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Under the Influencer: How Partnerships Can Skyrocket Your Music Career

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In the ever-evolving music landscape, the fusion of diverse talents and genres can ignite a creative explosion, setting the stage for groundbreaking tracks and sounds. This synergetic environment helps promote your music and pushes musical boundaries, offering listeners an unforgettable auditory experience.

Collaborating with fellow artists or producers introduces a fresh perspective to your work, allowing for the exploration of uncharted territories. It is this seamless blend of creativity and experimentation that leads to the birth of innovative music, marking your unique imprint in the industry.

Mastering Social Savvy: Influencers as Amplifiers

In the digital age where music competes on a global stage, influencers have emerged as vital catalysts for visibility and audience engagement. Leveraging their wide reach and devoted followers, they can introduce new sounds to vast audiences instantly. Collaborating with the right influencer can transform an underground track into a viral sensation, making social savviness not just an asset but a necessity for artists looking to break through the noise.

Understanding the nuances of each social platform is critical in identifying which influencer can best amplify your music. Tailoring your approach to resonate with the influencer’s audience while staying true to your artistic identity requires a delicate balance. This synergy between artist and influencer not only enhances exposure but also fosters a sense of community and loyalty among fans, paving the way for sustainable success in a constantly evolving music landscape.

The Art of Selection: Choosing the Right Partner

Selecting the right influencer for your music career is about aligning your sonic vision with their audience, ensuring the partnership truly resonates. This strategic alignment is crucial in Latin America, where musical preferences are diverse, and cultural nuances matter. The key lies in understanding the influencer’s impact and how it can elevate your presence, making the right match an essential step in leveraging the power of ‘under the influencer’ dynamics to propel your career to new heights.

Exclusive Content Creation: Engage Your Audience Differently

In the realm of music partnerships, producing content that stands out becomes crucial. Crafting tracks or videos that showcase both artists in a unique light not only captivates existing fans but also attracts new ones. This approach transforms a simple collaboration into a dynamic experience, offering a fresh perspective on both talents involved.

Moreover, leveraging different platforms for diverse content formats—such as behind-the-scenes footage on Instagram, acoustic versions on YouTube, or live Q&As on Twitter—enhances fan engagement. These strategies not only elevate the music but also foster a deeper connection between artists and their audience, making every release an event in its own right.

Behind-the-scenes: Building Authentic Connections with Fans

Peeling back the curtain and sharing the creative journey invites fans into the artist’s world, fostering a deeper connection and loyalty. These candid glimpses not just humanize artists but transform followers into a passionate community, eagerly awaiting every release and celebrating milestones together.

Analyzing Success: Metrics That Matter in Collaborations

In the dynamic realm of music collaborations, evaluating the success of partnerships hinges on analyzing key metrics. Engaging with data such as stream counts, social media engagement rates, and audience growth allows artists and influencers to gauge the effectiveness of their collaboration. However, beyond these quantitative measures, the qualitative impact on an artist’s brand identity and fanbase loyalty plays a crucial role. Understanding these metrics empowers artists to refine their strategies, ensuring each partnership not only captivates audiences but also contributes substantially to their artistic evolution and market position. This analytical approach transforms collaborations from mere experiments into powerful catalysts for career advancement.

Celebrity

The Glorious Corner

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G.H. Harding

24 BACK — (Via TV Line) The clock is ticking (again): A movie adaptation of the hit Fox drama 24  is in early development at 20th Century Studios, our sister site Variety reports.

Keifer Sutherland

Brian Grazer, who executive-produced the original series, teased the prospect of a film version in a June interview with MSNBC’s Squawk Box. In a discussion of different legacy IP brands at his production company Imagine Entertainment, Grazer mentioned a 24 movie in the works “that we’re going to do in a very interesting way with Disney and Fox.”

The project is still in the very early stages, though, so there’s no word yet if Keifer Sutherland will return to reprise his role as counterterrorism agent Jack Bauer in the film. Sutherland starred as Bauer during 24′s original run, which aired for eight seasons on Fox beginning in 2001. The real-time thriller became a hit and won a number of awards, including Emmys for best drama series and for Sutherland as best lead actor in a drama. Sutherland returned as Bauer for the limited series 24: Live Another Day, which aired in 2014. Fox also tried a spinoff, 24: Legacy, in 2017 — with Corey Hawkins taking over the lead role — but that was scrapped after a single season.

The way I see if – and, as a longtime fan of both the show and Sutherland – is that if Keifer is not there, it’s not worth doing. Agreed?

