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Top 10 Benefits of Real Estate Text Message Marketing



The ability to reach, engage, and nurture prospects is crucial for real estate agents, brokers and property managers. Without the ability to communicate and build relationships with clients a real estate business has little chance of succeeding.

Fortunately, more and more real estate agents are well aware of this fact as is shown in the Placester Real Estate Marketing Strategy Survey Report 2018, where, from 249 respondents, 20.7% said that a mobile marketing tactic they want to try is sending nurture texts to their top leads. 

Today, consumers prefer to communicate via different channels. One of those channels is SMS or mobile text messaging. So, it only makes sense for agents and brokers to jump into real estate text message marketing and start reaping the benefits that it offers.

Benefits of Real Estate Text Message Marketing

So, what exactly are the benefits of real estate SMS marketing? Of course, this should be just one tool in an entire arsenal used by real estate professionals, together with social media and video marketing and other technology.

When it comes to real estate text message marketing, its benefits are far and wide, but in particular, these are the 10 reasons why realtors should step up their use of SMS:

1.    SMS has a High Open Rate

SMS is often neglected as a communication tool by businesses, which often focus entirely on email and perhaps social media as more “hip”, but in reality, their open rate is far beyond that of emails. According to Gartner, open rates for SMS is an astonishing 98%, while for email, it’s only 20%.

2.    Consumers Want to Receive SMS Notifications

If you are worried about annoying your prospects and invading their privacy if you send them SMS notifications, don’t be. The truth is, consumers are happy to opt-in to SMS notifications. Just in the US, that number is as high as 86%, while in Europe and Asia respectively, 82% and 77% opt-in to receive SMS notifications, according to TextMagic.

3.    It’s Affordable

Compared to other forms of marketing and advertising, real estate SMS marketing is relatively inexpensive and will cost just a fraction of what some more “high-tech” tools do. For instance, it’s really easy to send bulk SMS, provide important information to your prospects and thus generate leads more quickly.

4.    It’s More Personal

Young people today are more likely to buy or rent homes and they are looking for a more personalized communication that email does not provide. Email is still an important business tool, but it is often too impersonal for people. With SMS there’s no such feeling.

5.    There are Fewer Barriers

Spam accounts for at least 45% of all emails sent, although that number could easily be higher. That’s one of the reasons why people are so loath today to even accept advertisers of any kind into their inbox. And to protect themselves from spam and other unwanted emails, people are often using spam filtering tools that may often stop real emails from reaching their recipients.

With SMS, there is no such barrier to entry. It’s a direct connection to customers and all you need is their opt-in (which we already saw is high) to start sending them text messages. Of course, you shouldn’t abuse this privilege as annoyed prospects can still block your phone number.

6.    Response is Faster

Email did a great thing to improve response times from faxes. However, for a business that often relies on fast responses from its leads, it may not be fast enough. Just by the fact that people tend to keep their cell phones close by, they will automatically be more likely to respond faster to a notification you send them.

7.    You Can Send Automated Text Messages

Another great thing about real estate SMS marketing is that you don’t have to type a new response for every SMS you get. Instead, you can setup custom responses based on specific keywords and that way get the necessary information to your clients faster. For example, if they are looking for listing prices, you can already have an automated text message ready to send.

8.    Make Lead Generation More Streamlined

The real estate industry is highly competitive, which makes every lead valuable. This makes a good real estate text lead capture system a must-have for realtors. With it, real estate agents can spend less time and money on attracting new customers or nurturing current leads.

9.    Real Estate Text Message Marketing Improves Data Collection

A good business knows a lot about its customers. Gone are the days when all you needed was to advertise on TV or radio and people would flock to you. Today, businesses spend millions just to collect data about their customers, which help them better understand who they are.

In few industries is knowing your clients as important as in real estate. Just by knowing whether a prospect is married or not, do they have children, pets, where they work, where their children go to school or if they drive a car can give agents a much better idea of what kind of a property can they recommend and at what price.

10.  Set Appointments and Reminders Much Faster

Setting appointments and reminding clients about them has always been the bane of real estate agents. Far too many deals have gone bust because customers forgot about an appointment. Well, SMS is a great tool to remind customers about incoming appointments, or to re-schedule them if necessary.

For instance, you can sync your automated SMS service to your calendar to get an alert when an appointment draws close and then send an automated text message reminding prospects about it. Something like an email is just too clunky for this.

Below a third of buyers actually found a home they purchased through a real estate agent, according to the National Association of Realtors. That shows how important for agents it is to not just get in touch, but also engage and nurture their leads. This is where real estate text lead capture services can be invaluable.

Only 28% of home buyers found their home through a real estate agent

Real estate text message marketing provides plenty of benefits for agents, brokers and property managers and this was just a glimpse of what they can do.  All of this makes SMS, not just a useful, but also a necessary marketing tool if you want to communicate with customers today.

