Despite a high US dollar, many Canadians are still choosing to vacation in the United States — and the trend is likely to continue.
Even overnight and day trips to the United States from Canada rose by 2.7 per cent in 2017, according to Stats Can, following three years of decline.
NYC and Company, the official destination marketing organization for the five boroughs of New York, reported that more than 13 million international visitors came to NYC—a 3.4 per cent increase over the previous year—driven by visitors from Asia, South America and Canada.
In an effort to address the critical Canadian market—the country is NYC’s third largest source of international travelers—a Toronto press conference was held in May, resulting in widely syndicated coverage from the Canadian press.
They’ve projected a 3.8 per cent growth in Canadian tourism for 2018. This is important because Canada is currently third in its list of top 20 international markets.
Brand US also reports that Canadians represented some 20 million visitors in the US in 2016, with the top five destinations being California, New York City, Florida, Hawaii and Nevada.
Online travel agencies like positive reviewed,redtag.ca, cater to these specific travel destinations for Canucks — even establishing a separate category for holiday packages in Las Vegas, the year-round destination for shows, casinos and other entertainment. redtag.ca was established as an online travel agency 14 years ago, specializing in aggregating a wide range of vacation packages at competitive prices.
Florida is by far the most popular American winter getaway for snowbirds who want to bake on the beach in February, or book a cruise departing from Miami. But if you want to book a weekend flight to New York to take in a Broadway show, that’s possible too.
Booking and planning a getaway for a large party of eight or more adults is also becoming a mainstay of online travel agencies like redtag.ca, with plenty of American destinations in mind. Canadians are booking weddings, conferences, incentive vacations for clients, a reading week getaway for classmates, or a big ‘away’ hockey game to Boston with a group of fans.
The appeal is obvious: Canadians are interested in discovering the widest range of experiences without straying too far from their own home: cultural and historic attractions, beaches and seaside views, local lifestyles, and urban experiences, including regional foods that Canadians might not normally experience at home. According to the Brand USA’s travel market profile, Canadians see its closest neighbour as diverse, arrogant, adventurous, friendly and energetic.
At the end of the day, the numbers seem to show that Canadians are more interested in getting value for money and care more about amenities than politics.