Regis Philbin and Kathie Lee Gifford


SHORT TAKES — I watched an interview with Kathie Lee Gifford on Today Wednesday and didn’t even recognize her. Check out the clip here: https://www.today.com/health/news/kathie-lee-gifford-hip-surgery-rcna162079 … Great Micky Dolenz interview from the Monterey Country NOW by Dave FariesMicky Dolenz of The Monkees – and much more – still thrives on stage with songs and stories. | Music | montereycountynow.com

Brad Balfour (Film Festival Traveler) interviewed Steven J. Immerman on his In Search Of Pleasure Island tome this week… Home Depot loads in their Halloween-toys and treats this weekend. It may seem a bit early, but October will here before you know it. A PR-source of ours was about to work on a Halloween-movie coming out in September and had a co-promotion event with the store and the movie; then it all fell apart. Seems to me this would have been a superb tie-in … One of the great A&R men of them all Ed Rosneblatt passed this week in LA. From Peter Gabriel to Madonna to Neil Young; Eddie had a hand in it. Take a look at this story from Hits:https://hitsdailydouble.com/news&id=341939&title=EDDIE-ROSENBLATT-1934-2024 

Cameron Crowe

Meryl Streep is set to essay Joni Mitchell in a film by Cameron Crowe. Big news for sure. Crowe’s Almost Famous is a stone-called classic; as is Crowe …

Francis Ford Coppola

This year’s Kennedy Center Honors will be awarded to director Francis Ford Coppola, rock band Grateful Dead, blues and rock singer-songwriter Bonnie Raitt, jazz trumpeter, pianist and composer Arturo Sandoval and the venue The Apollo. The ceremony will take place on Dec. 8, for broadcast on Dec. 23 …

We haven’t weighed in on Apple +’s Presumed Innocent; the re-working of Scott Turow’s book (in 1987) and movie (in 1990), but the finale is next week and the show’s just been renewed for a second season. Jake Gyllenhaal has been great, as has Bill Camp, but David E. Kelly’s words have been just off the charts. For me, it’s the best Kelly’s done since Big Little Lies. If you haven’t seen this series yet, watch all the 8 episodes. It’s a gift for sure. Stunningly good … Just received: NYC’s legendary West Bank Cafe will close …

Tom Viola (by Tristan Fuge)

After an extraordinary run of 36 years, Broadway Cares’ Tom Viola is leaving. Bravo Tom! … RIP Bob Newhart!

NAMES IN THE NEWS — Hoda Kotb; Roseanna Scotto; Ray ‘Pinky’ Velazquez; Jim Burgess; Stephanie Shepherd; Monica Lynch; Robert Dragatta; Len Berman; Brad Balfour; Jim Milliot; Sue Simmons; Cindy Adams; Liz Smith; Claudia Cohen; Neal Travis; Richard Johnson; Howard Smiley; and SADIE!

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Broadway

A Tribute to Tony Award-Winning Composer Steven Lutvak

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NYU Skirball Center will honor the late Tony Award-winning composer Steven Lutvak, the musical mind behind the Tony Award-winning musical A Gentleman’s Guide to Love and Murder, with performances and tributes from family and friends in a celebration of his life on Thursday, July 18 – which would have been his 65th birthday – at 3:00 PM. The event will include performances by Broadway Inspirational Voices, Crystal Monee Hall, Bryce Pinkham, Catherine Walker, Scarlett Strallen, Catherine Porter, Lori Wilner, and Jenna Pastuszek, and feature songs from A Gentlemen’s Guide to Love and Murder (Tony Award for Best Musical, 2014), his albums Ahead of My Heart and The Time It Takes, and several never-before heard works-in-progress. Admission is free, but reservations are encouraged. For tickets, please visit tickets.nyu.edu/stevenlutvak

Born and raised in the Bronx, Mr. Lutvak was a talented multi-hyphenate, working as a cabaret performer, music arranger, director, and as a performance coach in addition to his songwriting and compositional work. As a singer-songwriter, he performed across the country, including successful New York engagements at Carnegie Hall, which led to releasing two albums, The Time It Takes and Ahead of My Heart.

Mr. Lutvak made his Broadway debut with A Gentleman’s Guide to Love and Murder in 2014, for which he composed the music, and co-wrote the lyrics with Robert L. Freedman. The musical won the Drama League, Outer Critics Circle, Drama Desk and Tony Awards for Best Musical. The pair had previously written the musical Campaign of the Century together, which won the California Musical Theater Competition from the Beverly Hills Theater Guild.