Main Takeaways

  1. Real estate text message marketing can help agents reach younger home buyers and sellers, especially those buying/selling a property for the first time
  2. SMS has a higher response rate than phone, email or social media by 209%. Nearly 30% will respond to SMS and nearly 50% of that will make a purchase.
  3. Text messages also have a whopping 98% open rate, higher than any other communication channel out there.

For the real estate agent, communication is key for success. Fortunately, he now has ample communication channels that he can use to reach, engage and nurture his prospects and clients. One of those keys is almost always in his pocket. SMS or text messaging is a powerful communication tool and is favored by younger generations of home buyers and sellers. If it is used effectively, it can be a valuable tool to propel a real estate business to new heights and help agents close out more deals and close them faster. Few other channels, including email provide the response or open rate that text messaging does and just that alone makes it a must-have for real estate agents, brokers and property managers.


How to Prepare Your Business for a Natural Disaster



Businesses can take a serious financial hit from a natural disaster. If you live in an area that is prone to natural disasters, such as tornadoes, hurricanes, or even severe snowstorms, it is best to prepare your business ahead of time. Being prepared in advance can save you hundreds or even thousands of dollars in repairing damages.

What Is a Public Insurance Adjuster?

 To best prepare your business for a natural disaster, it is best to first understand what might happen in an event out of your control. If your business is damaged in some way by a natural disaster, you will have to be prepared with insurance to cover the damage. For example, most businesses in wildfire regions of the United States are required to have insurance that covers them in the event of a wildfire.

 If you are prepared with insurance for your business, a public insurance adjuster can come into play after the damage has occurred. As opposed to an insurance provider, a public insurance adjuster works for you. This means that they will try to maximize the benefits of your insurance policy to help you recover from the damages.

Having the Right Insurance

Especially in areas prone to natural disaster, it is important to have the right insurance, so you are not impacted financially. If you live in a wooded area prone to tornadoes, you will want to make sure you have tornado insurance coverage that can cover things like shattered windows or a tree falling on your roof. While a public insurance adjuster can help you file the best claim after disaster strikes, they will be working with the insurance that you have before disaster strikes.

Make Sure Your Business Is Prepared Ahead for Bad Weather

 Not all natural disasters can be prepared for, but some can. While it is harder to predict an earthquake, it is easier to predict a hurricane that has been in the forecast for some time. Even in the event of an earthquake, there are certain things you can do to prepare your business. For example, in California, where earthquakes are common, it may not be best to have expensive items on shelves that cannot protect or brace those items for common-sized earthquakes.

 The same goes for your business preparing for a hurricane. If you are receiving warnings about a hurricane in your area, it is best to try and prepare for flooding and high winds by boarding up windows and protecting electrical units from flooding.

When to Contact a Disaster Relief Insurance Claims Adjuster

 After disaster strikes, you will want to contact a public insurance adjuster as soon as possible to help you assess the damage and file a claim. A disaster relief insurance claims adjuster is a public insurance adjuster with specific experience in natural disasters. They will have a full understanding of natural disaster insurance policies that your business may have as part of your coverage. Having someone experienced help you file a claim ensures that you maximize the benefits of your insurance policy at a time when you need the finances the most.

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5 Reasons Your Business Needs a Photo Booth Printer




Are you in the market for a way to make your business more engaging, interactive, and fun? If so, investing in a photo booth printer may just be the answer. Photo booth printers are becoming increasingly popular with businesses worldwide, as they offer customers an entertaining experience that is also incredibly useful for marketing and branding purposes. In this blog post, we will look at five reasons why having a photo booth printer can take your business up a notch – from increased customer engagement to improved brand awareness. Keep reading to find out how!

Increase Brand Visibility – a fun and interactive way to showcase your brand or logo.

Adding a photo booth printer to your business can significantly increase your brand’s visibility. This can help capture the attention of potential customers and provide your existing customer base with an engaging, interactive experience. By using the photo booth to prominently feature your logo, you can ensure that the full impact of your branding will have a lasting impression on those in contact with it. With the increase in popularity of social media, branded images from a photo booth can also be a great way to reach out beyond just those visiting your business, allowing you to promote your brand even further and keep it top of mind for potential customers.

Stand Out – can be customized with your business’s branding.

Are you looking to increase customer engagement and make your business stand out among the competition? Consider investing in a photo booth printer! A photo booth printer lets you personalize it with your company’s branding, helping you create a unique experience for your customers that they won’t find elsewhere. Not only will it ensure people remember your business, but photo booth printers can also be used to generate additional revenue by providing novelty items associated with your business. Take advantage of all the benefits photo booth printers have to offer today and give your customers an unforgettable personalized experience!

