Establishing a strong brand presence amid the churning seas of social media can sometimes make for a challenging voyage. While some successfully ride the wave of online marketing opportunities, others get stuck in the shallows unable to get under the radar of their target audience. A hint from those who take the social networks by storm? Never jump in head-first into the vast-and-growing ocean of social media content without a good photo editing app. After all, you wouldn’t sail the high seas without a map or a compass, would you? So, here’s how mobile photo editors can help you craft an instantly recognizable visual identity for your brand.
Photo editing applications have been a game changer for companies navigating image-centered online platforms, helping them build a more enticing social presence in at least three ways. First and most importantly, they are an indispensable tool for creating visually compelling content necessary to grow any business in the face of ever-increasing competition. Secondly, they facilitate maintaining the same visual cues throughout your feed for reinforced branding, and thirdly, they allow you to create instant art out of almost any camera phone snapshot with little effort or cost – serving as a great way for you to free up mental space and focus your creative energy where it’s really needed.
A drop in the ocean
While pinning down exactly how many photos are shared on social media is nearly impossible, according to some estimates, there are approximately 1.8 billion photos uploaded online every single day. No wonder experts cite visual marketing as the wave of the future and companies strive to tap into this trend by prioritizing images in their content marketing strategies.
When faced with this staggering amount of content, how do you make yourself stand out and earn those Instagram likes? Clearly, sending a few ripples across the water is not enough. To get noticed you need to cause a big stir, and doing so requires producing top-notch visuals. As social media platforms mature, so must the quality and creativity of visuals that brands must produce.
Amp up your visuals
Just like delivering a strong brand message is impossible without high-quality images, so is producing first-class photos without a proper editing software. In fact, the post-processing stage is an integral part of digital photography. Even when you’ve taken a picture that essentially looks perfect to you, there’s always room for some photo editing improvements to take it to the next level. From fixing flaws to adding some artistic touches, photo editing can turn even mundane pictures into masterpieces by giving them extra character and expression. With plenty of effects available, the possibilities are virtually endless. Furthermore, the right app can optimize your photos for different platforms. After all, no matter how stunning your picture really is, if your photo dimensions are wrong, you may end up with a pixelated, stretched or awkwardly cropped image that looks sloppy and unprofessional.
Maintain a cohesive aesthetic
Maintaining a strong brand consistency across your feed is of key importance for brand recognition and success. Establishing basic building blocks of your brand – like identifiable colors, filters and styles – not only drives better brand recall but also reinforces the impression that all of the pieces of content you create are well thought through and tie into one overarching theme. Editing your images with your brand in mind can help you achieve this cohesive aesthetic to attract more potential customers. When done smartly, photo editing can also drive your engagement rates. Let’s consider filters. A subtle yet effective visual hack, they are used by virtually every business to allow their followers to identify their posts more easily in the feed. Research indicates that filtered images have significantly more engagement than unaltered ones. Apparently, applying the correct filter can increase your photo’s chances of being viewed by 21 percent, and the number of comments by 45 percent.
Save money and energy
While producing high-quality pictures is an integral part of every marketing strategy, it can be daunting for those who don’t have enough creativity and expertise to create such content from scratch. That’s when photo apps come in handy! Most of them are user-friendly enough for beginners to approach with confidence so the task of photo editing is hassle-free. Apart from facilitating content production, image enhancement apps are a cost-effective strategy that every company can utilize to glam up their feed with eye-catching photos without depleting their marketing budget. Naturally, business behemoths still relegate the task of capturing excellent photos to professional photographers – remember VML’s collaboration with photographer Nathan Michael to take all the Instagram photos for the Wendy’s account? Luckily, with photo editing gone mainstream, smaller businesses don’t have to spend big on photo shoots or elaborate productions to compete with their larger counterparts.
Find the right tool
While there are plenty of fish in the sea when it comes to choosing the photo editing app of your dreams, one of our favorites is Instasize. User-friendly and intuitive, it combines picture editing, collage making, and text editing options, helping you create engaging and shareable images for your social media with a single all-in-one solution. Offering a variety of preset cropping sizes, it also helps you avoid unpleasant surprises and allows you to scale your photos how you want them.
Relying on the right photo editing tool helps you create impressive imagery across your social media accounts and strengthen your brand identity without burning your precious energy. Thousands of small business owners have already seized this opportunity to create well-crafted, captivating content with the help of easy-to-use tools on their mobile devices. With the ubiquity of digital cameras and photo editing software, photo enhancement and graphic design capabilities are literally at your fingertips. Finding the right app can really help you ride the tides of social media and give you an edge over your competitors. So take your pick, hoist the sail, and set the course for success!