Other musicals by Mr. Lutvak include Almost September, The Wayside Motor Inn (an adaptation of a play by A. R. Gurney), and Esmeralda. For the screen, Mr. Lutvak composed the title track for the film Mad Hot Ballroom, and the score to Anything But Love, starring Eartha Kitt and Andrew McCarthy. Mr. Lutvak was a highly awarded composer, receiving the Kleban Award for Lyric Writing for the Theater, the Fred Ebb Award for Songwriting for the Theater alongside Freedman, the American Theatre Wing’s Jonathan Larson Grant, the Johnny Mercer Foundation’s Emerging American Songwriter Award, two Bistro Awards, three MAC Awards, and multiple ASCAP Awards.

In his later years, Mr. Lutvak worked as an adjunct professor at his alma mater, the New York University Graduate Musical Theater Writing Program.

Mr. Lutvak died October 9, 2023 at the age of 64. He is survived by his husband, Artistic Director of Flight Path Dance Project, Michael McGowan, and their daughter, Eliot Rose Lutvak-McGowan.

The tribute to Steven Lutvak will take place at NYU Skirball Center, located at 566 LaGuardia Place, between West 4th and West 3rd Street, on Thursday, July 18 at 3:00 PM. Running time is 90 minutes with no intermission. Admission is free, but reservations are encouraged. For tickets, please visit tickets.nyu.edu/stevenlutvak

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Cabaret

Jason Robert Brown To Perform at Carnegie Hall In October

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Now here is a concert I will definitely be attending. Three-time Tony Award-winning composer Jason Robert Brown will perform a special concert event at Carnegie Hall on October 25, 2024, at 8:00 PM. He already had a sold-out concert at the London Palladium.

Expect to hear “Still Hurting,” and “Stars and the Moon.” I have included some of my favorite video’s of Mr. Brown’s music sung to perfection.

His repertoire, spans over thirty years of unforgettable and some of the best musical theatre songs ever written.

At the concert some of his closest collaborators and newest friends and some of the most celebrated performers of the stage and the music world – soon to be announced.

The Orchestra of St. Luke’s, New York’s own chamber orchestra, will accompany Jason and his guests with their virtuosic 22-piece ensemble. The evening will be conducted by Jason Robert Brown and Georgia Stitt.

Tickets go on sale to the general public at 11am EST on July 19, 2024, with a general pre-sale on Wednesday, July 17th, and a Live Nation presale, starting Thursday, July 18th. Tickets start at $59.50. For ticketing information and further details, please contact CarnegieCharge at (212) 247-7800, carnegiehall.org, or visit the Box Office on 57th Street and Seventh Avenue.

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Cabaret

Cabaret Shows To Watch

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At Birdland Jazz Club the return of songwriter Scott Alan on Monday, August 5 at 7:00 PM. Alan will be joined by some of today’s brightest stars singing his compositions, including Audrey Belle Adams, Beatriz Melo, Marylee Fairbanks, LaRaisha DiEvelyn Dionne, Carla Mongado, Ashlyn Combs, Natalie Ortega, Cassidy Ewert, Eli Thomas, T’Arica Crawford, Jenna Miller Ferreira, Julian Carli, and Kendall Paige Parrett. There is a $34-45 music charge. Birdland is located at 315 West 44th Street in New York.

Scott Alan is an internationally acclaimed songwriter who has worked with some of the biggest names in theater, TV, film, and recording. Some of those artists include Grammy Award-winning Pentatonix; Grammy Award-nominated artists Jane Monheit, Marc Broussard, Marc Feehily, and Taylor Dayne; Tony Award-winning artists Sutton Foster, Adriane Lenox, Randy Graff, Frances Ruffle, and Lea Salonga; film and TV stars Tracie Thoms, Patina Miller, Katie Stevens, Danny-Boy Hatchard, Cheyenne Jackson, Megan Hilty, Samantha Barks, and Jeremy Jordan; and reality stars Sam Bailey, Collabro, Diane DeGarmo, Christina Marie, and RJ Helton, among others.

After the 2007 release of his debut album Dreaming Wide Awake, Alan has gone on to release seven follow up albums that include KeysWhat I Wanna Be When I Grow UpLiveAnything Worth Holding on ToCynthia Erivo and Oliver Tompsett sing Scott AlanLifeline, and Nothing More. His compositions have been featured on “American Idol,” “So You Think You Can Dance,” “Entertainment Tonight,” HBO, MTV, and VH1.

