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Food and Drink

Ubah Hassan and Serafina Launch the Sizzling Hot Pizza of the Season

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Oh, bring on the heat! We got to try the new amazing UBAH HOT Pizza at Serafina. And we can say with ease it will sizzle your senses and make you soar with delight! If you like sexy, saucy, and spicy all served up in one dish this pizza was made for you!

“Real Housewives of New York” star and founder of UBAH HOT, Ubah Hassan, teamed up with  Vittorio Assaf and  Fabio Granato of Serafina Restaurant Group to launch  this incredible dish. Using a superb habanero infused san marzano tomato sauce, fior di latte mozzarella, finely sliced habanero and basil julienne, this divinely constructed margherita pizza is the one you will have on speed dial for deliveries or on you go to for lunch breaks at all 13 of Serafina’s New York City locations.

“Embracing gluten with gratitude, because honestly, pizza’s the reigning champ of mood-lifting eats!” said Ubah Hassan. “Whether it’s a solo munch session or a party with pals, no matter the temperature, the pizza vibe is HOT. And those primo ingredients at Serafina’s? They’ve turned me into an even bigger fan.”

Every bite is lovely and the spice is just right. Sometimes with innovative dishes like this the heat can overwhelm. But, here the carefully constructed balance pleases your taste buds and your appetite all at once. It’s not heavy – just super tasty and makes for a perfect meal.

Serafina Restaurant Group is known for high-energy dining, where you could find boldface names dining under the eye-catching yellow awnings throughout the world. Founded by Vittorio Assaf and Fabio Granato in 1995, the collection of eateries started with Serafina Fabulous Pizza on the Upper East Side. Following the success, the duo expanded across Manthan and into a global presence including its sister brands, Farinella, Brasserie Cognac and Tokugawa.

This partnership is a natural fit as Hassan is longtime friends of Serafina Restaurant Group owners Vittorio Assaf and Fabio Granato. Channeling her zest for life Hassan also created a hot sauce company in 2021 to elevate her healthy diet with African flavor. To pay homage to UBAH HOT, Hassan worked with the Serafina team to create a tomato sauce that included habanero peppers to spice up its flavor. To tie in her passion for healthy eating Serafina crafts their pizza dough with Italian doppio zero flour or “00” flour which is similar to a sough dough. The dough rests for 72 hours which results in a much lighter, crispier and easier to digest pizza. 

“Fabio and I met Ubah several years ago when she first arrived in New York for her modeling career. We were both mesmerized by wonderful personality and contagious energy. We talked about her passion for food for hours and about her dream to develop a super spicy habanero sauce,” said co-founder Vittorio Assaf.

Visit serafinarestaurant.com to find out where to try UBAH HOT Pizza today!

 

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

Food and Drink

68th Annual Summer Fancy Food Show Highlights

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Specialty food and beverage products from 2,400+ exhibitors came to New York City at Javits Center for the 68th Annual Summer Fancy Food Show.

Speciality Foods Association brought the important and beloved event to the Big Apple this June.

Like Air Puffcorn

More than 29,000 specialty food and beverage industry professionals came together for the sold-out show that hosted exhibitors from 56 international countries across dozens of specialty food and beverage categories.

Brooklyn Bread

In addition to makers and buyers, event attracted industry affiliates, press, influencers, investors, and trendspotters.

Raincoast Crisps

“This year’s Show highlighted our incredible specialty food community in so many different ways, and SFA appreciates everyone who participated,” said SFA President Bill Lynch. “It was the place to be for a captivating keynote with Whole Foods Market CEO Jason Buechel and an insightful fireside chat with Kristen Kish, who also hosted our SFA Awards Gala. The exhibitors brought their best to the Show yet again, and the collective energy this year was palpable. We saw innovations in product format, flavor, and more that will reverberate through the wider food industry in the months to come.”

 

 

 

 

 

 

 

 

 

 

 

Ethel’s

The winners of the five sofi Grand Honors Awards were revealed at the SFA Awards Gala on Monday, June 24, hosted by Kristen Kish of Bravo’s Top Chef.

