Creating a brochure can be a bit nerve-wracking, especially if it’s your first time to do so. The brochure not only needs to adhere to your goals as a business, but it needs to showcase your business in just the right way. So, the big question now is: how do you create and design a brochure that will be the perfect promotional and marketing tool? Here are some top tips fordesigning and creating a great brochure for your business.
- Know your goal and objective
The first step to creating and designing the best brochure is to know your goal and objective. Essentially speaking, what is its purpose? Is your brochure for a special event or a product launch? Is it to serve as a catalogueof your services? Once you know your brochure’s objective, it will be easier to design your brochure based on that objective.
- Know your audience
It’s also essential to know who it is for. You need to know who your audience is. This way, you can create a brochure that caters to their wants – a brochure that can capture what they are interested in. For example, if you would like to target car enthusiasts, then your brochure should be designed in such a way that it appeals to their likes and interests. Images matter, so perhaps you can put an image of a beautiful car on the front of the brochure.
- Limit your font choices
Your choices in font matter as well. The thing about fonts is this: it’s easy to get carried away and choose a whole bunch of fonts just to make your brochure more interesting. But in reality, it will do the opposite. Your audience may just become confused as your brochure will look disorganisedand messy. If you already have signature fonts, then go with those. The rule of thumb is one or two good fonts that are easy to read and understand.
- Be concise
It also pays to be concise. Whilst, it may be tempting to list down all your company’s achievements and services or products, unless it serves as a catalogue, don’t do it. Try not to overwhelm your readers with too much information, as this will only confuse them, and you may end up ‘diluting’ your main message or point.
- Think carefully about the headline
It’s also in your best interest to think carefully about your brochure’s headline. Your headline should basically give your readers an idea of what is inside and what the brochure is all about. Your headline should grab your audience’s attention and make them curious enough to read on. Many business owners make the mistake of putting too many details in the headline (such as information about their company). You can always include your company information inthe brochure or in another advertising and promotional tool. One more thing: it pays to choose a good size for your brochure. A4 sizes are ideal, as confirmed by printing specialists such as Better Printing, which specialisesin all kinds of roller banners, posters, brochures, andbooklets, and offers an extensive A4 folder selection.