Scott Alan on Monday, August 5 at 7:00 PM. There is a $35-45 music charge and a $20 food and beverage minimum. Birdland is located at 315 West 44th Street (between 8th and 9th Avenues) in Manhattan. For reservations, please call (212) 581-3080 or visit www.BirdlandJazz.com.

At Birdland Jazz Club Julie Benko returns. The Broadway star of Funny Girl and Harmony – as she marches her band out again on Monday, August 12 at 7:00 PM. Following her recent tour of sold-out shows at San Francisco’s Venetian Room at the Fairmont Hotel, Los Angeles’ Catalina Jazz Club, and New York’s Café Carlyle, and after announcing she was expecting her first baby, Julie introduces a new show that explores the surprises, challenges, and joys of pregnancy. This evening of music will highlight female songwriters (Brandi Carlisle, Laura Nyro), Broadway favorites (selections from Into the Woods, Baby and more), and Disney classics (songs from Cinderella, The Jungle Book, and more). The new arrangements are by her longtime music director and husband (and, of course, the father-to-be!) Jason Yeager. In addition to Yeager on piano, the show features Paul Francis on drums, Michael O’Brien on bass, Justin Poindexter on guitars and mandolin, and Gabe Terraciano on violin. Jeremiah James, Benko’s former Funny Girl co-star, will be featured as guest vocalist. There is a $40 music charge. Birdland is located at 315 West 44th Street in New York.

Jeff Harner

Jeff Harner

PS CLASSICS, the label dedicated to the heritage of Broadway and American Popular Song, has announced that the new album from MAC and Bistro Award-winning concert artist Jeff Harner – Jeff Harnar Sings Sammy Cahn: The Second Time Around – is available for iTunes pre-order starting today, Tuesday, July 16. This pre-order allows for instant download of two tracks, “I’ll Only Miss Him When I Think of Him” and “Come Fly with Me,” which features Grammy Award winner Nicole Zuraitis. The album will be released on CD and digital formats on Friday, July 26. Harnar revisits his 2001 Sammy Cahn recording, long out-of-print: the original album has been remixed, reimagined and expanded upon, reflecting both Harnar’s desire to widen his perspective on the lauded lyricist’s work – new tracks feature guest appearances by Grammy Award nominee Clint Holmes, the acclaimed vocal trio MOIPEI and Nicole Zuraitis – and his own growth as an artist and interpreter. The Second Time Around is also available for pre-order on Amazon.com. A special video trailer for the album, featuring exclusive studio footage, can now be viewed on YouTube HERE.

Harnar will celebrate the album with concerts at New York’s 54 Below on Friday, July 26 and Saturday, July 27. The album’s guest vocalists – Clint Holmes, MOIPEI, and Nicole Zuraitis – will appear on Saturday, July 27, while MOIPEI, Sally Mayes, and Eric Comstock will appear Friday, July 26. Harnar will also feature the Cahn program in London, England at The Pheasantry (9/13-14, 2024) and Boca Raton, FL, at the Adolph & Rose Levis JCC (1/22-23, 2025), with other tour dates to be announced.

July 22 (Monday) 7:00 PM – Birdland Jazz Club Telly Leung – “Back to Birdland”. Telly Leung is the  Broadway star of the musicals Aladdin, Allegiance, Godspell, Rent, and more – returns in the new show “Back to Birdland.” Leung’s six-year hiatus has taken him all over the world as a performer and director. Expect to hear Broadway classics, as well as songs from his solo recordings, featuring a trio of New York’s finest musicians with Gary Adler on piano, Mary Ann McSweeney on bass, and Joe Choroszewski on drums. Leung is a Chinese-American, New York City native, Broadway and television performer, recording artist, producer, director, theater arts teacher, and coach. His Broadway and national touring performing credits include Aladdin in Disney’s Aladdin on Broadway, In Transit, Allegiance (with George Takei and Lea Salonga), Godspell, Rent (final Broadway company), Wicked (Boq, original Chicago company), Pacific Overtures, and Rodgers & Hammerstein’s Flower Drum Song. In 2010, he starred as Angel in Rent at the Hollywood Bowl opposite Wayne Brady, directed by Neil Patrick Harris. Television audiences will remember him as Marcel in Season three of “Warrior” (HBO Max), Wes the Warbler on “Glee,” as well as his guest star appearances on “Instinct,” “Odd Mom Out,” “Deadbeat,” and “Law & Order: Criminal Intent.” Telly is featured as a performance coach for the Jimmy Awards in the PBS documentary, Broadway or Bust.