Smul

The 2024 Grand Honors Award winners:

  • Outstanding Packaging: Strawberry Soft-Serve Milkshake by Fanci Freeze and Pivot North Consulting
  • Outstanding New Product: Flash Frozen Guinness Beef Stew by Jane Foodie
  • Outstanding Classic: Uncured Wagyu Beef Salami by Alef Sausage Inc.
  • Product of the Year/Beverage: Barcoop Bevy Bloody Mary with Smoked Sea Salt and Chiles by Bittermilk LLC
  • Product of the Year/Food: Molasses Spice Cookies by Girl In The Little Red Kitchen, LLC

The SFA operates an Exhibitor Food Donation Program in partnership with City Harvest to ensure unused food makes it to New Yorkers in need. 125 volunteers rescued 95 pallets of specialty food, which were then delivered to six of City Harvest’s partner agencies around New York City.

Jack Daniel’s Coffee

The next Fancy Food Shows are the 2025 Winter Fancy Food Show(Opens in a new window), January 19-21 in Las Vegas and the 2025 Summer Fancy Food Show(Opens in a new window), June 29-July 1, in New York City.

 

 

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Events

A Sweet Day of Fun with Malibu Rum on National Piña Colada Day

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The Royalton Park Ave was the sweet place to be for the National Piña Colada Day celebration with Malibu Rum.

Some favorite Malibu Piña Colada Recipes were enjoyed at the poolside affair. Malibu is the number one white rum-based coconut spirit in the world. Try these at home today!

Malibu Coconut Water Piña Colada

1.5 parts Malibu Original

1.5 parts Coconut Water

2 parts Dole® Canned 100% Pineapple Juice

0.5 parts Fresh Lime Juice

Garnish: Slice of pineapple

Ice

Method

Pour all ingredients into an ice-filled shaker

Shake until cold and strain into a chilled glass filled with ice cubes

Top with a slice of pineapple

Malibu Sparkling Piña Colada 

Ingredients

1 Part Malibu Original

⅓ parts Dole® Canned 100% Pineapple Juice

⅓ parts Cream of Coconut

2 parts Sparkling Wine

Garnish: Pineapple wedge

Ice

Method

Pour all ingredients (except sparkling wine) into an ice-filled shaker

Shake until cold, pour sparkling wine into shaker and stir

Strain into a chilled glass and top with a slice of pineapple

 

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Art

NOFLEX Korean Dinning Surrounded By Art and Technology

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NOFLEX, located at 286 5th Avenue  right off 30th street us the first media art loungeThis contemporary Korean restaurant and bar is managed by Next Dining, a distinguished hospitality group from Korea.

The art on the walls

The art on the walls

The restaurant offers inventive Korean cuisine made with fresh ingredients and diverse flavors. The ambiance of the space is unparalleled, with a 72-foot LED wall and vibrant lighting that will transport you to Seoul.

The Bar

There is also an upstairs, overlooking the fun.

You can enjoy an impressive selection of cocktails, wine, sake. We tried The Pornstar Mojito’s ($17) Sparkling Wine with lime, mint and passion fruit. Refreshing and cooling served with a flower.

The space is very modern and has a club-like vibe, so I am sure after hours is very different than at dinner time, which was cool inviting and relaxed.

Looking at the menu

The menu is extensive and if you like seafood and sushi NOFLEX is sure to please. I am not exactly a seafood lover, however my guest and I went on a exploration of shrimp. 
We started our journey with Hand Rolled Cigar Rolls filled with beef and shrimp, served with aside of truffle aioli ($19). As far as food goes this was my favorite dish. The truffle aioli was fantastic, I ended up dipping everything in this sauce. These were crispy, juice and delectable.

Onto the Deep Fried Shrimp Skewers ($21) 6 pieces of lightly crispy shrimp in a wasabi mayo. The batter was more like the texture of coconut, and they were light and filling. Both were easily shared.

For entrees, we tried the Shrimp Scallion Pancakes ($25). Each slice was filled with a whole shrimp and there were eight slices. I would have preferred the shrimp to be cut up with scallions, as the garlic was barely a taste, however the truffle aioli  sauce from the cigars, perked these up and help immensely.

