process don’t go as they think, then the corporation may lose out on them.

Having a program already in place before hiring can help alleviate concerns. This leads to more prosperous interviews and job acceptance ratios.

#2: Eliminate Risk

Pre-decision services are designed to help mitigate risks on both ends. Employers can secure candidates who may have been reluctant to relocate. They also benefit by lowering relocation costs through meticulous planning and relocation packages. The pre-decision services correspondingly shed light on candidate concerns or deal breakers and help modify coming hiring techniques.

On the other hand, candidates make better-informed decisions and have an obvious picture of outcomes. They can better comprehend the potential changes in the cost of living and search for other resources they’d need. This can also assist families moving with the candidate, as it can aid in identifying all required resources. Across the board, pre-decision services ease the strain and eliminate risks families wouldn’t want to take.

#3: Briefer Hire Times

When candidates feel like there is a more streamlined procedure, they will be more inclined to make the move. As a corporation, you want to search for qualified and available candidates to move. If you don’t offer pre-decision services, candidates might become more doubtful, as there are considerable risks, and most of the relocation would be on them.

By implementing pre-decision programs, companies can provide future employees with diverse services to support them in the job market. This can hasten the hiring process and get prospective employees to join the company quickly. There is minor latency in waiting for responses, and the process moves fast due to the mitigated risks and the provision of resources to candidates.

#4: Finer Talent Pool

Pre-decision services are also developed to help attract the right candidates for the job. If a company is going to fill a role, it should go the extra mile and guarantee that the future employee is capable or excels in the role. Qualified candidates can be found worldwide, and relocation services would be necessary.

By implementing pre-decision services, employers can ensure they get the most suitable candidates for the job rather than just filling the role. They are more likely to secure a skilled candidate who might have doubts about the move. Plus, businesses can extend their search across the nation or internationally.

#5: Sounder Relations

By implementing pre-decision services, companies are already strengthening the employee-employer relationship. Constructing sounder relations can build trust and encourage candidates to accept the position and company. Once the hiring process is complete, corporations can employ their preferred candidates without hesitation. Building trust can go a long way when you’re employing qualified candidates.

Businesses should consider implementing pre-decision programs and services when searching for capable candidates. The services can make a monumental difference in the pre-hire procedure and help secure more promising candidates. If companies are apprehensive about the expense of implementing those services, they can employ a third party.

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