July 29 (Monday) 7:00 PM – Birdland Jazz Club. A Celebration of Maurice Hines – Tappin’ Thru Life”. This concert will honor the life and legacy of show business icon Maurice Hines through his award-winning, autobiographical show “Tappin’ Thru Life.” The original cast, including John Manzari (vocals/tap), Leo Manzari (vocals/tap) and The DIVA Jazz Orchestra, will reunite to celebrate Maurice’s remarkable career. Special guests will include Clint Holmes and Ann Hampton Callaway on vocals.

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Celebrity

The Glorious Corner

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G.H. Harding

FOLEY’S FUN — I watched Axel F: Beverly Hills Cop the other night and though everyone looked dreadfully old, I rather enjoyed in. Murphy was 23 when the first one came out in 1984 and was a massive hit; 40 years later, the demand is perhaps not the same, but I was surprised by how much of the original music was repeated in this one: from The Pointer Sisters on down to Bob Seger; it was almost like a walk down memory lane.

Kevin Bacon, as a corrupt police captain, is the big bad here and while he was good, he was nowhere near as bad as Stephen Berkof as Victor Maitland in the original. Face it, the badder the bad-guy is, the more it works. It was great seeing the original cast back; I love Paul Reiser, Judge Reinhold and John Ashton, but newcomers Taylour Paige, who essays Foley’s daughter, and Joseph Gordon-Levitt bring real gravitas to the screen. Levitt continues to impress every time I see him. I predict he’ll find that one big role and will be a major, major star.

The script by Will Beall; Tom Gormican and Kevin Etten is pretty bland, although one line that Murphy says to Paige is a killer:  I’ve been a father as long as you’ve been a daughter.

Don Simpson

If you’ve seen the trailer and it evoked similar feelings as the one in 1984, it’s because the studio brought back the original editor to do the new trailer. Smart move for sure. Also impressive was adding the name of producer ‘Don Simpson’ in the opening credits. Much missed.

TRUMP BIDNESS — After the weekend’s events with Trump, what can you say. He survived and the ;photos and videos have been used and viewed hundreds of times. We don’t even talk about a replacement for Biden anymore?

There still are some that say it was staged, but were the injured part of the plan too?. Even for me, that’s a bit cyclical.

I lived through the Kennedy (both); King; Wallace; Reagan and Scalise events and they were just terrible.

Still you’ve got give Trump credit for pushing on …. right?

SHORT TAKES — Hard to believe LIVE AID was 39 years ago last weekend. We we’re there, actually sitting in the row where they stopped to hose the crowd down. Was a terribly hot day at JFK Stadium. My main memory was Clapton, The Cars and Hall & Oates and of course, all of Phil Collins. Quite a day …

Have you seen this latest video from Ringo Starr? “Gonna Need Someone”- https://www.youtube.com/watch?v=9r0NthMLvtQ And that’s Nick Valensi (the Strokes) on guitar. Song was written by Linda Perry and from Ringo’s current EP Crooked Boy Sign Of The Times: LA’s famed Record Plant is closing after 55 years as one of the industry’s most in-demand recording studios. Hotel California and Rumours were recorded there. New York’s Record Plant closed their doors in 1987. Check this out from MIXhttps://www.mixonline.com/business/renowned-record-plant-studio-shutters?utm_term=2B400D4A-A644-43F4-980A-3A38D94AC1E6&utm_medium=email&utm_content=F16B421C-44D3-4A98-81C2-A992E5552E7D&utm_source=SmartBrief …

Jonathan Wolfson just sent us the new Daryl Hall album, D. Review next time …

Palm Restaurant

PR-pasha David Salidor’s book on the infamous Palm restaurant is due in September … Happy Bday Angelo Babbaro; Ron Shuter and Bill Evans. RIP Richard Simmons; Dr. Ruth; James B. Sikking; and Shannen Doherty.

NAMES IN THE NEWS — Al Roker; Bruce Grakal; John Billings; Jane Blunkell; Chris Gilman; Peter Shendell; Barry Fisch; Eppy; Vinny Rich; Anthoiny Noto; Anthony Pomes; Matt Crutch; Lush Ice; Belinda Carlisle; Gary Gershoff; Steve Walter; Chubby O’Brien; Pat Walsh; Mike Shanley; and ZIGGY!

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