Succeeding in the fashion industry is never easy. The competition is stiff and there is so much work that has to be done. However, thanks to the Internet, it is much easier to succeed today. You only need to understand what needs to be done to attract more customers and to keep them coming back for more.
Below are some of the things you should consider doing.
Give customers love regularly
The Harvard Business Review stated that it costs 55 to 25% more to acquire customers than to retain existing ones. This is why more focus should be on customer retention. The strategy should include the use of loyalty programs like offering discounts to the most frequent customers. By so doing, you will give them an incentive to shop with you more often.
Provide great customer support
This goes for all businesses. If the quality of customer support you provide is poor, you will end up losing customers. Start by making it easy for customers to contact you and also offer a good return policy. You should have a customer service team available to cater to the issues that your customers may have. Never take too long to respond to the complaint of a customer. Offering better customer support will shorten the sales cycle and keep customers coming back for more.
Give them a reason to come back
In addition to providing great customer support, you need to keep reaching out to your customers. An email marketing campaign, for example, can be used to deliver promotions to the inboxes of your customers once a week. This helps keep your store on top-of-mind. Tailor promotions to your customers. If you want to promote chef uniforms, focus on restaurants. Sending the same message to schools will have a very small impact.
Use great images
The unique thing about online shopping is that people never get to get their hands on the item they are purchasing. They rely on the descriptions provided and on the images. This is why you should provide high-quality images that capture the item you want to sell. Never use stock photos. Hire a professional fashion photographer to take amazing photos of your products.
Make it easy for customers to find you
This is where search engine optimization comes in handy. Word of mouth will only take you so far. To reach out to more customers and boost sales, you have to invest in SEO. Doing so will ensure that your website ranks high in search engine results. An SEO expert will further ensure that your pages are optimized for search with great web design, product descriptions, Meta tags and link building and so on. All your product pages should be indexed properly.
Your online store should be mobile friendly. This is because most customers will access your website using mobile devices. Failing to accommodate them will lead to lost business.
All the aforementioned tips will help you get better results from your online business. Last but not least, you have to get the pricing right. Perform a research on pricing before you add your price.