If you’re a marketer who wishes to learn how to build the best links efficiently, then check out the top five sites mentioned below, along with the resource these sites offer.
Moz (The Broken Link Bible)
Moz is one of the top SEO authority sites, and a few years back, they came up with an amazing resource called the Broken Link Bible.
In it, the producers of the “bible” advise how the first step is to perform research for broken links on relevant sites. Then, webmasters and/or editors should be approached with pitches for fresh content. The great news for marketers is, the fresh content will contain a fresh link back to their landing pages.
This is one of the strategies contained in the “bible” that not only benefits marketers, but also, it benefits webmasters who don’t have the time or the inclination to find broken or neglected links within their site pages.
Quick Sprout (The Advanced Guide To Link Building)
Neil Patel is one of the top SEOs in the world, and he owns a handful of digital marketing sites that sell marketing tools while offering end-users a host of free educational content.
Inside of The Advanced Guide To Link Building, Neil offers tips, strategies, and direction for selecting some of the best link-building software currently being offered. His guide also promises to help marketers to find and obtain “silver-bullet” links, and how to approach the top authority sites that will allow you to link from their sites, with ease.
As if these weren’t enough, then The Advanced Guide To Link Building also promise readers how to obtain top-shelf links from .gov and .edu sites, as these are usually hard to come by. Readers will learn how to obtain high-quality links while building key relationships with digital marketing “gatekeepers,” such as pro bloggers and influencers.
Site Explorer from Ahrefs
Using Ahrefs for link building is also a great idea for the marketer who wishes to perform analytics on their competition. Specifically, site explorer is a back-link tool that allows marketers to begin research even if they don’t have a site developed yet! The software can also perform 404 error searches to find broken links on competitor sites.
Screaming Frog for linking and relationships building
Screaming Frog allows marketers to tackle their link-building strategy from a couple of angles. First, the software allows marketers to perform extensive research to find sites with broken links or fresh link-building opportunities.
What’s more, marketers can directly reach out to bloggers and journalists who are always hungry for fresh, relevant, link-worthy content. Of course, by drilling down on a multi-pronged approach to link-building, then the marketer will realize faster gains on their efforts.
Hit Reach teaches link reclamation
Imagine scenarios where company brands, key persons of interest, CEOs, or products are being mentioned and receiving “shout outs” on other sites, but they aren’t being linked back to the brand/person/place/thing’s website. This leads to a host of lost linking opportunities, and link reclamation strategy assists with this.
In short, link reclamation allows marketers to reach out to the publisher of any content piece that mentions their person/place/thing/brand while asking for the publisher of the content to add a link back to the desired and relevant landing page.
The great thing about link reclamation is, the marketer already has a built-in audience for the link, and the marketer gets to control how fresh and relevant that inbound link is. It’s really a wonderful strategy that also helps to fortify the publisher’s credibility and authority on the topic.