Generate Revenue – generate an additional source of revenue.

Have you ever thought of adding a photo booth printer to your business? This is an excellent revenue stream that can provide an additional source of revenue. With its help, you can make more money by allowing customers to take and print photos on the spot with various filters and design options. Furthermore, businesses that offer photo booth printing services can widen their customer base as the demand for such offers continues to increase. By bringing in the option of photo printing, your business could easily stand out from competitors and offer something unique. So why wait? Invest in a photo booth printer today and enjoy a steady flow of income!

Engage Customers – allows them to share their experiences with family and friends.

Photo booths are an exciting addition to retail stores that enable customers to quickly and easily print memorable photos of their experiences in-store. Not only does this provide fun entertainment for the customer, it also encourages them to engage with your business more deeply and spread the word about the positive experience they had. By integrating a photo booth printer into your store, customers can share their photos with family and friends either instantly or later through social media outlets, driving more traffic to your business.

Build a Loyal Following – By offering customers a unique experience, you esure they return time and again.

Through a photo booth printer, you can give your customers an experience they won’t forget! They’ll have the ability to take fun, memorable photos and have them printed right there onsite – making it easy to share their experiences with others. This unique offering is the perfect way to build a loyal following of customers who are eager to come back again and again for delightful experiences.

Furthermore, through creating a connection between your business and your customers, you provide yourself with an added bonus – the potential for further engagement with those same customers (such as on social media) due to the shared memories from their time at your business.


Concluding thoughts


In conclusion, having a photo booth printer is an effective and efficient way to maximize your business’s success. By increasing brand visibility, you can help differentiate yourself from the competition. You can also generate additional sources of revenue with a photo booth printer. Customers will appreciate the ability to quickly print photos in-store and use them to share their experiences with family and friends. Additionally, they will be more likely to return as photo booth printers create meaningful engagement that result in loyal customers. Investing in a photo booth printer is a smart decision for any business looking to be successful!

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Advantages of Using Renewable Energy Sources




Renewable energy sources are derived from natural resources such as sunlight, wind, water, geothermal and biomass. These energy resources are easily replenished compared to non-renewable sources such as fossil fuels. They are also considered clean and alternative energy sources because they don’t produce large amounts of harmful carbon dioxide gas and other similar emissions.

There’s a more pronounced push to transition from traditional energy sources to alternative energy. Whereas before, renewable energy entailed prohibitive costs, technological developments have lowered the attendant costs of installing and maintaining such facilities in commercial and residential setups. Investing in such equipment is now more cost-efficient, and the benefits typically outweigh the cons. If you want to integrate alternative energy sources into your property, you can find reputable companies to help you. You can check out their website details to arrange for appointments for their experts to come and assess your household energy needs. They can provide you with a personalised scheme tailored to your needs.

Here are some of the advantages of using renewable energy sources.

Limitless supply 

Unlike fossil fuels that are quickly depleted and must undergo intense processing to provide gasoline or diesel and other byproducts, renewable energy sources present an unlimited and highly replenishable supply. Sunlight, wind, hydropower, and even biomass are easily supplied. With the right angles and location, you can easily stock up on solar power. It goes the same way with wind and hydroelectric turbines; find a good spot and let nature take its course. With the right technology, you’re sure to generate enough supply.

Zero carbon emissions

With greenhouse gases and global warming among the trending topics, it’s necessary to remind people that when you transition to using alternative energy sources, there’s a significant decrease in the production of harmful gases. Whereas coal power plants produce about 2.2 pounds of carbon dioxide for every kilowatt-hour produced, solar, wind, and hydropower don’t produce any harmful emissions that can affect the ozone layer. When you switch to renewable energy, you greatly contribute to environmental protection.

Cheaper electricity 

Yes, installing alternative energy sources can cost a pretty penny upfront, but technological developments are driving the prices down. Compared to traditional electricity powered by fossil fuels, you can realise tremendous savings with solar and wind power. With more countries investing in solar energy and other renewable sources, it’s becoming a trend for big companies to reassess their position regarding renewables. Depending on the locale, you can produce your daily electricity supply cheaper than traditional sources. The cost may initially be high, but in the long run, you’re guaranteed savings for a lifetime.

Cleaner water and air 

When you depend on traditional electricity, you support coal power plants that emit harmful smoke. These factories produce greenhouse gases such as carbon dioxide and carbon monoxide. They also produce heavy metals such as mercury, zinc, lead, and other harmful particulates. These can mix with the water table and the air that we consume. These elements have been proven to have harmful side effects, so it’s imperative that more people transition to cleaner energy.

Alternative energy sources represent a better way to produce energy for households and commercial properties. In addition, people who make the switch can enjoy several benefits immediately.


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