Also for an entree the Gambas ($33) which is shrimp in a spicy, garlic sauce served with slices of baguettes. This was Roger’s favorite dish.

And then there was dessert….. Roger and I would go to NOFLEX strictly for their Brûlé Banana Nutella Croffle ($17). This dessert is  a cross between a croissant and waffle, with ice bream. This was seriously sensational. First of all, I am not even a fan of bananas, but done in the Brûlé style they were out of this world and a Croffle with Nutella is a serious culinary adventure.We also tried the Silky Vanilla Cheesecake ($17) that was also excellent. What made this so good was that it was light with these fabulous cookie crumbles that elevated this classic dessert.

Bibi

We found out our fabulous server Bibi created these treasures.

NOFLEX is a wonderful addition to the neighborhood and has one of the best desserts I have ever had.

NOFlEX, 286 5th Avenue off of 30th closed on Monday’s and opened for dinner at 5pm.

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Art

A Weekend In The Hamptons

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I started off my weekend in The Hampton’s at an event for Hamptons Social Magazine.

Ilene Smith and Roger Sichel

Erika Katz and her daughter

The event was at Zadig & Voltaire East Hampton. The beautiful jewlery by Stacy Engman, was highlighted.

Stacy Engman

We were treated to some delicious ice cream and wine.

Then our friend photographer, artist and festival producer, Roger Sichel had a showing of some of his art at at Romany Kramoris Gallery, 41 Main Street in Sag Harbor. We attended his opening

Roger is prolific in creativing experiences that span generations and genres. From creating one of New York’s first erotic film festivals with judges Andy Warhol, Gore Vidal and Milos Forman to producing rock concerts with the Doors, Four Seasons and Isaac Hayes nationwide, Roger identifies most as a cultural observer and photographic journalist. Sichel has now entered the next phase of his artistic career and is choosing to explore neo-pop mixed media, inspired by his own life, as well as current events, while simultaneously preserving the legacy of his work in photojournalism.

Ann Liguori

Ann Liguori

Ann Liguori

The next day we attended the book signing at Barnes and Nobles of  Ann Liguori, sports Radio and TV Personality. Ann is the author of a new book called “Life on the Green, Lessons & Wisdom from Legends of Golf.” Hopefully we will have her on “Live From The Hotel Edison Times Square Chronicles Presents,” because this book sounds fascinating.

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Art

Serendipity 3 is Opening In Times Square

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Just in time to beat the heat, the iconic place for Frrrozen Hot Chocolate, as well as oversized and outrageous sundaes with names like Forbidden Broadway and Unicorn Bliss, foot-long hotdogs and self-proclaimed Infamous Truffle Burger are arriving to the center of the universe, Times Square. The location will be on West 47th Street as part of the OYO Times Square hotel, but will have its own entrance. It’s the first time the world-famous brand, has established itself anywhere in New York City beyond Manhattan’s East Side, since it opened in 1954 — first on East 58th Street, before moving a few years later to its larger and present-day space on East 60th Street. Though Serendipity 3 has been licensed in Las Vegas, Japan and Dubai, they have all closed. The “3” in the name refers to the restaurant’s three original partners, not the number of locations in the city or elsewhere.

The roughly 3,100-foot Times Square space, currently under construction, will seat 110 and will be similar in size to the East 60th Street location, which holds 140. The design of the new restaurant glass artist Allison Eden and installed by D&E Tile and Stone, a company with roots in Italy. I meet Eden surprisingly enough last night at the Bay Street Gala.

Look for our interview on “Live From The Hotel Edison Times Square Chronicles Presents” with Allison Eden

Serendipity 3 is beloved by celebrities such as Warhol, Jacqueline Kennedy Onassis, Jimmy Fallon, Marilyn Monroe, Cher and Gloria Vanderbilt (plus Vanderbilt’s son, Anderson Cooper). Kim Kardashian reportedly flew to New York earlier this year with her daughter North and celebrated the preteen’s 11th birthday at Serendipity 3.

 

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